sl project transformator
TRANSCRIPT
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Andrew Wilson and Kajsa Davidsson - Transformator Design
How can we get more people to travel with SL?
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Andrew Wilson and Kajsa Davidsson - Transformator Design
SL
?
Creating a base
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Andrew Wilson and Kajsa Davidsson - Transformator Design
First Interviews
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Andrew Wilson and Kajsa Davidsson - Transformator Design
SL Planka.nu
sequrity guard
General interviews
SL
Other
Non-users
maintenance
ticket control
gate guard
SL-hosts
Lugna gatan
driver
Police
car-users
cyklistsMC-user
SLCustomer
non-payingyouths
tourists
commuter
adults
elderlykids
familyswheelchair
users
Interviews with Stakeholders
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Andrew Wilson and Kajsa Davidsson - Transformator Design
Summarising the Interviews
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Andrew Wilson and Kajsa Davidsson - Transformator Design
Searching for Behavior Groups / User Scenarios
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Andrew Wilson and Kajsa Davidsson - Transformator Design
Interview Video
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Andrew Wilson and Kajsa Davidsson - Transformator Design
Everyday users Alternating users Car lovers
User Groups and Insights
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Andrew Wilson and Kajsa Davidsson - Transformator Design
Everyday users Alternating users Car lovers
User Groups and Insights
Expensive
Cold atmosphere
Unflexible tickets
Lack of information
Delays
Unsafe evening/night
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Andrew Wilson and Kajsa Davidsson - Transformator Design
Everyday users Alternating users Car lovers
User Groups and Insights
Expensive
Cold atmosphere
Unflexible tickets
Lack of information
Delays
Unsafe evening/night Cold atmosphere
Appears expensive
Lack of information Bad accessability
Unflexible
Time-consuming
Cross connections
Delays
Loyalty?
Unsafe evening/night
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Andrew Wilson and Kajsa Davidsson - Transformator Design
Image
Convenience
Personal space
Everyday users Alternating users Car lovers
User Groups and Insights
Expensive
Cold atmosphere
Unflexible tickets
Lack of information
Delays
Unsafe evening/night Cold atmosphere
Appears expensive
Lack of information Bad accessability
Unflexible
Time-consuming
Cross connections
Delays
Loyalty?
Unsafe evening/night
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Andrew Wilson and Kajsa Davidsson - Transformator Design
Image
Convenience
Personal space
Everyday users Alternating users Car lovers
Expensive
Cold atmosphere
Unflexible tickets
Lack of information
Delays
Unsafe evening/night
User Groups and Insights
Cold atmosphere
Appears expensive
Lack of information Bad accessability
Unflexible
Time-consuming
Cross connections
Delays
Loyalty?
Unsafe evening/night
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Andrew Wilson and Kajsa Davidsson - Transformator Design
SL
Decision Making
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Andrew Wilson and Kajsa Davidsson - Transformator Design
Eco-efficient
Social
Spare time to use
Cheaper alternative
SL
Decision Making
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Andrew Wilson and Kajsa Davidsson - Transformator Design
SL
Decision Making
Personal space
Driving others
Traveling long distance
Several destinations
Transporting things
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Andrew Wilson and Kajsa Davidsson - Transformator Design
SL
Eco-efficient
Social
Spare time to use
Cheaper alternative
Decision Making
Personal space
Driving others
Traveling long distance
Several destinations
Transporting things
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Andrew Wilson and Kajsa Davidsson - Transformator Design
Eco-efficient
Social
Spare time to use
Cheaper alternative
SL
SL-delays
Ticket ending
Fare increase
Bad media+ Bad experience
Decision Making
Personal space
Driving others
Traveling long distance
Several destinations
Transporting things
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Andrew Wilson and Kajsa Davidsson - Transformator Design
Personal space
Driving others
Traveling long distance
Several destinations
Transporting things
No parking
Traffic congestion
Drinking alcohol
Different route
No access to car (share with partner)(car-breakdown)
Eco-efficient
Social
Spare time to use
Cheaper alternative
SL
Decision Making
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Andrew Wilson and Kajsa Davidsson - Transformator Design
Ideation
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Andrew Wilson and Kajsa Davidsson - Transformator Design
First Ideas
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Andrew Wilson and Kajsa Davidsson - Transformator Design
First Ideas - Accessability, Flexibility
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Andrew Wilson and Kajsa Davidsson - Transformator Design
First Ideas - Value of Time
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Andrew Wilson and Kajsa Davidsson - Transformator Design
First Ideas - Platform for solutions
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Andrew Wilson and Kajsa Davidsson - Transformator Design
First Ideas - Updated Information
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Andrew Wilson and Kajsa Davidsson - Transformator Design
First Ideas - Communication
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Andrew Wilson and Kajsa Davidsson - Transformator Design
First Ideas - Flexible ticket, Price, Customer Loyalty
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Andrew Wilson and Kajsa Davidsson - Transformator Design
Interviews Second Loop
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Andrew Wilson and Kajsa Davidsson - Transformator Design
Evaluation
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Andrew Wilson and Kajsa Davidsson - Transformator Design
Evaluation
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Andrew Wilson and Kajsa Davidsson - Transformator Design
First Ideas
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Andrew Wilson and Kajsa Davidsson - Transformator Design
Evaluation
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Andrew Wilson and Kajsa Davidsson - Transformator Design
Development of Concept
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Andrew Wilson and Kajsa Davidsson - Transformator Design
Trusty Ticket - Final Proposal
SL
Trusty Ticket
SL
Trusty Ticket
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Andrew Wilson and Kajsa Davidsson - Transformator Design
Trusty Ticket - Final Proposal
1 day pass
18 18 17 17 16 15 14 13 12 11 10 988 7
30 day pass
90 day pass
365 day pass
36
This month’s total: 115kr
i
i
i
i
i
i
50 29 25 21 17 1533 50 9 2 7 5
7 day pass
3 day pass
29kr1 Zone Travel
Valid for: 60 minutesID: 912835991
i
Simple DetailSL Share
SL
Trusty Ticket
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Andrew Wilson and Kajsa Davidsson - Transformator Design
Select ticket and then scan...
Simple DetailSL Share
36kr1 Zone Travel
Valid for: 60 minutes
Trusty Ticket - Final Proposal
SL
Trusty Ticket
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Andrew Wilson and Kajsa Davidsson - Transformator Design
SL
Trusty Ticket
Trusty Ticket - Registration process
SL Simple DetailSL Share
Register accountto activate your trusty ticket
36kr1 Zone Travel
Valid for: 60 minutes1 day pass
18 18 17 17 16 15 14 13 12 11 10 9887 7
30 day pass
90 day pass
365 day pass
This month’s total: 00kr
i
i
i
i
i
i
7 day pass
3 day pass
36kr1 Zone Travel
Valid for: 60 minutes
i
Simple DetailSL Share
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Andrew Wilson and Kajsa Davidsson - Transformator Design
Trusty Ticket - Selecting a ticket
Select ticket and then scan...
Simple DetailSL Share
36kr1 Zone Travel
Valid for: 60 minutes
SL
Select ticket and then scan...
SimpleDetail
SL
Share
36kr1 Zone Travel
Valid for: 59 minutes
ID: 912835991
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Andrew Wilson and Kajsa Davidsson - Transformator Design
Trusty Ticket - Detailed Interface
1 day pass
18 18 17 17 16 15 14 13 12 11 10 988 7
30 day pass
90 day pass
365 day pass
36
This month’s total: 115kr
i
i
i
i
i
i
50 29 25 21 17 1533 50 9 2 7 5
7 day pass
3 day pass
29kr1 Zone Travel
Valid for: 60 minutesID: 912835991
i
Simple DetailSL Share 1 day pass: 115kr
Validity:
Started counting: 21/03/12 (12:05)
Expires: Not active yet.
Next update: 21/03/12 (19:45)
Spent this turn: 79kr
Next trip will add: 15kr
Amount until full pass: 21kr
Simple DetailSL Share Simple DetailSL Share
Bill Breakdown:
Strip 1: 200kr
Topup Charge (1 day): 37kr
Strip 2: 43kr
Total:
273kr (including tax)
Next Payment:
12/04/2012
This month’s total: 273kr
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Andrew Wilson and Kajsa Davidsson - Transformator Design
Trusty Ticket - Sharing process
Jake is requesting a ticket from you...
AcceptReject
Simple DetailSL
Share
25kr
1 Zone Travel
Valid for: 60 minutes
ID: 912835991
18 18 17 17 16 15 14 13 12 11 10 9887
36 50 29 25 21 17 15
33 50 9 2 7 5
SL Simple DetailSL Share
Request a ticket from another phone
SL
SimpleDetail
SL
ShareTicket pending from Linda...
25kr1 Zone TravelValid for: 60 minutes
ID: 912835991
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Andrew Wilson and Kajsa Davidsson - Transformator Design
1 day pass
18 18 17 17 16 15 14 13 12 11 10 988 7
30 day pass
90 day pass
365 day pass
36
This month’s total: 115kr
i
i
i
i
i
i
50 29 25 21 17 1533 50 9 2 7 5
7 day pass
3 day pass
29kr1 Zone Travel
Valid for: 60 minutesID: 912835991
i
Simple DetailSL Share
Trusty Ticket - Future Potential
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Andrew Wilson and Kajsa Davidsson - Transformator Design
Thank you!
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Andrew Wilson and Kajsa Davidsson - Transformator Design
Ideas