ski club media pack 2016
TRANSCRIPT
Atomic
Andrew Stevens — Sales Manager 020 7389 0802 [email protected]
Martina Diez-Routh — International Sales Manager +44 (0)7508 382 781 [email protected]
Ski Club of Great BritainThe White House57-63 Church RoadWimbledonSW19 5SB
2016Media PackUK Advertising Sales (Madison Bell)Jack Daly — Advertising Director 020 7389 0859 [email protected]
International Advertising Sales
Nick Page — Sales Manager 07789 178 802 [email protected]
Ross Woodhall
What is the Ski Club?
Why advertise with the Ski Club?
Our members
Website advertising
Rate cards
Ski+board magazine advertising11
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8
5
4
3
Email marketing10
Contents
Our wider audience7
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Ross Woodhall
The Ski Club of Great Britain is the largest skiing and snowboarding membership organisation in the UK, with around 28,000 members and the UK’s leading snowsports website.
The Ski Club of Great Britain is:A highly respected brand with a loyal membershipA vast, independent source of information and adviceA producer of industry-leading snow reportsThe UK’s most popular snowsports website
Ski Club media channels — unrivalled audience reach
The Ski Club’s reach is wider than just its membership
snowboarders not just on the snow and through member publications, but also through its website, email marketing, snow reports, Ski+board magazine, Facebook, Twitter, YouTube and Instagram.
28,000+ members
1.5m+ unique visitors per year
14.5m+ page views per year
112,000+ subscribers
What is the Ski Club?3
Ross Woodhall
Over one million people in the UK take a snowsports holiday each year. Whether it’s the planning, booking or enjoying of their holiday, skiclub.co.uk offers quality advice as well as informative content to ensure that they get the most out of their holiday.
Align your brand with our most popular content
Snow reports Ski resort guides Discounts Holiday planning advice Accomodation and holiday searches Kit and equipment reviews Ski tests News Competitions Information and advice Videos
Why advertise with the Ski Club?
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Melody Sky
5%
7%29%
59%
Members by age
Members by gender
<24
25-34
35-65
>65
62%
38%
Male
Female
Members by membership type
64%
Family members46%
Individual members
Who are our members?5
Melody Sky
Members by location
More than 40% live in the south-east Reside in wealthy, high status suburban, rural and semi-rural areas Include wealthy commuters One in six families own a second home
4.9%
44.2%
9.7%
3.4%
5.9%
1.5%
7.9%
6.0%
10.5%
0.5%
1.6%1.3%
Rest of the world
Rest of Europe
2.2%
0.8%
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Atomic
skiclub.co.uk Audience Figures
50%
70%
40%
60%
Returning users
New users
desktop
mobile / tablets
Visitor overview
Website visits by device
1,590,000+ unique visitors per year 3,980,000+ visitor sessions per year 14,570,000+ page views per year 00:02:42 average time on site per visitor 61.2% are AB (index 229)* 83.9% are ABC1 (index 157)*
50%
*Source: TGI 2015
Our wider audience7
Target your content
Snow reports
News and eventsInfo and adviceKit and equipmentSki testsMost popular pages(Homepage, Ski resorts homepage,Discounts homepage etc.)
Standard banner
Skyscraper banner
Sponsored Article
MPU
Website advertising
Competitions
468x60
120x600
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Ross Woodhall
Standard banner
Skyscraper banner
Sponsored Articleon resort page
468x60
120x600
9
Promotional Feature
Edge Newsletter
Solus Mailer
MPU
Button
Promote your product to over 112,000 subscribers
Email marketingAn opportunity to directly contact the Ski Club’s core audience of 24,000+ opt-in subscribers. This valuable group want to hear from our trusted partners.
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Hansi Heckmair
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Freeride issueSKIS, BOOTS, BOARDS
Produced
by skiers
and boar
ders for
skiers a
nd boarders
OCT 15
Let the tra
in take the strain + In defence of th
e
indefensible + On the trail o
f the world’s �
rst skiers
+ Fashion + Gear + Technique + Fitness + Resorts
£4.50 WHERE SOLD
Meet the man
who designs
ski resorts
publica
tion
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0003
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skiers a
nd boarders
for skie
rs and boar
ders
Meet the man
Meet the man
Meet the man
Meet the man
Meet the man
Meet the man
Meet the man
Meet the man
who designs
who designs
who designs
who designs
who designs
who designs
who designs
who designs
ski resortsski resortsski resortsski resortsski resortsski resortsski resorts
who designs
ski resortswho designs
who designs
ski resortswho designs
who designs
ski resortswho designs
who designs
ski resortswho designs
who designs
ski resortswho designs
who designs
ski resortswho designs
who designs
ski resortswho designs
Produced by skiers and boarders for skiers and boarders
DEC 15
JAN 16
Back to ski school 2 + New lifts + Snow wear + Cold
weather accessories + Technique + Off-piste safety
+ Fitness + Resorts + Books + Discounts + Puzzles
£4.50 WHERE SOLD
The world’s
first skiers
Piste performance issue
FOUND!skiers and boarders
Piste performance iPiste performance i
skiers and boarders for skiers and boarders
FEBMAR 16
Your own place in the Alps + Racing in Afghanistan + Snow wear + Avalanche gear + Technique + Off-piste safety + Fitness + Discounts + Resorts + Puzzles
£4.50 WHERE SOLD
publication
Freetour issueS K IS , BO OTS , B OAR DS
ORT HOSTING IS BACK H A DIFFERENCE)
skiers and boarders
skiers and boarders for skiers and boarders
FEBMAR 16
Your own place in the Alps + Racing in Afghanistan + Snow wear + Avalanche gear + Technique + Off-piste safety + Fitness + Discounts + Resorts + Puzzles
£4.50 WHERE SOLD
publication
Freetour issueS K IS , BO OTS , B OAR DS
ORT HRT HR OSTING IS BACK H A DIFFERENCE)
All-mountain issue
SKIS, BOOTS, BOAR DS
Produced by skiers and boarders for skiers and boarders
NOV 15Balloons on the piste! + Closing in on the world’s
first skiers + Snow wear + Goggles + Technique
+ Off-piste safety + Fitness + Resorts + Puzzles
£4.50 WHERE SOLD
publication
Chamonix'sFEMALE MOUNTAIN GUIDES
BREAKING THROUGH
THE GLASS CEILING
Speeding aroundSun Peaks
ALS O I NSI DE
readers of Ski+board magazine, making it a perfect way to convey your messages to an audience of engaged snowsports enthusiasts.
Sent to all Ski Club membersFour printed editions during the season (plus online issues)
Also distributed to selected UK airports and Eurostar departure lounges(January to December 2015)
Advertising in Ski+board magazine11
Ross Woodhall
Standard banner advertising468x60 pixels
Skyscraper banner advertising120x600 pixels
MPU300x250 pixels
Sponsored ArticleImages, headline, URL links and advertorial content
Competitionshosted on skiclub.co.ukData capture available
Your opportunities on skiclub.co.uk
£25 CPM*min campaign: £500
£30 CPM*min campaign: £750
£35 CPM*min campaign: £875
from £2,000per month
£2,000 per month plus cost of prize
*CPM — Cost per thousandAll prices exclude VAT
For more information visit skiclub.co.uk/advertise
Edge MPU
Edge Button
Edge Promotional Feature
Solus Mailer to 3rd party list(24,000 + subscribers)
£1,000 per newsletter
£500 per newsletter
£1,500 per newsletter
£4,500 per newsletter
Website rate card
Email rate card
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All-mountain issueS K IS , BO OTS , B OAR DS
Produced by skiers and boarders for skiers and boarders
NOV 15Balloons on the piste! + Closing in on the world’s first skiers + Snow wear + Goggles + Technique + Off-piste safety + Fitness + Resorts + Puzzles
£4.50 WHERE SOLD
publication
Chamonix's
FEMALE MOUNTAIN
GUIDES
BREAKING THROUGHTHE GLASS CEILING
Speeding aroundSun Peaks
A LS O I NS I D E
DisplayDouble page spread
Cover sites
Full page
Half page
Quarter page
Advertorial DPS
Advertorial FPC
£4,400
£3,050
£2,500
£1,490
£890
£6,000
£3,500
Eighth £530
Brochure Panel £360
Semi display per column cm £40(min 3x1)
Lineage (min 20 words) £1.50/word
Spot colour 15% premium
Positional premium 20% extra(10% discount for booking all four issues)
Inserts enquire for quote(min 10,000 run)
Ski+board magazine rate card
All prices exclude VAT
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Melody Sky
The White House | 57-63 Church Road | Wimbledon London | SW19 5SB
skiclub.co.uk
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