slideshare research

23
for KT

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Post on 09-May-2015

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Page 1: SlideShare Research

for KT

Page 2: SlideShare Research

“SlideShare is the world’s largest

community for sharing presentation”Upload presentations, infographics, whitepapers, case studies, datasheets, eBooks videos

Page 3: SlideShare Research

60 million monthly visitors

Over 130 million page views

Among the most visited 200 websites in the world

World’s top 10 tools for education and e-learning

Page 4: SlideShare Research

Supports documents, PDFs, videos…Create webinars, recorded lectures,

and musical slideshows

access the presentations

on smart devices w/o flash!

Page 5: SlideShare Research

May share publicly or privately w/ colleagues or clients

People can and give feedback

on the presentations

A user can even download or mark a presentation as a ‘favorite’ to be

stored in a personal database

Page 6: SlideShare Research

Things YOU can do on SlideShare:

LeadShare is used to generate business leads with your presentation,

documents, PDFs, videos…

Zipcast to exchange information: slides + video + audio + chat

SlideSharePRO accesses premium features in SlideShare

Page 7: SlideShare Research

SlideShare PROallows you to access branded

channels, analytics, ad-free pages, etc.

Channels help delegate the accounts for branding, communication engagement

through social media, and generate sales leads

Page 8: SlideShare Research

KT can use SlideShare’s ANALYTICS to understand who is viewing their material and what they are most interested in seeing

Page 9: SlideShare Research

millions of people/organizations have already started using SlideShare

Page 10: SlideShare Research

Including…

United Nations

Page 11: SlideShare Research

Ethos3,

IS A COMPANY THAT HELPS BRANDS build presentations and uses SlideShare

to share their tips on building better presentations

Page 12: SlideShare Research

Holland-Mark was featured on the SlideShare homepage

Users can pay to be featured to increase awareness of what their brand is and why consumers should be interested in them

Page 13: SlideShare Research

Oracle

The comment/share asset on SlideShare allows Oracle to drive traffic to their website

Oracle was featured in the ‘Technology’ topic section—allowing them to increase the relevance of

audience that are able to reach

Page 14: SlideShare Research

IBM uses SlideShare as a database for its Forward Thinkers

Those affiliated with IMB can share their thoughts, research presentations, docs, and videos of inspiration

IBM’s “Thought Leaders” post their input while still promoting

the overall brandDifferent departments can share content that specialize

toward their given audience

Page 15: SlideShare Research

Visitors can discover the KT brand through its people and engage with the company in a

different and more personal way

Members of the KT team can see the number of presentation views and

recognize all the people outside the company who care about their

outlooks

Page 16: SlideShare Research

Real-time Marketing and PR

used SlideShare to promote their book

KT can promote their productsand step away from a stale page of info and specs

Gives the promotion more of a commercial feel

Page 17: SlideShare Research

Noticed a higher audience pick-up rate on SlideShare for videos

some cases were significantly more

than those on YouTube

Page 18: SlideShare Research

Social Media aspects

Presentations can be shared on Twitter, Facebook, LinkedIn…

Companies can share ideas, conduct research, connect with others and

generate leads for their businesses

Allows users to embed YouTube videos into the presentations

People can communicate

DIRECTLY with the KT brand

Page 19: SlideShare Research

SlideShare can provide a very visual and somewhat tangible approach to

the flow of information

People are free to click through at their own pace

“consumer driving the vehicle”

Page 20: SlideShare Research

KT is such a versatile company that reaches out to a variety

of different audiences

Page 21: SlideShare Research

ideas inspiration

promotions

research

journey

And its roots

SlideShare can be a database to organize KT’s:

Page 22: SlideShare Research

SlideShare for KT, bringing in a new

level of engagement

Page 23: SlideShare Research

FUN FACT!

The CEO, Rashmi Sinha is female!!!