site core analytics
DESCRIPTION
The presentation illustrates the impact of data driven marketing.TRANSCRIPT
> SiteCore Analy/cs < The power of raw visitor data
> Short but sharp history § Datalicious was founded in late 2007 § Strong Omniture web analy>cs history § 1 of 4 preferred Omniture partners globally § Now 360 data agency with specialist team § Combina>on of analysts and developers § Carefully selected best of breed partners § Driving industry best prac>ce (ADMA) § Turning data into ac>onable insights § Execu>ng smart data driven campaigns October 2011 © Datalicious Pty Ltd 2
> Smart data driven marke/ng
October 2011 © Datalicious Pty Ltd 3
Media A=ribu/on & Modeling
Op/mise channel mix, predict sales
Tes/ng & Op/misa/on Remove barriers, drive sales
Boos/ng ROI
Targeted Direct Marke/ng Increase relevance, reduce churn
“Using data to widen the funnel”
> Clients across all industries
October 2011 © Datalicious Pty Ltd 4
SiteCore data stored in readily accessible MS SQL
Events Pages Visits Visitors Profiles
Event IDs > Page IDs > Visit IDs > Visitor IDs < Profile IDs
Most BI plaMorms can connect to MS SQL databases
Simply connect to you SiteCore MS SQL database
Connect the various tables and start data mining
Data extracts: Query speed vs. data sampling
October 2011 © Datalicious Pty Ltd 11 Raw data cannot replace Google, Omniture, etc
Main reasons: Data volume, interface familiarity, microsites
Easily create Tableau reports using drag and drop
Easily create Tableau reports using drag and drop
Easily create Tableau reports using drag and drop
Easily create custom segments and data filters
Easily create custom segments and data filters
October 2011 © Datalicious Pty Ltd 18 Adding addi/onal data sources into the mix is easy
October 2011 © Datalicious Pty Ltd 19 Analyse data for high value clients with churn risk
October 2011 © Datalicious Pty Ltd 20 Reac/va/on campaign for high churn risk clients
Publish interac/ve Tableau dashboards online
Most common content interests vs. value influence
Regression modelling to show influence on value
Content categories with most traffic do not necessarily have the most influence on the generated value for each visitor!
Automated the running of successful models
October 2011 © Datalicious Pty Ltd 25
Contact me [email protected]
Learn more
blog.datalicious.com
Follow me twi=er.com/datalicious
Data > Insights > Ac/on
October 2011 © Datalicious Pty Ltd 26