slatebot power of ideas pitch
DESCRIPTION
A solution to provide reliabel in-store product information at point of sale.TRANSCRIPT
1
Introducing
Next Generation Information System at POS
August 2012 Decision making, Simplified at POS
Team Profile Founding Team
External Contributors
Akshay Pushparaja (Business
Development)
B.E. (Electronics and Telecom.)
3.5yrs of Corporate experience
Sales, recruitment, vendor relation
Arun Pattnaik (Product)
B.A
5yrs of Start-up experience
Ability to build product from scratch
Namdeo Patil
Hardware Architect
25+ yrs of experience
D.V.V Rao
Plastic Manufacturer
Idea implementation
25+ yrs of experience
Experience
Opportunity Brick and mortar stores losing steam
Are Indian retailers headed the same way?
Lack of product information causing deferred buying decision
Salesman : Friend or Foe
Online stores getting smarter Comparisons
Reviews/Ratings
Targeted recommendations
Tablet preloaded with latest information
Complete transparency.
Proprietary NFC technology for information lookup.
Offline experience Online smartness
Demo
Competition & Risks
Invue security
Company Product Mitigation
NFC A
Curation
Multi-lang. Support
Local Info. Inventory Integration
Pros Cons
Recommendation
Video
Rating
Info
Provides security solution to retails stores. Has a solution to include product information. No implementation in India
Happiest Minds Provides IT solutions to retail stores. Main focus is ERP. Software only service.
Startups Loyalty (inCrowd, tagnpin, capillary) | Menu (Bombil, eMenu)
Employee Sourcing companies
Companies providing sales force to leading retail stores.
Microsoft Pixelsense
Surface tablet (40+ inch) for collaboration and information. Expensive solution. Not widely accepted.
Comparison websites
Provide product information online. Dime a dozen sites available with no clear focus on aiding the shopper needs
Is new hardware necessary??
The best technologies, they disappear, they fade into the background and they're relevant when you want to use them, and they get out of the way when you don't. - Jack Dorsey (CEO of Twitter and Square)
Barcode
Keyboard
NFC
Single product lookup
Comparison 10 product lookup
Hurdles
30 secs 50 secs ~6 mins Need tech know-how, dependency on lighting, cumbersome
25 secs 45 secs ~5 mins Bulky, space consumption, inconvenient
2 secs 4 secs 30 secs Expensive, experimental, low adoption
Market Opportunity (India)
% Modern Retail 2012 2015
5%
Avg. IT spending per retailer
10% - 12%
Retail Market Size 450 billion
Souce: RAI Report
$
1.55 Cr.
Purpose of IT spending
Projected Retail IT Spend (2017)
13,668 Cr.
Cost Control | Operations | Business Opportunity
Roadmap
Jan. 2012
Birth of Slatebot
Feb. – Jun. 2012
• Planning • Hardware
development • App development
Jul. – Aug. 2012
• Prototype completion • Case design • Pitch to clients • Bagged first client
End of 2012
• Rollout 200 units • Optimize hardware
2013
• Rollout 1000 units • New features • New product launch
Monetization
Device Sales
Service Charge covers
Analytics
I. Proprietary hardware needed for the unique shopping experience
II. Hardware sold separately
III. Unique hardware is sold at premium
I. Product content
II. Support for different product types
III. Manage advertising content
IV. App updates
I. Usage data
II. Advertising campaign data
Sales and Marketing
Potential Customers
Target clients by:
1. One-on-one sales call
2. Demo solution at technology events
3. Promotion in technology blogs
User Acquisition
Excite users by:
1. Training on the floor sales team
2. Incentive for product lookup
3. Merge offline/online experience
Projected Revenues
Investment Required
Cash Deployment summary (approximate):
I. Hardware and Product Development: Rs. 35,00,000
II. Manpower: Rs. 15,00,000
III. Infrastructure: Rs. 10,00,000
IV. Misc. expenses: Rs. 6,00,000
Contact:
Website: www.slatebot.com