skype

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Skype case study from book EXPLORING STRATEGY 9th

TRANSCRIPT

Page 1: Skype
Page 2: Skype

Skype Business Model

low operation costs

viral marketing

cheap services

increasing and sustainable market

small profit

innovation is dependent on investors

dependent on internet connection

Page 3: Skype

Ebay's acquisition of Skype"

big investment with no real benefit

Skype is better as standalone companydifferent markets

good idea with bad implementation

Page 4: Skype

Thank you