facebook marketing for small business
DESCRIPTION
Daniel Patricio's presentation on Facebook marketing for Small BusinessesTRANSCRIPT
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Social Media Marketing
For small business
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Daniel PatricioMarketer
Community guyEntrepreneur
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Today
• Why Facebook and Social• Real small business case studies• Action plan
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Where are my customers?
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1960: 6 TV StationsToday: 1 Social Network
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500 million friends50% log on to Facebook each dayAverage network of 130 friends
30 billion pieces of content is shared
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500 million friendsHow do we reach them?
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The famous case studies
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Execution
IdeasMediaBudgetToneBenefitObjectiveTarget marketCompetitionProductBrandBusiness
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Small is different
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Think Small
• Less resources• Local markets• More personality
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Crushing the icebergs
Find the emotional highpoint
Engage daily Create linchpins
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Small Businesses We Can Relate to
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Building Your Facebook Strategy
• Find the Emotional Highpoint• Build daily engagement• Create linchpins
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Emotional highpoint
• What makes your brand social?
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Emotional Highpoint
• Will they put their name behind it?
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Daily Engagement
• What makes it a community?
Customer A
Customer B
Your Expertise
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Daily Engagement
• Be the curator– Ask questions
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Daily Engagement
• Be the curator– Respond
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Daily Engagement
• Be the curator– Show pictures
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Linchpins
• Create something unique
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Linchpins• Use social as the
conversion point
CouponsDownloaded
91
Fan growth
321%
Active Facebook Users
348%
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How to know when you are ahead
• Fans/likes• Monthly Active UsersReach
• Comments & likes• Media viewsEngagement
• Coupon downloads• Newsletter signups• Calls
Action
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Doing it right
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Visit them online
• http://facebook.com/buddybelts• Http://facebook.com/ucbaby• Http://facebook.com/sckckids
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Questions to take away
• What makes my brand social?• What makes it a community?• How can we take it offline?