slow is beautiful mdh modedesign 1011 w2012
DESCRIPTION
Forum for the Future, Fashion FuturesTRANSCRIPT
Amalie von Schubert, Deborah Wohlleben,
Natalie Quadt, Amelie Lefeber
21th December 2012
Dozentin Ellen Pabst von Ohain
Modul 1.5. Fachsprache
MD.H Mediadesign Hochschule München
Cotton: 40-80cents 90 cents
cotton
http://www.indexmundi.com/commodities/?commodity=cotton&months=180
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Coarse Wool: $7 $12
coarse wool
http://www.indexmundi.com/commodities/?commodity=coarse-wool&months=180
3
Fine Wool: $8 $13
fine wool
http://www.indexmundi.com/commodities/?commodity=fine-wool&months=180
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20 000 liters of water per Kilogram
synthetic chemical pesticides
http://cdn.humansinvent.com.s3.amazonaws.com/wp-content/uploads/2011/08/MCotton1.jpg
http://3.bp.blogspot.com/-4-OxCuOU-0c/UDL4TcddKtI/AAAAAAAAAAA/iY4Hg9JUZas/s200/fertilizer.gif 5
Natural water supply
93% of water of dying process reused
Natural fertilizers
Protects groundwater quality
http://love.palmsdevelopment.com/images/widescreen/photo_cottonField.jpg
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Grows very fast – one foot a day
Little water
Regenerative
No fertilizers
Odor resistant
http://3.bp.blogspot.com/-6qn1fAuIyuc/T-9gWVBkFfI/AAAAAAAAAKk/wEd22bV5HjI/s1600/5742591_orig.jpg http://image.made-in-china.com/2f0j00AeOayzTShfrG/Bamboo-Fiber.jpg
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Old plastic bottles + energy
Recycled
Produced into a new garment
Recycled
Cradle to Cradle
http://news.textiles.org.tw/tts2008/SUPER/images/140648071.jpg
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http://www.baoobaoo.com/en/environment 9
undemanding plant
produced in Germany
extremely durable and long lasting
absorbs moisture
http://www.pflanzenkultur.de/pics/250_nessel_nah.jpg http://photos.tradeholding.com/attach/hash91/100955/natural_hand_spun_nettle_thr
eads.jpg 10
Hemp
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http://www.taz.de/uploads/images/684x342/21211133_hanf_dpa_1301.jpg
http://upload.wikimedia.org/wikipedi
a/commons/thumb/2/2d/Hanfsteng
el.jpg/220px-Hanfstengel.jpg
grows without chemical weed destruction
and pesticides
absorbs 30% moisture
dries very quickly and rots very slowly
fabric: 30 % milk, 67% viscose, 3 %
spandex
one dress = 3 liters of milk
uses only low quality milk
http://www.mdr.de/einfach-genial/milchfaser108_v-standardBig_zc-
3ad1f7a1.jpg?version=43693
http://www.mdr.de/einfach-genial/milchfaser104_v-standardBig_zc-
3ad1f7a1.jpg?version=14894
http://www.mdr.de/einfach-genial/milchfaser104_v-standardBig_zc-
3ad1f7a1.jpg?version=14894 12
more minerals and vitamins than any other
natural products
1 kilogram of dried seaweed = 100.000 liter
of sea water
algae is cut in a sustainable manner
http://www.smartfiber.de/deutsch/images/ecoenvogue_seacell_10_2012.pdf
http://www.smartfiber.de/deutsch/images/ecoenvogue_seacell_10_2012.pdf
http://www.smartfiber.de/deutsch/images/ecoenvogue_seacell_10_2012.pdf
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QR codes or integrated RFID chips
Bracelets/Chips: medical devices
heart rate monitors
hearing aids
blood glucose meters
http://beqrious.com/wp-
content/uploads/2012/01/qr-code-fashion.jpg
http://api.ning.com/files/44eY8UdC3G3wDzYzK
RQ*9plgmzJXryy1IeW2xVAdW2IWAudoj10fso9
3cO83joOSQJzqsSxR0KZ83gur0Q*1YfwYBTw
AGIMG/NikeFuelband.jpg?width=750
http://api.ning.com/files/V3Xj7mk7FR8qBxpHzZMIcvSZGghz13Tkc4yxiy
rSU2Ul*qfBs16XlijTXuRAMHMlJu0yMS6yoQzcFqYwa-
XkpTBoaK7UCXD4/lights_animation_tweened_2.gif 14
http://www.salinasforw.com/images/freight_forward
_train_1.jpg
Transport by train
http://www.internationaltransportforum.org/jtrc/environment/CO2/World.pdf
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Low CO2 emission:
ships using modern sailing
http://www.pressebox.de/attachments/details/92100 http://www.internationaltransportforum.org/jtrc/environment/CO2/
World.pdf 16
Less stress for the yarn
Fabric is softer and more durable
Longer lifetime of garments
http://www.wunderweib.de/media/redaktionell/wunderweib/wohnendeko/dekogastlic
hkeit_2/themenanlsse/folklore/folkloremuster_09_2009/Gemusterte-kleidung-an-
Waescheleine-600-800.jpg
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On the spot washing
Repair
Donate
Air out clothes
http://noh.easterseals.com/images/content/pagebuilder/1035667.jpg http://4.bp.blogspot.com/_hwX9imRHkJY/TNQhQ_i3ihI/AAAAAAAAAQo/hB1fFCb
0ACA/s1600/washing%2Bclothes.jpg
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Choosing the best fabric for the longest durability
water& energy savings are effectuated by reusing & remanufacturing
manufacturer scores high savings
virgin materials are replaced by remanufactured clothes
takes more time but pays off referring to costs
saves costs & energy up to 70%
Holds financial benefits for purchasers,
manufacturer & wider economy
http://www.productdesignenvironment.info/concepts2.htm
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Should be informed about:
Latest trends
Latest developments in technology
Permanently changing lifestyle of the people
Main things are not the profit
Important aspects:
Economical sustainability
Ecology
Environmental protection
Conserving natural resources (water, plant, oil)
20 http://newsage.de/wp-content/uploads_newsage_888/milch.jpg
Selling sustainable products:
Durable
High quality
Provide a certain comfort
Production is adapted to the environment
Connection between fashion and technology
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www.faces.ch/quotes
Target group
Forward looking
Environmentally thoughtful
Age: 20-45 years
Great importance on ecological materials
fair production
Open to new developments
Accept corresponding price
Want to be informed of any step that the cloths is living trough
Designs are in the background
Emphasis placed on:
Sustainability
Resource conservation
quality
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waisted trench coat
closed by a double-breasted suit
3 Ornamental and 3 normal buttons
2 princess-seams
2 Frankfurter pockets
2-piece lapel and a shoulder yoke
made out of nettles
very durable and long lasting
sophisticated satin
slightly feminine elegance
very wide cut
shirred at the waist
consists of milk fiber
gives a beautiful silky case
cares for the skin
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tight-fitting breeches
narrow collar
2 diagonal pockets
made of seaweed fibers
specifically produced for Allergy
very comfortable on the skin
very good for the skin, because of
the minerals contained in the seaweed fiber
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wide, long blazer
sharp lapel
3 patch pockets
the hem is rounded
2-seam sleeves
made of hemp
extremely durable
has a very high resistance
must be washed less
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loose jumpsuit
is curled at the waist
Strapless
2 pockets
made of milk fiber
cares for the skin
silken case
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the dress is tight to the body
has a hood
the cape is cut wide
falls gently over the dress
you can feel completely abolished
made from the seaweed fiber
provides the wearer a very blissful comfort
the cape is very good for down recycling
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