slingshot design your ride campaign summary
TRANSCRIPT
July 15, 2009
Slingshot Design Your RideCampaign Summary
Company Confidential
Design Your Ride Campaign OverviewSocial media campaign featured across Wakesites.com
and ProductPulse on Facebook; consumers submitted designs, voted on their favorites and shared their interest with friends
• Contest conducted over ten weeks, February 19th through May 9th, 2009. Additionally, products will remain on ProductPulse indefinitely
• Contest was promoted on Wakesites (to reach designers and participants) and on ProductPulse and other Friend2Friend applications to reach participants on Facebook
• Participants were allowed to design, vote and comment
• Impressions were generated using a combination of social network and ProductPulse features2
Company Confidential
The Numbers
* Following the promotion, ProductPulse users will continue to display their recommendations, in 30 days following the campaign this is expected to be an additional 3.5M+ impressions
10 Week Total
Next 30 Days*
Participants 33,048 n/a
Designs Submitted 131 n/a
User Comments 567 150
Impressions 9.8M 3.5M+
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Company Confidential
Promotion Demographics
• Campaign drew significantly more females than our standard demographic (60% Female)
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• Age shifted lower than PP norm, reaching more school/college age consumers (potentially due to timing and product line)
66% Female
66% Male
Company Confidential
Participation—Submitting Designs
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Company Confidential
Participation—Voting on WakeSites
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Company Confidential
Participation—Voting on Facebook
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Commenting
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Company Confidential
Almost 600 Comments on Designs
TagCloud shows the frequency of words consumers used to describe the designs
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Impressions
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Company Confidential
9.8M Impressions in 60 Days
My Stuff
Display Ads Promoting Contest
Voting Displays
Feeds, Notifications, Invites
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Summary
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Company Confidential
Summary
• Wakesites.com and ProductPulse activated Slingshot Wake Boards among friends online at Facebook and will deliver over 13 million social impressions within 100 days− Synchronization and leverage across several sites
(Wakesites.com, PP application and Facebook)
• Participants had the opportunity to design, vote and comment on Slingshot boards− Over 130 board designs were submitted − 33,000 users voted on designs…and by voting those users put
Slingshot in front of their friends on the Facebook Feed
• Review and Synthesis of users’ comments revealed highly favorable feelings toward the designs and Slingshot’s products
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