slides_leanux for startup
TRANSCRIPT
APPLYING LEAN UXCreating beautiful user experience for your startup
WHAT IS LEAN UX?
WHY LEAN UX?
LEAN UX BEST PRACTICELet’s talk about success stories
THE PROCESS
! DEFINEIdentify problemCreating problem spaceConduct research
" DESIGNSketch out ideasCreate prototypes
# VALIDATETesting early and oftenAnalyze the results
$ ITERATEYou cannot get it right on the first time, no one can
HOW?
You cannot do everything
Pitch your idea in ONE sentence
And sentence like “we are here to change the world” doesn’t count
BREAK INTO MVPS
Minimal Viable Product
You cannot satisfy everyone
Be specific1
airbnb
snapchat
You don’t need a lot of data to make personas and to understand your users
Reach your first user2
Provide a design solution
Brainstorm
Design critiques: use other products’ reviews to avoid making the same mistakes
Start from scratch
It’s more than visual design
Don’t innovate on standard interactions
Standard iOS elements
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Geoff Teehan YesterdayiOS8We’re all jammed up but we can focus ongetting this done and public in 3 days.
Nelson Leung YesterdayPSDizzlesAll done. Moving onto Maps for the 6. Take a look and let me know what you think. Thanks!
Matt Hodgins MondayLunch!We got a lunch train going to Brazen Head. Youin?
Eric Portelance Monday
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Test early and often
Let’s do a 5 seconds test together
•What is the name of the site?•What is the purpose of the site?•What else can you remember?
Now tell me
Usability hub offers an easy way to conduct 5 seconds test.
Guerilla Testing
EXAMPLE 2
Paper Prototype
Paper Prototype
Communicating with the team
loop everyone in
Redline your design
Hiring your first UX designer
• High interest level• Communication is key• You need more than just a visual designer
More readings
Lean UX
UX is to solve the problems that people have, not problems that products have