slot 3: understanding the halal need for islamic tourism - dimension of islamic tourism- issues and...

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Islamic Tourism Seminar “Understanding the Halal Need for Islamic Tourism” Dimension of Islamic Tourism: Issues & Recommendation By: SDr. Noor Fiteri bin Abdullah School of Tourism, Hospitality and Environmental Management, Universiti Utara Malaysia

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Sempena Islamic Tourism Seminar 2012 Politeknik Tuanku Syed Sirajuddin 3-4 October 2012 Anjuran Diploma in Tourism Management

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Page 1: Slot 3: Understanding the halal need for Islamic Tourism - Dimension of Islamic Tourism- Issues and Recommendation

Islamic Tourism Seminar“Understanding the Halal Need for Islamic Tourism”

Dimension of Islamic Tourism: Issues & Recommendation

By:SDr. Noor Fiteri bin AbdullahSchool of Tourism, Hospitality and Environmental Management, Universiti Utara Malaysia

Page 2: Slot 3: Understanding the halal need for Islamic Tourism - Dimension of Islamic Tourism- Issues and Recommendation

Presentation Outline

Dimension

Issues

Recommendation

Overview

Page 3: Slot 3: Understanding the halal need for Islamic Tourism - Dimension of Islamic Tourism- Issues and Recommendation

Muis Secara Ringkas

Mjls gama Islam Singaura

Travel / Tourism

Necessity or Trend ?

Profit making or charity ?

Force or voluntary ?

Page 4: Slot 3: Understanding the halal need for Islamic Tourism - Dimension of Islamic Tourism- Issues and Recommendation
Page 5: Slot 3: Understanding the halal need for Islamic Tourism - Dimension of Islamic Tourism- Issues and Recommendation
Page 6: Slot 3: Understanding the halal need for Islamic Tourism - Dimension of Islamic Tourism- Issues and Recommendation

Travel ? Difference ?

Page 7: Slot 3: Understanding the halal need for Islamic Tourism - Dimension of Islamic Tourism- Issues and Recommendation

Muis Secara Ringkas

Mjls gama Islam Singaura

Introduction

• travel becoming a way of life for many people• Muslim travelers a part of that• special need – conform Islamic principles & shariah

compliant• concepts can be all forms of tourism except those that

go against Islamic teaching• obligation covers all parties involved – the whole

process of traveling• beginning - during – end of the trip

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Reason for travel

• many reasons – compare - pre and post• status of Islamic Tourism• ambiguities ?• previous definition of Islamic Tourism

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Page 10: Slot 3: Understanding the halal need for Islamic Tourism - Dimension of Islamic Tourism- Issues and Recommendation

Muis Secara Ringkas

Mjls gama Islam Singaura

Essence of Definition

ActivityValues

Operator

Destination

Reason

Products / services

Tourist

Page 11: Slot 3: Understanding the halal need for Islamic Tourism - Dimension of Islamic Tourism- Issues and Recommendation

Muis Secara Ringkas

Mjls gama Islam Singaura

Dimension of Islamic Tourism

Page 12: Slot 3: Understanding the halal need for Islamic Tourism - Dimension of Islamic Tourism- Issues and Recommendation

Destination

- Unique of community, culture- Islamic heritage- religious site- Islamic architecture

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Lodging

- lodging/ accommodation – essential needs- shariah compliant- value added attributes- important thing comfortable yet affordable price

Page 14: Slot 3: Understanding the halal need for Islamic Tourism - Dimension of Islamic Tourism- Issues and Recommendation

Islamic Hospitality

- According to Islamic teaching guests who visit should be comfortable

- Islamic courtesy- concept of Bedouin Hospitality - host should consider spiritual, emotional, intellectual and

physical Spiritual – worship during travel ( halal food, easy to pray )Emotional – welcoming, courteous, trustworthy, friendly etc Intellectual – knowledgeable, educational, informativePhysical – hygiene, cleanliness, safety, ambience

Page 15: Slot 3: Understanding the halal need for Islamic Tourism - Dimension of Islamic Tourism- Issues and Recommendation

Halal and Thoyibba Food

- most important part concern by Muslim- halal food from farm to the table- misunderstanding and conflict among Muslim and Non

Muslim- certification and approval-

Page 16: Slot 3: Understanding the halal need for Islamic Tourism - Dimension of Islamic Tourism- Issues and Recommendation

Activities

- various type of activities- consider permissible as long as conform to syarak- part of worships- urge from Al Quran – Siyahah, Rihlah, Ziyarah,

Perfom Haj and Umrah- muamalah – VFR, business transaction, medical,

sport, leisure

Page 17: Slot 3: Understanding the halal need for Islamic Tourism - Dimension of Islamic Tourism- Issues and Recommendation

Issue: Ambiguities of terms used

Muslim Friendly Travel

Islamic TourismHalal Travel

Islamic Hospitality

Halal Tourism

Muslim Tourism

Page 18: Slot 3: Understanding the halal need for Islamic Tourism - Dimension of Islamic Tourism- Issues and Recommendation

Issue: Products offer

Shariah Compliant• Destination/ tourist attraction• Lodging – Muslim friendly - shariah compliant• Manpower expertise - certification• Merchandising – souvenirs• Values – hygiene / cleanliness• Food – halal/ serve no pork / MOML• Activity – conform with shara’• Environment friendliness / friendliness to physically challenged • Facilities – Recreation• Information

Page 19: Slot 3: Understanding the halal need for Islamic Tourism - Dimension of Islamic Tourism- Issues and Recommendation

Issue: Misunderstanding - inter religion

Acceptance • Activity/customs/ local culture among Muslim and Non

Muslim

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Recommendation

• Standardization – come out with solid term used widely • Synergy – Islamic authority/ government agencies/ service

providers/ operators• Changing the perception – promoting good health or unique

experience• Education - informative• Further research

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Effort in Promoting Islamic Tourism

• Islamic package offers• Islamic informative website• Government and Agencies• Mosques• Non – Government

Organizations

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Aligning the facilities and services to cater to this growing consumer segment

Halal food services Salaath (Prayer) facilitiesNeed to have

Good to have

Nice to have(Family Friendliness)

A community Need

Wudu friendly washrooms Ramadhan (fasting) services & facilities

Recreation facilities and services No non-Halal activities

Environment Friendliness Friendliness to physically challenged

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Cresentrating Hotels categorization

These Hotels are considered "helpful" to the Muslim Travellers. They will be able to provide information regarding Salaath times, Qiblah direction and nearby Halal food facilities.

Hotels which are rated 4 to 5 go beyond being "helpful" and accomodate certain specific requirements of the Halal conscious travellers.They will generally have Qiblah direction marked in the rooms and some level of Halal food facilities in the Hotel.

Hotels with a rating of 6 to 7 generally take into account most of the needs of a Halal conscious traveller in their services and facilities. In general they will be serving only Halal Food and Beverages apart from having other family friendly facilities.

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Yayasan Wakaf Malaysia

Pembangunan Projek Kecil Berimpak Besar

di kawasan masjid terpilih

Bazar Rakyat-Ruang niaga pelbagai jenis

perniagaanWakaf Mart

-Kedai Runcit Halal

Mulai tahun 2010, Kerajaan Persekutuan

telah menyalurkan peruntukan sebanyak

RM30 juta

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Bazar Wakaf Rakyat Masjid Al-Raudhah, Tanjung Karang,

Selangor

Bazar Wakaf Rakyat Masjid Jamek Pekan Kajang, Selangor

Wakaf Mart Masjid Kariah Panchor Jaya, Seremban

Bazar Wakaf Rakyat Masjid Amir Fawwaz, Perlis

BAZAR RAKYAT DAN WAKAF MART

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HOTEL WAKAF MAIM, TANJUNG KLING, MELAKA

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HOTEL WAKAF TAIPING, PERAK

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HOTEL WAKAF & BAITUL HILAL, PORT DICKSON

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PEMBINAAN HOTEL WAKAF KUALA TERENGGANU, TERENGGANU

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MASJID AL GHUFRAN

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MASJID WILAYAH