skin tone as a factor in representation of black women in magazines
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TRANSCRIPT
SKIN TONE AS A FACTOR IN REPRESENTATION OF BLACK WOMEN IN MAGAZINES!
BY: CYNTHIA SEVILLA ART RODRIGUEZ
ROBERTO ARAUJO
CONTENTS COVERED
INTRODUCTION
METHODOLOGY
RESULTS
IMPLICATIONS
DISCUSSIONS
SUGGESTIONS
LIMITATIONS
INTRODUCTION VIDEO
BLACK WOMEN IN THE MEDIA
RESEARCH QUESTIONS:
light skin vs dark skin Black women in magazines
context in which dark skin women are depicted
skin tone as a factor in Black women magazines
METHODOLOGY MEDIA USED
MAGAZINES - 30
BEAUTY/GLAMOUR
HEALTH AND FITNESS
BLACK BEAUTY
PROCEDURE
METHODOLOGY cont. WHAT DOES LIGHT OR DARK SKIN
BLACK WOMAN LOOK LIKE? LIGHT
SKIN
BLACK
WOMEN
DARK
SKIN
BLACK
WOMEN
RESULTS AVERAGES NUMBERS OF:
pages: 207
models: 201.94
non-Black models: 183.94
total Black models: 18.06
light-skin models: 14.5
dark-skin models: 3.56
RESULTS cont.
IN OTHER WORDS:
out of 202 total (any race) models...
non-Black models - 91% or 45 of 50
Black models - 9% or 5 of 50
light skin Black - 7% or 4 of 50
dark skin Black- 2% or 1 of 50
RESULTS cont.
IMPLICATIONS
LIGHT SKIN VS DARK SKIN
SKIN TONE BIAS
MISREPRESENTATION - ELEMENT OF DISCRIMINATION
MESSAGE
DISCUSSION
OTHER RESEARCH:
KEENAN (1996)
IN REGARDS TO QUESTIONS:
Lighter skin a significant factor in magazines
Relationship: context and skin tone
Frequency of light skin in Black magazines
SUGGESTIONS
EFFECTS ON SELF-ESTEEM
Dark women
EXTERNAL VALIDITY
LONGITUDINAL EFFECTS
FUTURE RESEARCH
LIMITATIONS
ACCURACY OF EVALUATIONS
OTHER MEDIA - MAGAZINES
ONLY WOMEN
HISTORICAL CONTEXT
CONCLUSION
VIDEO
Q & A
THANKS!!!