slideshare research
TRANSCRIPT
for KT
“SlideShare is the world’s largest
community for sharing presentation”Upload presentations, infographics, whitepapers, case studies, datasheets, eBooks videos
60 million monthly visitors
Over 130 million page views
Among the most visited 200 websites in the world
World’s top 10 tools for education and e-learning
Supports documents, PDFs, videos…Create webinars, recorded lectures,
and musical slideshows
access the presentations
on smart devices w/o flash!
May share publicly or privately w/ colleagues or clients
People can and give feedback
on the presentations
A user can even download or mark a presentation as a ‘favorite’ to be
stored in a personal database
Things YOU can do on SlideShare:
LeadShare is used to generate business leads with your presentation,
documents, PDFs, videos…
Zipcast to exchange information: slides + video + audio + chat
SlideSharePRO accesses premium features in SlideShare
SlideShare PROallows you to access branded
channels, analytics, ad-free pages, etc.
Channels help delegate the accounts for branding, communication engagement
through social media, and generate sales leads
KT can use SlideShare’s ANALYTICS to understand who is viewing their material and what they are most interested in seeing
millions of people/organizations have already started using SlideShare
Including…
United Nations
Ethos3,
IS A COMPANY THAT HELPS BRANDS build presentations and uses SlideShare
to share their tips on building better presentations
Holland-Mark was featured on the SlideShare homepage
Users can pay to be featured to increase awareness of what their brand is and why consumers should be interested in them
Oracle
The comment/share asset on SlideShare allows Oracle to drive traffic to their website
Oracle was featured in the ‘Technology’ topic section—allowing them to increase the relevance of
audience that are able to reach
IBM uses SlideShare as a database for its Forward Thinkers
Those affiliated with IMB can share their thoughts, research presentations, docs, and videos of inspiration
IBM’s “Thought Leaders” post their input while still promoting
the overall brandDifferent departments can share content that specialize
toward their given audience
Visitors can discover the KT brand through its people and engage with the company in a
different and more personal way
Members of the KT team can see the number of presentation views and
recognize all the people outside the company who care about their
outlooks
Real-time Marketing and PR
used SlideShare to promote their book
KT can promote their productsand step away from a stale page of info and specs
Gives the promotion more of a commercial feel
Noticed a higher audience pick-up rate on SlideShare for videos
some cases were significantly more
than those on YouTube
Social Media aspects
Presentations can be shared on Twitter, Facebook, LinkedIn…
Companies can share ideas, conduct research, connect with others and
generate leads for their businesses
Allows users to embed YouTube videos into the presentations
People can communicate
DIRECTLY with the KT brand
SlideShare can provide a very visual and somewhat tangible approach to
the flow of information
People are free to click through at their own pace
“consumer driving the vehicle”
KT is such a versatile company that reaches out to a variety
of different audiences
ideas inspiration
promotions
research
journey
And its roots
SlideShare can be a database to organize KT’s:
SlideShare for KT, bringing in a new
level of engagement
FUN FACT!
The CEO, Rashmi Sinha is female!!!