small business center course schedulesmall business center course schedule spring 2019 ... the...

SMALL BUSINESS CENTER

Course ScheduleSpring 2019

Starting and growing a small business is about combining

your courage and dreams with the right knowledge. The

WCTC Small Business Center helps you acquire that

knowledge through a wide variety of affordable courses,

services, events and more.

WHAT’S NEW?

Digital Marketing Club

The Small Business Center will be hosting the new Digital

Marketing Club. Meetings will be held the first Monday

every month from 6 – 8 p.m. in the Q Building. See page 7

for details.

7894/18Equal Opportunity Affirmative Action Employer/Educator

SMALL BUSINESS CERTIFICATE

Complete courses á la carte or attend the following eight

courses to obtain the Small Business Certificate, $380

scholarship, a FREE chamber membership and access to the

Micro Seed Fund. Attendance at 75% of all class meetings

required to qualify. There are no prerequisites and courses

may be completed in any order. We highly recommend that

you begin by attending a FaSTart Workshop.

*145-445 FaSTart Workshop

*145-400 Organize Business Finances

*145-401 Understanding Business Taxes

*145-404 Business Tax Deductions

*145-460 Business Plan Development

*145-463 Small Business Insurance

*145-472 Law for Business Owners

*145-482 Marketing Mastermind

HOW TO APPLY

Once you complete all eight courses, e-mail Russ Roberts

at [email protected] with your name, student ID number,

address and daytime phone number.

SMALL BUSINESS CERTIFICATE SCHOLARSHIP

Certificate recipients are automatically awarded a $380

scholarship which essentially makes their education free! The

scholarship is designed to encourage every entrepreneur to

commit to a well-rounded education by completing the Small

Business Certificate. Scholarships are subject to available

funding and will be mailed with your certificate.

FREE CHAMBER MEMBERSHIP

The Community Chamber Connection gives certificate

recipients the opportunity to experience the benefits of local

chamber of commerce membership at no cost for one year.

Recipients should contact the participating chambers to explore

membership benefits. See final page of flyer for details!

Limit one free membership per certificate. Non-transferable. Restrictions

may apply. Chamber voucher can be redeemed at the participating

chamber of your choice and will be mailed with your certificate.

MICRO SEED FUND

Certificate recipients are also eligible for the Micro Seed Fund

which is an unsecured loan up to $5000, 5-year term, and

1% interest rate payable over the term of the loan.

Call Russ Roberts at 262.695.3468 for details.

For more information, contact us today at 262.695.3468 or visit our website at www.wctc.edu/smallbusiness.

To register for courses, call 262.691.5578 (option 1).

SMALL BUSINESS CENTER Course Schedule | Spring 2019

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SMALL BUSINESS – START-UP BASICS

*145-445 FaSTart Workshop

R. Roberts

Get the step-by-step guidance needed to launch a new

venture in this 4-hour informal workshop. Meet other

entrepreneurs who are trying to get their small business

off the ground and learn the “ropes” from an expert that

can answer: What are the differences between LLC’s and

Corporations? What licenses and permits are needed?

Is a business plan needed? Is financing available? What

other resources are available? Every aspiring entrepreneur

should attend the basic FaSTart Workshop plus the courses

in the Small Business Certificate program.

CRN Starts Ends Days Time Place Cost

21059 01/03 01/03 R 05:30-09:20 pm Q387 $17.92

21060 01/15 01/15 T 05:30-09:20 pm Q387 $17.92

21061 01/31 01/31 R 05:30-09:20 pm Q387 $17.92

21062 02/12 02/12 T 05:30-09:20 pm Q387 $17.92

21063 02/28 02/28 R 05:30-09:20 pm Q387 $17.92

21064 03/12 03/12 T 05:30-09:20 pm Q387 $17.92

21065 03/28 03/28 R 05:30-09:20 pm Q387 $17.92

21066 04/09 04/09 T 05:30-09:20 pm Q387 $17.92

21067 04/25 04/25 R 05:30-09:20 pm Q387 $17.92

21068 05/07 05/07 T 05:30-09:20 pm Q387 $17.92

145-451 How to Start a Food Business

S. Pavich

Have you created an amazing food product or discovered

Grandma’s secret recipe that your friends and family just

rave about? Do you have the passion, desire and motivation

to start your own food business, but have no idea where

to start? In this fast-paced, four-hour workshop, learn

from an experienced food entrepreneur the step-by-step

process of starting a business, including licensing/permitting

requirements, health regulations, logistical/legal issues,

packaging/labeling guidelines, commercial kitchen rental

options and much more. Go from the kitchen table to the

next level!


21069 01/31 01/31 R 05:30-09:20 pm Q365 $17.92

21070 04/11 04/11 R 05:30-09:20 pm Q365 $17.92

REGISTRATION INFORMATION

Beginning November 13 Online: www.wctc.edu

Beginning November 14 In-person: WCTC College Center; room C-119

Phone: 262.691.5578 (option 1)

Make sure Registration has your current contact information.

Campus Closing

Go to www.wctc.edu or call 262.691.5239. Classes are cancelled when the campus is closed due to inclement weather.

Days of the Week Abbreviations

M Monday T Tuesday W Wednesday R Thursday

STAY CONNECTED

To receive course schedules and networking event invitations, please visit our website at www.wctc.edu/smallbusiness or email Russ Roberts at [email protected] with your name and email address.


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103-495 QuickBooks Pro Level 2

V. Dargis

Expand knowledge of the QuickBooks software by learning

advanced features. Learn to setup and manage payroll,

estimates and time tracking, inventory functions, creating

budgets and customizing reports. Students should be

computer literate, comfortable working in a Windows

environment and have basic QuickBooks knowledge. It is

recommended that students attend 103-494 QuickBooks

Pro Level 1 prior to registering for this class. Text required.


21050 02/26 04/02 T 06:30-09:20 pm Q382 $58.18

21051 02/27 04/03 W 01:30-04:20 pm Q382 $58.18

- will not meet Spring Break week, 3/19/19 & 3/20/19.

*145-400 Organize Business Finances

K. Bue

Learn how to set up your business financial system right

from the start. Establish a system of checks and balances

for your business and organize a proper filing system to

keep your business out of trouble. Understand the terms and

procedures of computerized bookkeeping systems as well as

the basics of bookkeeping without being an accountant.


21053 02/11 03/04 M 06:30-09:20 pm Q369 $51.47

*145-401 Understanding Business Taxes

K. Bue

Designed for anyone in a small business or anticipating

starting a small business. Local, state and federal taxes,

including payroll taxes, pertaining to small business will be

discussed. Necessary forms and locations of offices for tax

information will also be provided.


21054 01/17 01/24 R 06:30-09:20 pm Q369 $31.34

SMALL BUSINESS – BUSINESS PLANNING

*145-460 Business Plan Development

D. Hill

A business plan is a comprehensive written document

outlining the operational and financial steps critical to

every start-up or established small business. Like a

roadmap, a well-written plan helps you determine where

you are, where you want to go and how you are going

to get there. This course will provide you with the tools,

techniques and expert guidance you need to write your

own plan, access capital and dramatically increase your

odds of business success.


21071 01/22 02/12 T 06:30-09:20 pm Q380 $51.47

21072 04/02 04/23 T 06:30-09:20 pm Q380 $51.47

SMALL BUSINESS – ACCOUNTING / TAXES

103-494 QuickBooks Pro Level 1

V. Dargis

Explore fundamentals of the QuickBooks software to

manage your business finances. Learn how to setup a

new company, work with lists, process invoices, manage

bank accounts, enter and pay bills, process payments

and track accounts receivable and accounts payable.

Students should be computer literate and comfortable

working in a Windows environment. Upon completion, it is

recommended that students attend 103-495 QuickBooks

Pro Level 2 to explore advanced topics such as managing

payroll, estimates and time tracking, inventory functions,

creating budgets and customizing reports. Text required.


21048 01/15 02/19 T 06:30-09:20 pm Q382 $71.60

21049 01/16 02/20 W 01:30-04:20 pm Q382 $71.60

For more information, contact us today at 262.695.3468 or visit our website at www.wctc.edu/smallbusiness.

To register for courses, call 262.691.5578 (option 1).


4

SMALL BUSINESS – ACCOUNTING / TAXES – CONTINUED

*145-404 Business Tax Deductions

K. Bue

Successful entrepreneurs never miss an opportunity to

capitalize on business tax deductions they are entitled to.

The key to maximizing your net profits is to understand

what is a legal deduction and what is not. Learn how to

capture every legal business deduction available to your

small business entity while avoiding the typical mistakes

that are the downfall of many entrepreneurial ventures... and

gain the confidence you need to stay compliant with these

complex governmental regulations.


21055 01/31 02/07 R 06:30-09:20 pm Q369 $31.34

SMALL BUSINESS – LEGAL / INSURANCE

*145-463 Small Business Insurance

J. Owens

Insurance coverage for a small business is often

misunderstood or overlooked. Protect your business by

making yourself aware of the various types of insurance

needed by your business. These coverages will include

property, casualty, liability and employee.


21073 03/28 03/28 R 06:30-09:20 pm Q369 $17.92

*145-472 Law for Business Owners

J. Klang

Learn about the wide range of important legal issues that

affect small business owners. Topics include business

formation, corporations and LLCs, protecting personal assets,

relations among business partners, negotiating and drafting

contracts, employee relations, government regulations,

negotiating leases, security interests and liens, obtaining and

collecting judgments, protecting intellectual property, buying

and selling businesses and many other critical topics.


21074 02/06 02/27 W 06:30-09:20 pm Q369 $51.47

SMALL BUSINESS – MARKETING / SALES

145-409 Digital Marketing Toolbox

P. McKenna

Keeping up with the latest software, online services and

digital marketing techniques can be a daunting challenge

for even the most tech-savvy small businesses. Gain an

important competitive edge by learning how the right tools

can help strengthen your brand, sell and market your

products/services across multiple platforms, drive qualified

traffic to your website and improve customer satisfaction

from the very first click.


21056 04/18 04/25 R 06:30-09:20 pm Q369 $31.34

145-417 Social Media for Business

P. McKenna

Is marketing through social media right for your business?

In this series of four classes, you’ll develop a social media

strategy to take advantage of social networking websites

such as Facebook, Twitter, LinkedIn, YouTube and others.

With instructive examples from leading companies,

students will also learn a variety of creative techniques

for managing their online reputation and identity in today’s

digital marketplace.


21057 03/26 04/16 T 06:30-09:20 pm Q369 $51.47

145-418 E-mail Marketing

P. McKenna

It’s no accident that e-mail marketing consistently ranks

as the single most effective marketing strategy for growing

a small business. Discover how e-mail marketing can

help you generate leads, nurture relationships, acquire

new customers and strengthen customer loyalty…all with

a few clicks of the mouse! Using third-party tools and

professionally designed templates, you can easily create

targeted e-mail campaigns that yield higher open/click-thru

rates, increase traffic to your website/social media platforms

and maximize the all-important bottom line.


21058 02/14 02/21 R 06:30-09:20 pm Q369 $31.34


5

SMALL BUSINESS – MARKETING / SALES – CONTINUED

*145-482 Marketing Mastermind

R. Noordyk

As a serious micro entrepreneur, you know success hinges on

your ability to develop simple marketing/sales strategies that

are easy to implement, immediately effective and designed to

help you get clients NOW! Learn how to identify your niche

market, attract clients to your business, charge what you are

worth, create a website that sells, make compelling offers,

craft your sales story, leverage product/service packaging,

create a talk that sells, get speaking gigs, build a rock star

team and much more. Take action now and commit to

mastering the art and science of simple marketing to take

your micro business from start-up to explosive growth!


21075 03/06 05/01 W 05:30-09:20 pm Q365 $125.28

- will not meet Spring Break week, 3/19/19 & 3/20/19.

145-488 The Power of Public Speaking

R. Noordyk

Public speaking is a critical skill that every small business

owner can – and should – master. As the face and voice

for your business, it’s important to communicate clearly

and confidently while positioning yourself as the subject

matter expert. Public speaking may come naturally for

some people, but for many, it’s a source of anxiety and fear.

Join us in this fast-paced, safe and judgment-free learning

environment to hone your public speaking skills, overcome

your fears and learn the quick, easy tips for delivering

memorable presentations that lead to marketing success.


21077 03/07 03/14 R 06:30-09:20 pm Q369 $31.34

145-487 Small Business Website Design

P. McKenna

This is the perfect course for entrepreneurs with no formal

website design experience. While you will NOT be creating

your actual website in class, you will learn how to use

WordPress, a powerful free content management software

that allows you to design your website with point and click

ease. You’ll also learn the principles of good website design,

how to find affordable professional photography and how to

integrate social media and other third party content into your

site. We’ll also introduce you to various content development

techniques and low-cost software programs that not only

add value for your customers, but will differentiate your

business in today’s crowded digital marketplace.


21076 04/04 04/11 R 06:30-09:20 pm Q369 $31.34

145-494 Small Business Sales Skills

P. Decker

Acquiring dynamic, results-oriented sales skills is critical

to the success of every entrepreneur. Unfortunately, many

entrepreneurs fail to recognize this until it is too late...and

they are out of business. Turning prospects into satisfied

customers is the name of the game. In this course, you

will learn the creative strategies and techniques you need

to effectively sell your products or services and how to

prospect for customers, professionally present your offer,

and expertly position your product or service to close the

sale. Don’t miss this opportunity to learn the ropes from

the pros, why selling the right way is the only way, and how

to quickly acquire the skills you need to sell against the

competition... and win!


21078 04/08 04/29 M 06:30-09:20 pm Q369 $51.47


6

SERVICES

Free One-on-One Counseling

Get expert help navigating the complexities of the business

world, shortening the learning curve and increasing your

chances of success.

Take a Professional to Lunch

Access our exclusive network of community-oriented

professionals who have agreed to meet with start-up,

emerging and established small business owners at no cost

to discuss topics of interest and answer business-related

questions. Our goal is simple to provide you with the insight

and guidance you need to propel your business to the next

level. See attached flyer for more information.

NETWORKING EVENTS

Small Business Connections Networking Group

Connect with other entrepreneurs to build support networks,

mentorships and friendships. Get inspired, get motivated

and get ready to succeed!

Women Entrepreneur Speaker Series

Attend educational luncheon meetings to address the

variety of unique challenges women entrepreneurs face as

they start and grow small business ventures. Come ready to

learn and expand your network!

ActionLearning™ Workshop Series

Combine action with learning to create powerful, results-

oriented learning opportunities that turn traditional education

on its head. Transform learning into immediate action!

Digital Marketing Club

Having problems with your website? Stumped about digital

marketing? Join the Small Business Center’s web design

and digital marketing instructor Pat McKenna on the first

Monday of each month to get answers and gain insights

into how to use the Web to grow your business. Sessions

are FREE and held from 6:00 - 8:00 p.m. in the Q building.

**For questions or to register, contact Pat McKenna at

[email protected]


7

TAKE A PROFESSIONAL TO LUNCH

Access our exclusive network of community-oriented professionals who have agreed to meet with start-up, emerging and

established small business owners over lunch, breakfast or a cup of coffee to discuss topics of interest and answer business-

related questions. No sales pitches and no vague answers. The concept is simple and we have one goal in mind to provide you

with the insight and guidance you need to propel your business to the next level.

Accountant/CPA

Angie Koput, 262.542.6300, [email protected]

Even & Better, Waukesha

www.waukeshaaccountant.com

James R Stearns, 262.860.1724, [email protected]

Sitzberger, Hau & Company S.C., Brookfield

www.sitzhau.com

Vicky Dargis, 414.962.7651, [email protected]

The Dargis Company, Milwaukee

Attorney

Todd Goodwin, 262.785.1820, [email protected]

Schober Schober & Mitchell, SC, New Berlin

www.schoberlaw.com

Thomas Schober, 262.569.8300, [email protected]

Schober Schober & Mitchell, SC, Oconomowoc

www.schoberlaw.com

Jeremy Klang, 262.569.8300, [email protected]

Schober Schober & Mitchell, SC, Oconomowoc

www.schoberlaw.com

Steven Szymanski, 414.287.1406, [email protected]

Von Briesen & Roper, SC, Milwaukee

www.vonbriesen.com

Book Publishing/Marketing

Reji Laberje, 301.643.6827, [email protected]

Bucket List To Bookshelf, Waukesha

www.bucketlisttobookshelf.com

Paige Engle, 414.712.6437, [email protected]

Paris by Paige, Wauwatosa

www.paigeengle.com

Business Planning

Don Hill, 414.727.2095, [email protected]

Heartland Information Research, Inc, Wauwatosa

www.hirservices.com

Food Start-up/Growth

Becky Scarberry, 262.352.2111, [email protected]

Becky’s Blissful Bakery, New Berlin

www.beckysblissfulbakery.com

Sharon Pavich, 262.408.9831, [email protected]

Sweet P’s Pantry, Oconomowoc

www.sweetpspantry.com

Disclaimer: Users of this service accept sole responsibility for completing due diligence before engaging any for-profit professional or following any advice.


8

TAKE A PROFESSIONAL TO LUNCH – CONTINUED

Insurance

Scott Owens, 262.790.1460, [email protected]

American Family Insurance, Brookfield

www.amfam.com

Brandi Wein, 262.544.1800, [email protected]

State Farm Insurance, Pewaukee

www.brandiwein.com

Marketing/Sales

Paul Decker, 414.745.3919, [email protected]

Renegade Thinking Group, Hartland

www.renegadethinkinggroup.com

Rhonda Noordyk, 262.522.1502, [email protected]

The Women’s Financial Wellness Center, Pewaukee

www.womensfinancialwellnesscenter.com

Small Business Retirement

Russ Roberts, 262.695.3468, [email protected]

WCTC Small Business Manager, Pewaukee

www.wctc.edu/smallbusiness

Non-Profit

Elaine Kroening, 262.695.9735, [email protected]

Positively Pewaukee, Pewaukee

www.positivelypewaukee.com

Website Design

Patrick McKenna, 414.732.3397, [email protected]

MojoWeb Productions, Milwaukee

www.mojoweb.com

Shane Fell, 414.502.8796, [email protected]

LimeGlow Design LLC, Wauwatosa

www.limeglowdesign.com

Kristal Young, 414.325.6976, [email protected]

Kristal Clear Graphics LLC, Milwaukee

www.kristalcleargraphics.com

Disclaimer: Users of this service accept sole responsibility for completing due diligence before engaging any for-profit professional or following any advice.


9

COMMUNITY CHAMBER CONNECTION

The Community Chamber Connection gives entrepreneurs the opportunity to experience the benefits of chamber of commerce

membership at no cost for one year. The following chambers have agreed to offer a one-year free membership to WCTC Small

Business Certificate recipients. Recipients should contact the participating chambers below to explore membership benefits. Limit

one free membership per certificate. Non-transferable. Restrictions may apply.

Butler Area Chamber of Commerce, 262.781.5195, www.butlerchamber.org

City of Waukesha Chamber of Commerce, 262.391.0661, www.waukeshacitychamber.org

Delafield Area Chamber of Commerce, 262.646.8100, www.visitdelafield.org

Dousman Area Chamber of Commerce, 262.719.0157, www.dousmanchamber.org

Greater Brookfield Chamber of Commerce, 262.786.1886, www.brookfieldchamber.com

Hartland Chamber of Commerce, 262.367.7059, www.hartland-wi.org

Menomonee Falls Chamber of Commerce, Inc., 262.251.2430, www.fallschamber.com

Mukwonago Chamber of Commerce, 262.363.7758, www.mukwonagochamber.org

New Berlin Chamber of Commerce, 414.520.2031, www.newberlinchamber.org

Oconomowoc Area Chamber of Commerce, 262.567.2666, www.oconomowoc.org

Pewaukee Chamber of Commerce, 262.691.885, www.pewaukeechamber.org

Sussex Area Chamber of Commerce, 262.246.4940, www.sussexareachamber.org

Waukesha County Business Alliance, Inc., 262.542.4249, www.waukesha.org

WCTC | SMALL BUSINESS CENTER 800 Main Street, Pewaukee, WI 53072

Russ Roberts, [email protected], 262.695.3468

Courtney Davis, [email protected], 262.695.3420

www.wctc.edu/smallbusiness


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