sitofono 2010
DESCRIPTION
Sitofono is a lead generation and customer engagement service that helps businesses to convert more website visitors into paying customers.TRANSCRIPT
www.sitofono.com
Committed To Convert Your Website’s Visitors Into Paying Customers
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Sitòfono - Value Proposition
Sitòfono is a “Customer Engagement” service to increase traffic conversion to improve customer value and retention to enhance profits in the customer purchase path
The market for online marketing is undergoing tremendous growth and change online mkt going from 13B in 2006 to 22B+ in 2009 traffic generation increasingly expensive: from 15% of
online budget to 35% on average (source: Yankee Group) converting traffic into customers and increasing customer
value is critical
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Sitòfono – The Market Problem
The problem: example SME e-tailer Marketing expenditure: $5,000 Visitors (clicks): 2500 Conversion rate of visitor into buyer: 2% Buying customers: 50 Cost per buying customer $100
Potential response increase marketing budget lower cost per visitor (lower cost of traffic) (SEO, better keywords etc.) INCREASE TRAFFIC CONVERSION (email mktg, better web site design, special offers)
1% more = 33% decrease of cost per customer something missing:
Real Time Customer Engagement -> Sitòfono
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Sitòfono – What is it?
it is the easiest click-to-call service ever it lets customers/prospects and businesses talk for
FREE from the Web it is a simple button that can be added to the
business' web portal or outgoing email it is provided as SaaS (Software as a Service)
No impact, 1-day activation
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Sitòfono – Benefits for business (I)
Get in direct contact with your customers by integrating Sitòfono into your website
Improve customers/visitors ratio Add Sitòfono to your e-mail signature and
get immediate feedback Use sophisticated statistics to fine-tune
positioning and maximize conversion performances
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Sitòfono – Benefits for business (II)
Geo-locate your customer calls and direct your marketing efforts to specific locations
View your calls log: click on phone numbers to call back your customers for free.
Receive notifications about unanswered calls and call back your customers for free.
Receive voice messages and call back your customers for free.
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Sitòfono - Target Customers
any company with an online business anyone who understands the value of relationship
with their customers millions of business web portals worldwide
Sitòfono is a good companion/replacement for international toll free number
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Sitòfono - Market Positioning
Sitòfono has the best positioning for an internet service: is a free service for people, which are used to
get everything for free over the internet is a paid service for companies which are willing
to pay over the internet, i.e. companies which pay to acquire new customers and improve their business
Sitofono is a marketing tool that companies insert in the advertising budget
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Sitòfono – Some Customers
Testo
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Sitòfono - Case Study
Fiat Group Test-Drive booking
from their website Sitofono is included
into their banners and DEM campaigns
Direct contact with their car dealers
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Sitòfono - Case Study
Fiat Group New Lancia Delta:
Email Marketing Campaign
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Sitòfono – Case Study
Fiat Group Test Drive Booking
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Sitòfono – Telecom Operators
Tiscali Sitofono is used to
improve the ADSL online purchase process
Tele2 Sitofono is used to
improve the ADSL online purchase process
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Sitòfono - Directories
Sitòfono for Directories Sitòfono is used by lots of directories in Italy
and abroad to offer the ability to call any listed company for free
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Sitòfono - Tourism
Sitòfono is used by hundreds of hotels/resorts worldwide and the tourism/hospitality sector accounts for 55% of total customers
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Click to engage: Solutions
Augmented Customer Experience Seamless integration in the website structure,
look and feel Immediate contact keeps customer focus high Customers can call either by pc (with headset
and microphone), wired phone, or mobile phone Mobile users can click to call too
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Click to engage: Reports and Analytics
Calls log, conversions, geography, etc.
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Setup Time
One day to One week complex configurations can be ready in 1 week standard service is ready in 1 day