© The Skool Inc, Made for you with by The Skool. @theskoolrockstheskoolrocks.com

CORE Skool OS

Erick Ikeda

© The Skool Inc, Made for you with by The Skool. @theskoolrockstheskoolrocks.com

CORE Brand Attributes

2

Culture Co-Creators Voice Feeling Impact X-Factor

How would your community to describe

you?

How would you describe your co-

creator?

How do you sound to others?

How others feel after interacting with you?

What tangible impact do you have

on others?

How are your different from others?

What makes you special?

Passionate.Composed.Chiller.Footwear designer.“Urban”Honest.Creative.Stubborn.Authentic.Curious.

passionate.crazy.tech savvy. book smart. whiskey drinker.blunt. creative. authentic.honest. detail oriented.

Friendly. Passionate. Composed.Chilling.Passionate.Energetic.Calm.Objective. Honest.

Passionate.Friendly. Easy going. Quiet or loud. Confident.Energized.Relaxed.

Communication.Think before all.Easy going.Hard worker.Stay composed.“Why not?”Curious. Objective.

Understanding of: communication leads to collaboration.Objective thinker.Hard worker.Understanding of anatomy. Active listener and always curious.

1. Brainstorm Six (2 min) 2. Choose Top Three (1 min) 3. Choose Top One (1 min)

Culture

provides to

in a

customers

environment with a

Voice

voice. Helping them feel

Feeling

Customer

Impact

and be

Name Product / Service

Tea Haus provides custom teas to health conscious customers in a sophisticated environment with a wise voice. Helping them feel mindful and be re-energized.

Example:

ERICKthoughtfully crafted

footwear passionate

objective honest confident

stay composed

X-Factor: bomb japanese curry. Archetype: chiller.

© The Skool Inc, Made for you with by The Skool. @theskoolrockstheskoolrocks.com

CORE Community Members

3

Demographics:_Male._Beaverton, Oregon._Rhode Island School of Design.B.S. Industrial Design

_Designer of Kevin Durant’s signature line along with headlining footwear.

His Back Story (Problems) _Nike owns 95% of the market._Top 3 NBA talent on Nike roster (Kevin Durant, Lebron James & Kobe Bryant)_Largest team in industry category._Creativity in a saturated market._Bringing back the “UMPH” of Nike basketball._Keep other companies at bay._Complacency.

His Needs & Why _Story tellers/listeners: Designers are one to collaborate and translate stories to be iconic and digestible to those who’ve never even heard it._Understanding of manufacturing: cant break rules without knowing them._Understanding of CMF: knowing your mediums, leads to a full master piece._Passion: without it, you’d might as well be dead._Point of view: their looking for future leaders not followers.

How do I Exceed His Needs? _”Leave no story untold.” - be a communicator. _Pushing/challenging manufacturing capabilities and methods._Invent/innovate uses of materials._Continue to adapt with the ever changing game of basketball.

Leo Chang, Nike Basketball Design Director

© The Skool Inc, Made for you with by The Skool. @theskoolrockstheskoolrocks.com

CORE Community Members

4

Demographics _Male_Beaverton, Oregon._University of North Carolina State.B.S. Material Science. _Married. 2 Kids. Teaching them Mandarin.

_Designer of Derrick Rose and John Wall signature lines along with headlining footwear for the brand.

His Back Story (Problems) _Over 40% of NBA PGs under the brand._Sponsorship endorsement with the NBA._Dethrone/slay goliath (Nike)._Continue to cultivate and enrich the brand._Bringing every one (design + business + marketing + development) together on to one story to tell as a brand._Strong sense of materials and patterning with his background in Material sciences.

His Needs & Why _Story tellers/listeners: Designers are one to collaborate and translate stories to be iconic and digestible to those who’ve never even heard it._Understanding of manufacturing: cant break rules without knowing them._Understanding of CMF: knowing your mediums, leads to a full master piece._Passion: without it, you’d might as well be dead._Point of view: their looking for future leaders not followers.

How do I Exceed His Needs? _Curate the marketing/development/business team to see the same vision._Pushing/challenging manufacturing capabilities and methods._Invent/innovate uses of materials._Continue to adapt with the ever changing game of basketball.

Robbie Fuller, Adidas Basketball Design Director

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