slideshare for gov usage (talk at new media series0
Post on 19-Sep-2014
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Rashmi Sinha,CEO & CofounderSlideShare
Why share on SlideShareWhy share on SlideShare
Most thinking & Most thinking & ideas in modern ideas in modern world shared as world shared as documents. documents.
……documents have served not documents have served not simply to write, but also to simply to write, but also to underwrite social interactions; underwrite social interactions; not simply to communicate, not simply to communicate, but also to coordinate social but also to coordinate social practices…practices…
•John Seely Brown & Paul Duguid•Social life of documents
SlideShareSlideShareCommunity for sharing presentations and documents
Benefits of Benefits of sharing on sharing on SlideShareSlideShare
•Come up in Search•Social sharing (part of web conversation)
Who is on SlideShareWho is on SlideShare
What What people share people share on SlideShareon SlideShare
• Teachers share lesson plans• Speakers share conference slides
• Ministers share sermons• Travelers share photo albums
• Companies share archived webinars
StrongStrong communitycommunity
•Self policing•High quality of interactions•Almost no copyright problems
How people interact with How people interact with documents on SlideSharedocuments on SlideShare
•Favorite•Comment•Download•Embed•Post to social networks•Email
SEO aspectsSEO aspects•Your seo strategy for documents
AccessibilityAccessibility•Only site to show full plain text for ALL content
SlideShare Gov Pack: SlideShare Gov Pack: Specially for Gov / Public AgenciesSpecially for Gov / Public Agencies
•Special TOS•No branding – on site & widgets•No ads•Gov Copyright•Customized look & feel•Customized categories
Whitehouse on SlideShare: Case StudyWhitehouse on SlideShare: Case Study
Apps on Apps on LinkedIN, & LinkedIN, & FacebookFacebook
Post to Twitter Post to Twitter & other & other networksnetworks
How to useHow to use•Pace yourself•Expose text (miss search benefits with scanned documents)•Tag with keywords•Start viral threads: Post to Twitter, Facebook•Encourage reuse
How to How to measure measure successsuccess
•Views – on site, on embeds•Engagement metrics: Favorites, Comments, Downloads, Shares
Other Features: Other Features: Collect LeadsCollect Leads
•Beta feature
MashupsMashups with with
audio,videoaudio,videoEmbed YouTube video
Synchronize audio
Sharing Sharing privatelyprivately
•Send to friend privately•Private on SlideShare, embedded on your site
Find me at www.slideshare.net/rashmihttp://twitter.com/[email protected]