six ways to thrive after mobilegeddon · mobilegeddon isn’t a one-off event. it is an...

SIX WAYS TO THRIVE AFTER MOBILEGEDDONACHIEVING A HIGHER RANKING IN A MOBILE-FRIENDLY WORLD

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SUCCESSFUL SOFTWARE DELIVERY



Mobilegeddon isn’t a one-off event. It is an irreversible move towards mobility. Organisations that do not enable their sites for constant service on any mobile browser will lose out to those that do. But six simple steps – and the Silk Portfolio of testing tools – can make any website more attractive to search engines and customers alike.

1. CROSS-BROWSER COMPATIBILITYThe new reality is that your site will need to perform properly on every mainstream desktop and mobile browser to ensure a consistent user experience. Not easy, when manually testing individual devices is so time-consuming and costly. Automated cross-browser testing through Silk Central Connect increases the speed and effectiveness of web application testing while dramatically reducing development and maintenance costs.

2. ONLINE, ALL DAY, EVERYWHERELike Google, your customers like mobile-friendly sites that load quickly and perform well on any device, right across the globe, at all times. So constant monitoring and timely warnings can help to maintain search engine rankings and a happy customer base. Use Silk WebMeter to begin monitoring global websites in under five minutes and alert you to any issues and Silk Performer to identify performance issues early in the release cycle.

http://www.borland.com/Products/Software-Testing/Automated-Testing/Silk-Central-Connect?utm_source=mobilegeddon_6ways&utm_medium=referral&utm_campaign=MGDGXMO0718025

http://www.borland.com/Products/Software-Testing/Performance-Testing/WebMeter?utm_source=mobilegeddon_6ways&utm_medium=referral&utm_campaign=MGDGXMO0718025

http://www.borland.com/Products/Software-Testing/Performance-Testing/Silk-Performer?utm_source=mobilegeddon_6ways&utm_medium=referral&utm_campaign=MGDGXMO0718025

3. BEAT THE PEAKSSeasonal retail opportunities are no time to discover if your websites can cope with peak traffic spikes. Find out today without investing in expensive test infrastructures. Silk Performer CloudBurst, our dedicated Cloud-based pay-as-you-go load and performance tool also handles on-premise, VPN or hybrid testing. It ensures applications can withstand peak user spikes, and gets to the root cause of performance issues too.

4. REQUIREMENTS THAT MEET THE NEEDAttracting the web crawlers requires forward thinking. And that planning extends as deep as the coding. Does the registration page on your site have enough content alongside the registration form? Can Google read the information quickly enough? Getting initial requirements right is crucial. So put Atlas at the heart of software delivery planning from Day One.



Some web applications can undergo at least four mini-Mobilegeddons every year. For retailers and their suppliers, the seasonal sales will – hopefully – mean increased demand from customers looking to ‘proceed to checkout’. But if the site crashes, then customers will proceed elsewhere. So from initial coding to coping with peak loads, planning ahead is the key to online success.

http://www.borland.com/Products/Software-Testing/Performance-Testing/Silk-Performer-CloudBurst?utm_source=mobilegeddon_6ways&utm_medium=referral&utm_campaign=MGDGXMO0718025

http://www.borland.com/Products/Requirements-Management/Atlas?utm_source=mobilegeddon_6ways&utm_medium=referral&utm_campaign=MGDGXMO0718025

5. ADD WORDS TO IMAGESCustomers like media-rich content, such as images, and search engines like the ALT tags and transcripts that go with them. Google crawlers can’t watch them, but these features make your material more accessible to more people. Planning your content and the material around it, is good news for SEO and the people you want to talk to. Use Silk Test to get your site tag-friendly and enable maximum accessibility.

6. IMPROVE YOUR ‘SHAREABILITY’Putting easy-to-access tools like the Social Media widget in front of your influential readers makes it easy for them to share the content that backlinks to your site. Similarly, free tools such as Linktally monitor the inbound links from major social media channels. Watching the metrics – and making adjustments to improve them where necessary – will boost sharing rates and online performance.

Planning ahead is the key to online success. Explore Borland’s Silk Portfolio now to avoid Mobilegeddon III



After the sensationalist talk of Mobilegeddons has passed, good practice will remain. Google changes its algorithms at least once a day, so implementing sensible ground rules and using the right tools to plan and build your web presence beats second-guessing search engines. Borland products ensure an efficient development and testing cycle and a robust web presence. The rest is up to you.

http://www.borland.com/Products/Software-Testing/Automated-Testing/Silk-Test?utm_source=mobilegeddon_6ways&utm_medium=referral&utm_campaign=MGDGXMO0718025

https://wordpress.org/plugins/social-media-widget/

http://linktally.com/

http://www.borland.com/mobilegeddon

six ways to thrive after mobilegeddon · mobilegeddon isn’t a one-off event. it is an...

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