iUEM

Competitive Advantage with

Mobile Application

for European Motorcycle Union

Summary

• Introduction

• Smartphones and mobile applications

• Why invest on mobile?

• Needs for bikers

• iUEM features

• iUEM services hierarchy

• iUEM wireframes

• Advantages

• Future implementations

• iUEM costs and deadlines

• Conclusions

Introduction

• Who better than a Tuscany biker knows the best places and tours in his region? Why he shouldn’t share his knowledge with deutsche bikers and viceversa?

• UEM has got little visibility despite the huge number of activities across all Europe

• UEM with this application and professional management of hotels relationships will take a competitive advantage over similar organizations

Smartphones and mobile applications

• Advanced computing ability

• Innovative features:

– Connectivity (3G, UMTS, HSDPA, WiFi)

– Accelerometer

– Gyroscope

– High resolution cameras

• Services available (applications):

– Navigator

– Web-surfing

– Photo / Video

– Social

– Augmented reality

– QRCode

Why invest on mobile? [1/2]

• To offer innovative products

• To reach customers

• Visibility

• Technology at the least expensive cost

• Services integration

• Passive advertising

Above all: Diffusion of smartphones

Why invest on mobile? [2/2]

SOURCE: OFCOM REPORT 2010

Needs for bikers

• Find nearby useful places:

– Hotels

– Restaurants

– Camping sites

– Repair shops

• Nearby list of events

• News

• Social networking with other enthusiasts:

– Tweets

– Check in

– Messages

– Photos

iUEM features

• Google Maps:

– Geo Location

– Find nearby places

– Navigator

• News from UEM (RSS)

• Social:

– Twitter

– Facebook

– Foursquare

iUEM services hierarchy

iUEM

NEWS

SOCIAL

EVENTS

PLACES

NEWS LIST NEWS DETAIL

FRIENDS LISTCHECK - IN

FRIEND DETAIL

EVENTS LIST EVENT DETAIL

RESTAURANT

CAMPING

REPAIR SHOP

HOTEL

MAP

iUEM wireframe [1/5]

Main Menu

iUEM wireframe [2/5]

News List News Detail

iUEM wireframe [3/5]

SOCIAL MAIN MENU SHARE YOUR CONTENTS FRIEND STATUS DETAIL

Places selection Map related to user position

iUEM wireframe [4/5]

Events List Event Detail

iUEM wireframe [5/5]

Advantages

• Passive advertising

• New services for customers

• Visibility

• Viral marketing

• Easy integration with existing services

• Easier information retrieval for bikers:

– Simple and automatic use of the navigator for POI (Points Of Interest)

Future implementations

• QRCode – UEM advertising

• Licences – (QRCode – Subscription – etc…)

• Bikers race (http://www.konkuri.com)

• Cheaper Assurances / Services for UEM subscribers

• Social network for bikers

• Global rental services for subscribed UEM clients

Conclusions

• Mobile applications are the future:

– Companies should keep abreast of new technology

• Technology at the least expensive cost

• Multichannel marketing

• Agile services implementation

• Services Integration

iUEM

Mattia Michelangeli ICT Advisor

@ European Motorcycle Union