slides for colc connected 2011 07 29
TRANSCRIPT
Marketing you can measureTM
Coast DigitalPresentation for Colchester Connected – Mobile
TrendsRoss Henderson – Business Development Manager
29th July 2011
Marketing you can measureTM
We are a B2B digital agency,delivering ROI through lead generation.
Full service Digital Agency Results and objective orientated Fit-for-purpose technologies Established in 2002 £2m annual turnover Profit making business 35 full-time staff Our people make the difference B2B specialists
About Coast Digital
Marketing you can measureTM
Digital strategy
Strategy and planning
User experience / usability
Conversion and traffic analysis
Information architecture
Functional specification
Competitor analysis
CRM
Conversion rate optimisation
Design and build
Creative
E-learning
User-centred design
Development
Accessibility
Content management
E-commerce
Mobile development
Flash production
Viral games
Video production
Facebook applications
iPhone applications
Online Marketing
Search engine optimisation
Pay per click
Affiliate marketing
Email marketing
Social media and PR
Media planning and buying
Tracking and analytics
Video and viral seeding
Mobile marketing
Our services
Marketing you can measureTM
By 2013 people will use mobile devices to access web information more than fixed internet• Now is the time to take action
• Huge shift in the way we consume content
• Social Media and Convergence
• 28 days for the iPad to reach 1m sales!
Marketing you can measureTM
Think Mobile, not Mobile WebsiteFive tips...
1. Don’t just copy your current website
2. Keep it simple
3. Recognise its role in the broader business
4. Offer two-way value transaction
5. Learn from user behaviour and responses
Marketing you can measureTM
2011 is the last chance for brands to embrace before it’s too late - IAB
So, what can we do next?
• Competitor research – grab your phone and check them out!
• Interrogate your analytics – how much mobile traffic are you already
receiving
• Research the search market to see trends in keyword volumes from
mobile devices
Marketing you can measureTM
Final thoughtThe ability to create experiences by deeply engaging the user, using natural interfaces and integrating processes and devices, will be what differentiates leading companies and systems from the rest.
Accenture Technology Vision 2011
Marketing you can measureTM
/hendersonross @Ross_Henderson [email protected]
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www.coastdigital.co.uk
www.coastdigital.co.uk/blog
@coastdigital /digitalmarketingagency
Marketing you can measureTM
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