siri nika smith auld_sic 2012 presentation
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TRANSCRIPT
A SIRIES OF UNFORTUNATE EVENTS: Users’ Emotional Responses to Siri Over the First Month of Use
Nika Smith Auld | Blink Interactive | @infosmithing
1950s
1960s
1970s
1980s
1990s
Early 2000s
Late 2000s
Today
1950s
1960s
1970s
1980s
1990s
Early 2000s
Late 2000s
Today
1950s
1960s
1970s
1980s
1990s
Early 2000s
Late 2000s
Today
Initial excitement
Optimistic curiosity
Frustrated exploration
Acceptance & habit
formation
Four stages of emotional response
1. Initial excitement
Siri is going to be like a computerized personal assistant or girlfriend!
2. Optimistic curiosity
3. Frustrated exploration
I… have… to… speak… slowly…
and… e-nun-c-iate.
When it works, it’s great. When it doesn’t, it’s REALLY frustrating.
4. Acceptance and habit formation
