small business marketing in 2013
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© Affinity Express 2013
Small Business Marketing in 2013
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Top Challenges for Small Businesses
80% attracting new customers 52% getting current customers to refer new business 41% making marketing dollars go further
Source: BoltInsurance.com
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Wearing Many Hats
93% have five or fewer employees For 88%, the owner services as the primary marketer 67% of small businesses plan on increasing the
marketing budget in 2013
Source: Marketing Sherpa, 1/18/23
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Marketing Methods They Use
98% website marketing 95% email marketing 77% print advertising 66% online advertising 55% event marketing 81% social media
Source: BoltInsurance.comClick here to view our sample gallery
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Embracing Social Media
62% of businesses are not using social media but intend to in the coming year 81% businesses that use social media that plan to increase their efforts
• 70% on Facebook, 50% on Google Plus, 58% on Twitter, 49% on LinkedIn
Source: BoltInsurance.com
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Investing in Websites
More than half of North American SMB online marketing service dollars (51.7%) are spent on web presence, representing $202 billion in 2012
75% of SMB websites lack an email link on their homepage for consumers to contact the business
66% of SMB websites lack a form-fill option to enable consumers to request information
Source: SMB DigitalScape
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Relying on Email
70% spend less than three hours per week on email marketing 77% reported that email marketing increases their revenue $1 spent on email marketing creates $40 in revenue
Source: Marketing Sherpa, 1/18/13
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Going Mobile
70% of all mobile searches result in user action within one hour 98% of North American SMB websites were not mobile-optimized and nearly half
the home pages had no phone numbers 72% of SMBs plan to either maintain or increase their mobile advertising spending
Sources: Mobile Marketer, SMB DigitalScape and Borrell
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Still Getting Results from Print
65% of consumers value the mail they receive in their mailbox 36% of businesses think consumers still value their mail 51% of 15- to 17-year olds say they’ve made a purchase based on
something they got in the mail 72% of young homemakers were influenced to purchase through direct mail
Source: BoltInsurance.com
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SMB Expertise
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A complete range of digital and print materials, including ads, websites, social media, brochures, circulars and more
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