Skillsoft Partner Brand Book

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Welcome 3 About Us 4

Logo Usage 5 Partner Logos 6 Logo Color 7 Clear Space 8 Unacceptable Logo Usage 9 Co-branding Guidelines 10

Branding In Use 11 Partner Collateral 12 Partner Websites 13 Partner Event Graphics 14

Contact Us 15

TABLE OF CONTENTS

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Welcome to the Skillsoft Partner Brand Book, which tells you a little about our company, the brand and how to use it. A strong company needs a strong identity and this is it. In order feel confident and powerful in our brand, we need to communicate in a clear, consistent manner through all of our touchpoints.

WELCOME

BrandMessage

Content Syndication

Pay-Per-Click (PPC)

Social

Public Relations

Nurture Programs

Website

Events

PaidMedia

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SkillsoftFounded in 1998, Skillsoft is the global leader in corporate learning, training more professionals than any other company in the world. We are trusted by the world’s leading organizations, including 65% of the Fortune 500. Our mission is to build beautiful technology and engaging content that drives business impact for today’s modern learner and enterprise.

Our 500,000+ multi-modal courses, videos, books and micro-learning modules are accessed more than 130 million times every month, in 160 countries and 29 languages. At Skillsoft, we specialize across four key product lines, Business Skills (including Leadership), Technology and Developer, Productivity and Collaboration Tools and Compliance.

This brand book tells our story, through our history, our people, our products and our brands.

Skillsoft by the numbers

ABOUT US

OF THE FORTUNE 500 MULTI-MODAL COURSES, VIDEOS, BOOKS AND

MICRO-LEARNING MODULES

COUNTRIES

65% 500k+

LANGUAGES

160 29

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Logo Usage

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PARTNER LOGOS

Below are the only approved partner logo variations to the Skillsoft logo. Do not add any other sort of tagline or copy within the logo lock-up, if it is not listed below, or create any other variation.

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Red

PMS: 186 C

CMYK: 2, 100, 86, 6

RGB: 200, 16, 46

HEX: #C8102E

Black

PMS: Black 6 C

CMYK: 100, 79, 44, 100

RGB: 16, 24, 32

HEX: #000000

LOGO COLOR

The colors below are the only acceptable colors when using this version of the Skillsoft Partner logos.

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X

X =

X

CLEAR SPACE

X

X

Always make sure there is enough white space around the Skillsoft Partner logo. Keep an area clear that is equal to X, where X is equal to the size of the three play buttons in the logo.

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Do NOT separate the play buttons from the word Skillsoft.

UNACCEPTABLE LOGO USAGE

The examples below show unacceptable uses of the Skillsoft Partner logo. Please note, this list is not inclusive of all the unacceptable logo uses. Please refer to page 6, for the only accepted uses.

Do NOT use the logo in unapproved colors.

Do NOT change the proportions of the logo.

Do NOT add a tagline to the logo.

The leader in eLearning.

Do NOT use with the registered trademark. Do NOT use the black logo on a dark background.

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Skillsoft Partner logo should always appear 50% smaller and less prominent than the Partner logo.

CO-BRANDING GUIDELINES

When using the Skillsoft Partner logo with your own, the Skillsoft Partner logo should appear as a secondary logo. It should not be equal to your own in size and should not appear next to it. The Skillsoft Partner logo should also not appear to be co-branded with any other Skillsoft brand Partner logos.

Do NOT lock the logo up with any other logos to make it look like one logo, even if

the logo is another Skillsoft brand.

They can appear on the same document, but should be treated as they would if it was

another company’s partner logo. Make sure they are all at the same size ratio and that

clear space guidelines are followed.

PARTNER LOGO

NON-SKILLSOFT PARTNER LOGO

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Branding In Use

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PARTNER COLLATERAL

PARTNER LOGO

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PARTNER LOGO

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Below are examples of how to treat the Skillsoft Partner logo on collateral pieces. Always make sure that the Partner logo is smaller and either below, towards the bottom of the page or off to the right side. It should not appear directly next to or at the same size as the Partner’s logo.

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PARTNER WEBSITES

Below are examples of how to treat the Skillsoft Partner logo on a website. Always make sure that the Partner logo is smaller and either below, towards the bottom of the page or off to the right side. It should not appear directly next to or at the same size as the Partner’s logo.

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PARTNER EVENT GRAPHICS

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PARTNER LOGO

Below are examples of how to treat the Skillsoft Partner logo on event graphics. Always make sure that the Partner logo is smaller and either below, towards the bottom of the page or off to the right side. It should not appear directly next to or at the same size as the Partner’s logo. Do make sure that it appears as high on the banner or stand as possible based on the design of the graphic.

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NON-SKILLSOFT PARTNER LOGO

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NON-SKILLSOFT PARTNER LOGO

To download logos, please visit skillsoft.com/brandingFor questions, email branding@skillsoft.com