sm600 presentation
DESCRIPTION
Presentation of Two Case Studies of Using selfies on social media.TRANSCRIPT
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Selfies — Hide and Seek #SelfiesSM6
COM 600 Social Media
@ericantonia @junekkim
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Definition“A photograph that one has
taken of oneself, typically one
taken with a smartphone or
webcam and upload to social
media website” (Oxford
Dictionary, 2013)
#SelfiesSM6
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Current Issues
Phenomenon (recent issues)
1.11 billion users, 350m pictures post
per day.
200m users, 100M pic tagged selfies
26m users(U.S), 350m pictures
#SelfiesSM6
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Trend
After Sex Selfies
Teenagers’ selfies with homeless people
Current Issues#SelfiesSM6
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#SelfiesSM6
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Case — Dunkin’s Donuts#SelfiesSM6
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Theory
Social Presence
The sense of being with others
the feel in that one has some level of access or insight into the other’s intentional, cognitive, or affective states.
Assumption: Social media users feel more social presence with selfies than just texts
#SelfiesSM6
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Social media + Selfies ——> social presence.
Seeing and Feeling others as fans of same brands want to be more involved in the event.
When Selfies Meet Brands #SelfiesSM6
Selfies Presence of Fans Feel being as DD’s Fans
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@savvybostonian
Social Media Strategist
Social Media Manager at Dunkin' Brands
Jessica Gioglio#SelfiesSM6
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Jessica Gioglio
“Dunkin’s Donuts featured fans showcasing their love for the DD brand.”
“A great way for the company to celebrate its passionate customers.”
the fan-of-the-week images are also on the company’s digital billboard in Times Square.
“If there’s a strong following and a passion for our brand on that channel, it’s like a party happening without us”
Case — Dunkin’s Donuts#SelfiesSM6
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Nomakeup Selfies Campaign
#SelfiesSM6#nomakeupselfie
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!
For Cancer Research UK
Started from an individual
2M EURO in 48 hours
Raising over $13M in 6 days
826,000 Likes on FB and 140,000 followers on Twitter
Nomakeup Selfies Campaign
#SelfiesSM6
#nomakeupselfie
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TheorySocial desirability
The tendency of people to answer questions in a manner that will be viewed favorably by others.
Social Learning
a perspective that states that people ran within a social context. It is facilitated through concepts such as modeling and observational learning.
Assumption: People are more willing to share what they believe is right.
#SelfiesSM6
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When Selfies Meet Social Media
Individuals have desire to make good impression on social media.
Commitments encourage users to share what they believe is right or good.
#SelfiesSM6
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“Funnily enough we didn't choose the no-make up selfie campaign – it chose us!”
“It seemed to gain a real momentum of its own and move through groups of friends, which is a real testament to the power of social media.”
Cancer Research UK#SelfiesSM6
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@radhikasanghani
Journalist at The Telegraph
Interested in women’s lifestyle and health
Radhika Sanghani#SelfiesSM6
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“like all women-related campaigns, it has inevitably attracted widespread criticism.”
“These women who are standing up and taking bare-faced selfies for charity are doing something worthwhile that not every woman could do.”
“It may seem like a simple act to some, but exposing yourself to people’s judgements is a terrifying thing to do.”
Radhika Sanghani#SelfiesSM6
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Using Selfies is a creative way to both generate and increase engagement with a company or an organization.
Suggestion
If your brand or organization has…
Strong following or passion - Release customers’ passion (Seek)
Somehow not strong - Conceal your identity (Hide)
Conclusion#SelfiesSM6
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Thank You@ericantonia @junekkim
#SelfiesSM6