The Windmill of our Minds... Highlights, Insights, Foresights

Darren Mark Noyce MMRS MCIMFounder & Managing Director

SKOPOS Market Insight - Europe (London)

PROLOGUE: Year 2005, Mobile Gaming…

SKOPOS told you so!

- Females will play- Downloading MUST

improve

- Now for… - 50 new SKOPOS highlights, insights, and foresights

Mobile

TabletSocia

l Media

Video

Digital

... 4 Key Areas revolving

around Digital

Ironing 60% Laundry46%

DIY 77% Rubbish 63%

Many M/F roles in the home ARE entrenched

MORE AMPLIFIED AMONGST OLDER AGE GROUPS

I DO NONE OF THIS

I DO ALL OF THIS

ITALIAN MEN > TWICE AS LIKELY TO DO NONE OF

THE IRONING OR LAUNDRY VS. UK MEN

E1. Out of the following activities/tasks, how much responsibility do you have for the following?Base: All men co-habiting (7143)

Reaffirming stereotypes?

DIY63%

DRIVING51%

ALCOHOL TOLERANCE

47%

% MEN WHO BELIEVE THEY’RE BETTER THAN WOMEN AT

MANAGING FINANCES

41%

HOME DÉCOR/ DESIGN

51%

FASHION/ STYLE50%

CARING FOR ILL41%

% MEN WHO BELIEVE WOMEN ARE BETTER THAN THEM AT

LOOKING AFTER KIDS32%

WOMEN PERPETUATE THESE STEREOTYPES BY AGREEING (EXCEPT FOR FINANCES)!

E3. From the list of activities below, which of the following do you think you are good at and which do you think your partner is better at?Base: All cohabiting - men (7,143), All women (2,083)

0 %

10 %

20 %

30 %

40 %

50 %

60 %

70 %

80 %

90 %

100 %

Some shared interests

B1. Below is a list of activities related to everyday life and some topics you may be interested inBase: All men (11,848), All women (3261)

IT (72)

DE (116)

DE (72)

Technology Family / domestic

life

Personal appearance

Finance Politics Shopping Investments Fashion10 %

20 %

30 %

40 %

50 %

60 %

70 %

But also divergent life interests

B1. Below is a list of activities related to everyday life and some topics you may be interested inBase: All men (11,848), All women (3261)

DE (122)

UK (113)

DE (123)

tech love is a man’s domain

technology

66%

MBD = digital passionista

39% men say tech setup is a man’s job

32% of men say it isn’t

54% of women say it

isn’t

It’s about the technology not the set up!

96% of males use the

internet to enhance their hobbies and

interests66%

65%

59%

57%

70%

Internet enhances a man’s loves

B3. Over the last few pages, you have highlighted which hobbies, topics and interests that you Like or Love (see list below). Of these, please select all the ones where the internet has/does enhance your experience. Base: All men who like or love each activity

tech /gadgets movies

music shopping

travel

Internet an essential link to sport

45%ESSENTIAL TO KEEP UP TO DATE WITH

SPORT

51%HAS SPORTS

INFORMATION CAN’T GET

ANYWHERE ELSE

34%HELPS ME CONNECT

WITH PEOPLE ABOUT SPORT

F2. To what extent do you agree with the following statements relating to sport?Base: Those interested in sport (6128)

37% of men loathe playing

or watching sport

UK men are 80%

more likely to loathe playing

sports than GERMAN men

130Index

UK Men

But Sport not a universal love

130Index

45 yrs+

B2. Can you tell us which of the following hobbies, interests or subjects you love or loathe? Base: All men (11,848)

EX - PLORING

Searched for an ex online

STRANGER DANGER

Flirted with strangers online

DIGITAL HEARTBREAK

Broke up with someone by text/

online

CROSSING THE DIVIDE

Met someone online and had a

physical relationship

32%37%

24%11%

Risqué behaviour normalised?

E4. Have you ever done any of the following?Base: All men (11,456)

Items men more comfortable buying online...

Anonymity 28%

Internet: Better for being discrete?

B7. Can you list any items below that you feel more comfortable buying online than offline e.g. personal or embarrassing items you wouldn’t buy in a shop)? I1. Which key advantages does the internet offer you? Base: All men (11,848)

Mobile

Digital

... 4 Key Areas revolving

around Digital

SKOPOS MTrack™Mobile’s influence on society & commerce

24SKOPOS MTrackTM

Smartphones for c30% of Connected Consumers32% with both GPS and WiFi (up 4%)

Base: 500, 488 (wave 1), 506, 494 (wave 2); (UK Active Digital Society/Mobile Users)Q6: Do you own or use a mobile phone? Q8b: Does your mobile phone have Wi-Fi so you can use your home or work internet connection, for instance? Q8c: Is your mobile phone GPS enabled so it can know where it is and be used for SATNAV etc?

42%With Wi-Fi

49%Without

Wi-Fi

25

44%With Wi-Fi

49%Without

Wi-Fi

Wave 1Wave 2

36%With GPS

56%Without

GPS

Wave 1

39%With GPS

52%Without

GPS

Wave 2

7%Don’t know

9%Don’t know

9%Don’t know

9%Don’t know

Base: 500 (wave 1), 506 (wave 2) (UK Active Digital Society)Q9. Where do you access the internet?

At work

Mobile Phone

30%(Wave 1)

At home

99%(Wave 1)

37%(Wave 1)

Internet Access Point: 30% use mobile

99%(Wave 2)

38%(Wave 2)

30%(Wave 2)

Base: Mobile Users 488 (wave 1) , 494 (wave 2); Q15. Thinking about your mobile phone(s) and/or mobile device(s) which of the following have you… 27

Send/receive emails on your mobile 36% 36% 20% 19%Download new applications (apps) 29% 26% 22% 23%Play games that came with the phone 30% 30% 7% 7%Use social networks 30% 30% 15% 14%Listen to the radio 28% 27% 22% 20%Use an instant messenger service 23% 22% 21% 19%Download new games 21% 19% 13% 12%Read newspapers/magazines/articles 20% 18% 19% 19%Download music tracks/albums 21% 21% 21% 19% Order products and services 18% 16% 26% 26%Research travel or a holiday 18% 16% 22% 22%Bank or control your finances 17% 15% 20% 20%Watch streamed mobile video 18% 17% 18% 19%Download video clips to your mobile 16% 15% 20% 22%Read books 11% 9% 19% 17%Download newspapers/magazines/articles 11% 8% 19% 19%Watched live TV* 13% - 20% -Download books 10% 9% 18% 16%Watched a full length TV programme after it was broadcast* 12% - 19% -Order groceries/food/drink 10% 10% 25% 24%Book travel or a holiday 10% 9% 22% 22%Booked movie tickets 10% 8% 23% 24%Interacted with TV shows whilst they were being broadcast* 9% - 16% -Gamble/bet/lottery/bingo 9% 8% 13% 11%

*Data only available from Wave 2 onwards

Activities on mobile devices(1 of 2):Mobile Downloads and Commerce increasing...

Currently do, and are likely to do in the future

Acceptance Are likely to do in the future, but don’t currently do

Potential

Wave 1

Wave 2

Base: Mobile Users 488 (wave 1) , 494 (wave 2); Q15. Thinking about your mobile phone(s) and/or mobile device(s) which of the following have you… 28

Send/receive emails on your mobile 6% 4% 38% 41%Download new applications (apps) 4% 3% 45% 48%Play games that came with the phone 26% 27% 37% 36%Use social networks 5% 4% 50% 52%Listen to the radio 7% 7% 43% 45%Use an instant messenger service 5% 5% 51% 54%Download new games 9% 9% 57% 60%Read newspapers/magazines/articles 2% 2% 59% 61%Download music tracks/albums 5% 6% 53% 54% Order products and services 3% 2% 53% 56%Research travel or a holiday 2% 2% 58% 60%Bank or control your finances 2% 3% 61% 62%Watch streamed mobile video 3% 3% 61% 61%Download video clips to your mobile 3% 4% 61% 60%Read books 2% 2% 68% 72%Download newspapers/magazines/articles 2% 2% 68% 71%Watched live TV* 2% - 65% -Download books 3% 2% 69% 73%Watched a full length TV programme after it was broadcast* 1% - 68% -Order groceries/food/drink 2% 2% 63% 65%Book travel or a holiday 3% 3% 65% 66%Booked movie tickets 2% 3% 65% 65%Interacted with TV shows whilst they were being broadcast* 2% - 73% -Gamble/bet/lottery/bingo 3% 3% 75% 78%

*Data only available from Wave 2 onwards

Activities on mobile devices (2 of 2):Resistance to mobile channel generally declining...

Previously done but no longer do (stopped)

Rejection Have no intention of doing everResistance

Wave 1

Wave 2

Base: 134 (wave 1) ,178 (wave 2) (Mobile Users Who Have Downloaded New Apps)Q17i. Approximately how many new or extra apps have you downloaded to your mobile? 29

Wave 1

Wave 21 - 5

6-10

11-15

16-20

21-25

26-30

31-35

36-40

41+

39%

22%

10%

6%

2%

5%

1%

2%

6%

48%

17%

9%

8%

5%

5%

1%

2%

5%

Mobile Apps... downloads increasing

13

Average numberof apps

downloaded

14

Augmented Reality

Bar Code Scanning(to source products and best prices etc)

Personally used via mobile

Satellite Navigation

Base: 488 (wave 1), 494 (wave 2) (Mobile Users)Q21a/b. Which of the following have you (a) heard of but NOT used, (b) personally used via your mobile?

Adv Features Used : Sat Nav up, others stalling?

Aware but not used

Quick Response (QR) Codes

30

6%

9%

19%

8%

43%

63%

72%

46%

Wave 1Wave 2

3%

10%

25%

7%

53%

70%

68%

52%

Awareness increasing though

Base:222 (wave 1), 247 (wave 2) (Users of Relevant Mobile Functions)Q17c. What do you consider to be the advantages of using your mobile/mobile device for activities such as Connecting & Socialising?

Strong advantages for Connecting & Socialising on Mobile Phones/Devices...

“Excellent for catching up on the move.”

“Convenient and easy.”

“You can keep in contact ‘on the go’.”

“Its easy to use and connects me quickly to people around

me.”

“Its flexible and handy.”

“Helps you to keep in touch with people more regularly and you don’t have to be sat at a PC to

do it.”

31

30%

22%

19%

9%

Up to date & in touch 26%Convenient 17%

On the Go 28%

No disadvantage 14%

Base: 214 (wave 1), 235 (wave 2) (Users of Relevant Mobile Functions)Q18c. What do you consider to be the disadvantages of using your mobile/mobile device for activities such as Connecting & Socialising?

Few disadvantages for Connecting & Socialising on Mobile Phones/Devices...

“Too addictive.”

“Quite unsocial in public.”

“An invasion of privacy..sometimes you don’t

want to be accessible.”

“Can make people lazy with regards to socialising face-to-

face.”

“Makes you less aware of things happening around you.”

“The screens are too small, its not safe enough and the battery needs charging too much.”

32

9%

7%

6%

32%

Distraction 5%Too accessible 6%Small screen 7%

No disadvantage 36%

33Base: 500 (wave 1), 506 (wave 2) (UK Active Digital Society)Q19b. Which of the following brands or companies do you most associate with the mobile and mobile devices/channels?

Top brands associated with ‘mobile’…

35%

37%

29%

-

25%

39%

34%

34%

30%

29%

Wave 1

Wave 2

16%18%

15%

12%

15%

24%

*’YouTube’ Option only available from Wave 2

onwards

*

Base: 500 (wave 1), 506 (wave 2) (UK Active Digital Society)Q8. Have you ever brought anything online (Internet Shopping)?Q16. Which of the following have you ever paid to do/would you pay to do on your mobile phone(s) or via mobile device(s)? Q25. Which if any, of the following do you do nowadays on or via your personal social network sites, chat forums or online communities?

Digital Commerce: 1 in 8 have tried mobile

have bought online

34

Have paid/ordered using mobile

Have ordered something via social network sites

95%

11%

5%

Convenience & Speed Drive Shopping & Paying on Mobile

35Base: 262 (wave 1), 281 (wave 2) (Users of Relevant Mobile Functions)Q17a. What do you consider to be the advantages of using your mobile/mobile device for activities such as shopping and paying?

“Can do it whilst out and about.”

“Can do wherever..compare prices while in-store.”

“Its quick and I can do it in my own time.”

“No need to carry cash or (debit/credit) cards.”

Great when you have a busy lifestyle.”

“Fast payments, fast browsing and research.”

“Location and 24 hour access.”

“As long as the connectionit later on.”

30%

29%

13%

18%

Quick 10%On the Go 22%Convenient 39%

No advantage 23%

Security & Screen Inhibit Shopping & Paying by Mobile

36Base: 262 (wave 1), 272 (wave 2) (Users of Relevant Mobile Functions)Q18a. What do you consider to be the disadvantages of using your mobile/mobile device for activities such as shopping and paying?

“Its not always easy to navigate around sites if not optimised for mobile use.”

“It makes everything very impersonal..no need for shops/shopworkers.”

“You cant really see what you’re buying and what size it is.”

“I don’t feel entirely safe/protected.”

37%

13%

7%

13%

Lack/loss Connectivity 3%

No disadvantage 13%

Small Screen 12%Security 41%

Base: 488 (wave 1), 494 (wave 2) (Mobile Users)Q19a. What types of information and content do you like to read or access via your mobile?*http://www.digitalstrategyconsulting.com/netimperative/news/2011/06/top_20_uk_apps_google_maps_top_1.php 23/06/11

Top 5 for Mobile Information and Content

37

27%

Social networks

26%

31%

24% 22%

Weather

Music Navigation / Maps

News (Latest Today)

1

29% 27%

33%

26% 24%

2 3

54

Base: 223 (wave 1), 239 (wave 2) (Users of Relevant Mobile Functions)Q17b. What do you consider to be the advantages of using your mobile/mobile device for activities such as reading, listening & watching?

Portability Drives Reading, Listening & Watching on Mobile Phones/Devices...

“If you’re waiting for something or someone, you will not be bored.”

“Convenient- would not have to carry around a book or an MP3 player.”

“Portable, easy to carry around.”

“Relieve boredom while travelling.”

38

22%No advantage 24%

31%

13%

11%Entertaining 8%Convenient 13%On the Go 49%

Base: 218 (wave 1), 238 (wave 2) (Users of Relevant Mobile Functions)Q18b. What do you consider to be the disadvantages of using your mobile/mobile device for activities such as reading, listening & watching?

Screen Size Inhibits Reading, Listening & Watching on Mobile Phones/Devices...

“it would get uncomfortable reading off a backlit screen for too long.”

“It would drain the battery.”

“It can become expensive.”

“No signal, expensive and too small to see.”

“I prefer a material book, and a larger screen for watching programmes.”

39

21%

7%

5%

38%

No disadvantage 20%

Costly 3%Lack/loss Connectivity 2%

Small Screen 44%

Tablet

Digital

... 4 Key Areas revolving

around Digital

Appendix

Appendix42

TabTrack™Uptake, Usage and Attitudes towards Tablets

SKOPOS TabTrackTM

Base: 506 / 39 (wave 2)T1. Do you own a tablet computer? / T2. Which of the following tablet(s) do you currently own? T2. Which of the following tablet(s) do you currently own?

n iPad/2 18Archos 3Samsung Galaxy 2Asus EEE Tablet 2Acer Iconia 2Scroll Android 2.1 2Commtiva 1Dell Looking Glass 1Dell Streak 1Google HTC Tablet 1Elocity A7 1LG Optimus Pad 1HP Slate 1Others 3

1 in 12 own a Tablet

8% own any tablet computerWave 2 only

1 in 25 (4%) own an iPad

44Base: 500, 166 (w1), 506(w2) (UK Active Digital Society/Apple Product Owners)M2. Do you own any Apple products?M3. Which Apple products do you own?M4. Do you use any of the following regularly?

94% of owners use regularly

Owners take their iPads out of their homes ...

Often/ Sometimes

Rarely/ Never

Daily

56% Leisure

25% Both

19% Business

iPad is used for

Base: 9 (wave 1), 16 (wave 2)M7. How often, if at all, do you take your iPad out of your home?M8. Is your iPad a tool for business or leisure?

NB: Very low base, indicative data only

40%

28%

32%

Waves 1&2

combined(n=25)

Wave 2

Indications tablet interactivity/activity higher than mobile

Send/receive emails on your tablet 65% 16% 14%Using social networks 65% 9% 21%Download books 45% 27% 20%Read books 42% 26% 28%Order groceries/food/drink 41% 25% 32%Interacted with TV shows while they were being broadcast 39% 9% 47%Gamble/bet/lottery/bingo 35% 14% 49%

Base: 46 (wave 2)T3.Thinking about using your tablet, which of the following have you done...

Have no intention of doing ever

Currently do& likely to

do in the future

Likely to do in the future but

don’t now

ResistanceAcceptance Potential

36%

9%

MobileAcceptance

Socia

l Media

Digital

... 4 Key Areas revolving

around Digital

Social Media

ChatTRACK™ Social media’s influence on UK society & commerce

48SKOPOS ChatTrackTM

Use Online Social Networks78%

Access via tablet2%

Connected Consumer Overview

Increasing

Access via mobile35%

65% of owners/users

Social Network Sites

All Sites Used

Mainly Used

Facebook is still favourite... though Twitter increasing

50Base: 500, 227 (wave 1), 506 (wave 2),236 (UK Active Digital Society/Users of Social Network Sites)Q23. Which, if any of the following social network sites, chat forums or online communities have you ever used?Q24. Which one is your main social network site, chat forum or online community?Q24a. Do you use (main social network) over your mobile

Other social network sites include...71%

25%

21%

23%

15%

9%

7%

1%

81%

4%

3%

8%

1%

0%

0%

0%

↓1%

* ↑8%

↓2%

↓2%

↑1%

↑1%

↓1%

↓3%

↓4%

↓1%

↑4%

↑2%

Connectors?personal contacts

business contacts

154 105

Yahoo! What women want August 2010. Base: 1,581F1. Social networks visited. F3. How many friends/contacts do you have on your social networking sites?

Women have many connections

AVG # FRIENDS

But so do men….

AVG # FRIENDS

149

95

Collectors?

Non Facebook users...why?

Base: 500, 141 (wave 1), 506, 134 (wave 2) (UK Active Digital Society/Non Facebook Users)Q23. Which, if any of the following social network sites, chat forums or online communities have you ever used?Q24b. Why do you not use Facebook?

Not InterestedNo need

Security/Safety Risk

IntrusiveGossip

29%Don’t use Facebook

40%

5%

16%

Don’t want to/Dislike it *

13%

Base: 391 (wave 1), 394 (wave 2) (Users of Social Network Sites)Q25. Which if any, of the following do you do nowadays on or via your personal social network sites, chat forums or online communities?

Key Activities...photo exchanges important

Upload photos to social sites

Read newspapers, magazines or articles

Download video clips

Download new apps

Research travel or a holiday

Listen to the radio

Order products & services

View photos on social sites

43%

31%

43%

33%

Send/Receive emails

Watch video clips

Download or add new games

Play games

Use instant messenger/chat

33%

31%

35%

23%

7%

7%

7%

8%

4%

8%

5%

37%

36%

34%

24%

8%

7%

7%

6%

6%

6%

6%

Wave 1

Wave 2

8% Say Responded to Social Network Advertising

Base: 391 (wave 1), 394 (wave 2)(Users of Social Network Sites)Q28. Which of the following types of social network advertising have you recently received or seen on social networks?Q29. Which of the following types of social network advertising have had an influence on you or made you feel differently about something?Q30. Which of the following types of social network advertising have you recently responded to (replied to or clicked on)?

An advert on site

A post from a seller

Deals / vouchers sent to your account

A chat message from a seller

Most influential

An advert on site

2 A post from a seller

Deals / vouchers sent to your account

A chat message from a seller

Most seen/received

A post from a seller

An advert on site

A chat message from a seller

Deals / vouchers sent to your account

Never responded to a social network ad

Most responded to

55

↑2%

↑1%

↑1%

↑2%

8%↑1%

↑2%

↓2%

↑3%45%

26%

17%

72%

6%

14% 9%

14%

20%

39%

9%

5%

↑1%

Video

Digital

... 4 Key Areas revolving

around Digital

QUALITY SHORT FORM VIDEO AND ADVERTISING THROUGH TO 2015

growth for all forms of viewing

video online

24.7m short form viewers

(<5 mins)

£54m (+91%)video advertising growth

TV

+ 2hrslinear TV viewing

+16%ITV ad revenue

Source: Yahoo! Shortcast research, March 2011/IAB/ComScore/Screendigest/BARB/ITV

YouTube, Facebook, BBC key players

You

tub

e

Face

book

ITV

Ch

an

nel 4

Sky N

ew

s

Yah

oo!

MS

N

Sky S

port

s

Th

e S

un

Th

e G

uard

ian

LO

VEFIL

M

AO

L

Th

e T

imes

BB

C iP

layer

BB

C N

ew

s

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%80%

46%

18%17%14%13%13%11% 8% 6% 5% 4% 3%

44%41%

77%

% video users consuming short video monthly

Source: Yahoo! Shortcast research, March 2011

sport clip viewing

• time specific

• place specific

live is the aspiration

‘wanted to see the goals… it’s much easier and quicker

than MOTD’ (male, aged 45-54)

Source: Yahoo! Shortcast research, March 2011

Click here for more

interactivity needs clear benefits

I would like to be able to interact more with the online videos I watch

41% disagree

41% unsure18% agree

Source: Yahoo! Shortcast research, March 2011

self15%

social25%

email37%

word of mouth59%

I tell people about clipsI have seen in person

I forward links to video clips to friends, family

members or colleagues via email

I post video clips on social

networking sitesI email links to short clips to

myself to watch later

Social sharing: many touchpoints

Source: Yahoo! Shortcast research, March 2011

Mobile

TabletSocia

l Media

Video

Digital

... 4 key areas revolving

around Digital

Windmill of our Minds

Finally, a few foresights….

Male interests converging with female

20%Fashion

46%Shopping

42%Personal

Appearance

Younger men more likely to be further down the path

B1. Below is a list of activities related to everyday life and some topics you may be interested in. B2a. And can you do the same for the following hobbies, interests or subjects, selecting which ones you love or loathe? Base: All men (11,848)

Digital: innate to the next generation

147ENJOY

SOCIALISING ONLINE

156INTERNET WIDENS

CIRCLE OF FRIENDS

188ALLOWS YOU

TO BE DIFFERENT

PERSON

1403+ DEVICES

TO CONNECT TO INTERNET

INDEX: Young v older16 – 24 vs. 45 – 54 year olds…

Acceptance of mobile innovations increasing…

Base: 500 (wave 1), 506 (wave 2) (UK Active Digital Society)QX. Which of the following would you ever be likely to use or accept?

Phones that give out smells

Phones that measure heart-rate

Phones that measure pollution

Phones that know your mood

Phones that send deals/ discounts dependent on location

29%

Phones with voice operated applications

Phones with Bar-Code scanning to source best prices

68

28%

Wave 1

Wave 2

26%

27%

8%

10%

14%

17%

17%

23%

37%

29%

45%

47%

Base: 500 (wave 1), 506 (wave 2) (UK Active Digital Society)QW. What is the one thing that mobile phones should be able to do but they can’t?

Many Mobile Phone Feature/Function Desires....

69

“Withdraw money like an ATM.”

“Get perfect signal wherever you are, instead of having dead zones.”

“ Have radio signals from all over the world.”

“Make you lose weight.”

“Be able to voice-type a text.”

“Be able to download live music concerts.”

“ Have an isolated partner device so you can locate your phone remotely even when its turned off/run out of battery.”

“Recharge themselves.”

“Voice recognition, for security reasons, and ease of access.”

“Bounce without breaking.”

“make the tea”

Anything

Everything

Base: 506 (wave 2)(UK Active Digital Society)QY. What is the one thing that social networks should be able to do but they can’t?

Social Network Desires focus on security, control, choice...

“Definitely more security needed and maybe make it easier for people to understand the privacy settings - make more user friendly”

“emergency lines for accidents or reporting issues to family.”

“Shut down, thus forcing the individuals who use them to go outside and meet people.”

“Less intrusive adverts.”

“You should be able to make a "not like" choice as well as "like””

“Loyalty bonuses or discounts”

“100% secure web site.”

“voice messaging and video chat.”

“provide assurance to parents about appropriate content.”

“confidence in security - upfront explanations of how personal identity is shared.”

“assurance of privacy and data security.”

“automatically block cyber bullying or suspicious activity and report it to the authorities.”

70

Laptop Desktop Computer

iPod Touch / Archos

Tablet PC Mobile Phone

Games Console

0

10

20

30

40

50

60

7064 63

39 38

1713

Handheld future for video

status quo

the future

Source: Yahoo! Shortcast research, March 2011

%

3D advertising opportunities (in the short term)

Thanks a bunch