small vineyards llc. brand integrity guide …logo (with tagline) infringements 1. 3. 5. 7. 2. 4. 6....
TRANSCRIPT
JANUARY 2011© 2011 SMALL VINEYARDS LLC ENJOYSMALL.COM
SMALL VINEYARDS LLC.BRAND INTEGRITY GUIDESUMMARY
THIS GUIDE SUMMARIZES THE REQUIREMENTS FOR CORRECT USE OF THE SMALL VINEYARDS LOGO AND ALL BRAND-INFLUENTIAL PROPERTIES.
FOR QUESTIONS, PLEASE CONTACT THE BRANDING DEPARTMENT BY EMAIL: [email protected] OR CALL (206) 933.6767.
SMALL VINEYARDS BRAND INTEGRITY GUIDECOMMITMENT TO PROTECTING OUR INTELLECTUAL PROPERTY
OVERVIEW
THE SMALL VINEYARDS “BRAND INTEGRITY GUIDE” SETS OUT THE COMPANIES FULL VISUAL IDENTITY. THE GUIDE INCLUDES PARAMETERS FOR THE USE OF THE LOGO, TEXT, COLOR PALETTE, AND IMAGE, WITH EXAMPLES OF HOW THEY SHOULD BE APPLIED TO MATERIALS (RELEVANT TO BOTH ONLINE AND OFFLINE APPLICATIONS).THE AIM IS TO CREATE A LOOK AND FEEL THAT IS CONFIDENT, DISTINCTIVE, AND MEMORABLE WHICH REFLECTS SMALL VINEYARDS, AN IMPORTER FOCUSED ON CONNECTING WINE LOVERS TO THE BEST, AFFORDABLE WINES SOURCED FROM FAMILY VINEYARDS AROUND THE MEDITERRANEAN.
THE PURPOSE OF THE SMALL VINEYARDS BRAND INTEGRITY GUIDE IS TO ENSURE CONSISTENCY THROUGHOUT OUR VISUAL IDENTITY AND HELP BUILD A STRONG BRAND AWARENESS.
WHETHER YOU ARE A MEMBER OF STAFF, PARTNER, CUSTOMER, OR SUPPLIER, YOU MUST FOLLOW THESE RULES. FOR QUESTIONS, PLEASE CONTACT US BY EMAIL: [email protected] OR CALL (206) 933.6767 AND ASK TO SPEAK WITH SOMEONE IN THE BRANDING DEPARTMENT.
ABOUT SMALL VINEYARDS
AT SMALL VINEYARDS, WE SEARCH EVERY CORNER OF ITALY, SPAIN, AND PORTUGAL FOR THE BEST SMALL PRODUCTION WINES YOU HAVE NEVER HEARD OF. WHY? BECAUSE WE BELIEVE, AFTER TASTING THOUSANDS OF WINES, THAT THE BEST WINES CONSISTENTLY COME FROM SMALL ESTATES. IF YOU THINK ABOUT IT, IT’S FAR EASIER TO COOK A GREAT MEAL FOR FIVE PEOPLE THAN FOR FIVE HUNDRED, SO WHY SHOULD WINE BE ANY DIFFERENT? AS A RULE OF THUMB, OUR ESTATES ARE AMONG THE SMALLEST 10% OF THEIR REGION, SO WHEN WE SAY “SMALL,” WE MEAN IT. JUST AS IMPORTANT, BY IMPORTING WINES FROM THESE BEAUTIFUL FAMILY VINEYARDS, WE ARE HELPING TO PROTECT UNIQUE VARIETALS, WINEMAKING STYLES, AND PRESERVE A SPECIAL WAY OF LIFE.
FOR QUESTIONS, PLEASE CONTACT THE BRANDING DEPARTMENT BY EMAIL: [email protected] OR CALL (206) 933.6767.
SMALL VINEYARDS BRAND INTEGRITY GUIDELOGO (WITHOUT TAGLINE)
MINIMUM SIZE
TO AVOID ANY POSSIBLE REPRODUCTION PROBLEMS, THE LOGO MUST NOT APPEAR SMALLER THAN 30 MM HORIZONTALLY.
MAXIMUM SIZE
THE LOGO MUST NEVER BE REPRESENTED LARGE AND/ OR VISUALLY DOMINATE.
PLEASE REFER TO ‘ACTUAL SIZE REFERENCE’ PAGE.
CLEAR SPACE
CLEAR SPACE IS THE AREA SURROUNDING THE LOGO. IT ENSURES THAT THE LOGO REMAINS UNCLUTTERED AND VISUALLY STRONG.
THE AMOUNT OF CLEAR SPACE IS CALCULATED BY THE HEIGHT OF ONE BOTTLE MARK AND WIDTH OF TWO BOTTLE MARKS.
WHERE POSSIBLE, APPLY MORE CLEAR SPACE.
OPTIONS
1. FULL COLOR POSITIVE.2. BLACK POSITIVE.3. WHITE NEGATIVE.
PREFERENCE
WHERE POSSIBLE, USE THE FULL COLOR POSITIVE LOGO, IT BEST REPRESENTS COMPANY MESSAGING.
THE WHITE NEGATIVE LOGO CAN BE USED OVER A PHOTO.(AREA OF CONSISTANT COLOR).
1.
2.
3.
COLOR REPRODUCTION
FULL COLOR POSITIVE LOGO
THE FULL COLOR POSITIVE LOGO MUST INCORPORATE THE FOLLOW SPECIFICATIONS.
PANTONE 152 (USED ON THE BOTTLE MARK)
PANTONE BLACK (USED ON THE LETTER MARK)
30 MM
FOR QUESTIONS, PLEASE CONTACT THE BRANDING DEPARTMENT BY EMAIL: [email protected] OR CALL (206) 933.6767.
SMALL VINEYARDS BRAND INTEGRITY GUIDELOGO (WITHOUT TAGLINE) INFRINGEMENTS
7. 5.
8. 6.
1.
2.
3.
4.
5. DO NOT CHANGE THE COLOR(S) OF THE LOGO, IN ANY PART.
6. DO NOT CROWD THE LOGO NEXT TO OTHER OBJECTS.
3. DO NOT ADD TEXT AROUND THE LOGO.
4. DO NOT USE THE BOTTLE MARK INDEPENDENT OF THE LETTER MARK.
1. DO NOT STRETCH OR ALTER THE PROPORTION OF THE LOGO.
2. DO NOT APPLY A DROP SHADOW TO THE LOGO.
7. DO NOT PLACE THE LOGO OVER A DOMINATE COLOR.
8. DO NOT PLACE THE LOGO OVER A DOMINATE PHOTO (OR AREA OF).
WHAT ARE LOGO INFRINGEMENTS?
LOGO INFRINGEMENTS ARE INCORRECT FORMATTING OF THE SMALL VINEYARDS LOGO. THE FOLLOWING ARE EXAMPLES OF THE MOST COMMON INFRINGEMENTS.
OFTEN TIMES LOGO INFRINGEMENTS HAPPEN ON ACCIDENT AND WITH THE BEST OF INTENTIONS. IF YOU ARE UNFAMILIAR WITH HOW TO FORMAT A LOGO, OR HAVE QUESTIONS, PLEASE CONTACT SMALL VINEYARDS BY EMAIL: [email protected] OR CALL (206) 933.6767 AND ASK TO SPEAK WITH SOMEONE IN THE BRANDING DEPARTMENT.
FOR QUESTIONS, PLEASE CONTACT THE BRANDING DEPARTMENT BY EMAIL: [email protected] OR CALL (206) 933.6767.
SMALL VINEYARDS BRAND INTEGRITY GUIDELOGO (WITH TAGLINE)
MINIMUM SIZE
TO AVOID ANY POSSIBLE REPRODUCTION PROBLEMS, THE LOGO MUST NOT APPEAR SMALLER THAN 30 MM HORIZONTALLY (NOT INCLUDING THE TAGLINE).
MINIMUM SEPARATION
THE LOGO AND TAGLINE MUST BE SEPARATED BY AT LEAST 4 MM OF CLEAR SPACE. (ORIGINAL LOGO FILE PERPORTIONS PREFERABLE)
CLEAR SPACE
CLEAR SPACE IS THE AREA SURROUNDING THE LOGO. IT ENSURES THAT THE LOGO REMAINS UNCLUTTERED AND VISUALLY STRONG.
THE AMOUNT OF CLEAR SPACE IS CALCULATED BY THE HEIGHT OF ONE BOTTLE MARK AND WIDTH OF TWO BOTTLE MARKS.
WHERE POSSIBLE, APPLY MORE CLEAR SPACE.
COLOR REPRODUCTION
FULL COLOR POSITIVE LOGO
THE FULL COLOR POSITIVE LOGO MUST INCORPORATE THE FOLLOW SPECIFICATIONS.
PANTONE 152 (USED ON THE BOTTLE MARK)
PANTONE BLACK (USED ON THE LETTER MARK)
PANTONE COOL GRAY 9 (USED ON THE TAG LINE)
OPTIONS
1. FULL COLOR POSITIVE.2. BLACK POSITIVE.3. WHITE NEGATIVE.
PREFERENCE
WHERE POSSIBLE, USE THE FULL COLOR POSITIVE LOGO, IT BEST REPRESENTS COMPANY MESSAGING.
THE WHITE NEGATIVE LOGO CAN BE USED OVER A PHOTO.(AREA OF CONSISTANT COLOR).
1.
2.
3. 4 MM
30 MM
FOR QUESTIONS, PLEASE CONTACT THE BRANDING DEPARTMENT BY EMAIL: [email protected] OR CALL (206) 933.6767.
SMALL VINEYARDS BRAND INTEGRITY GUIDELOGO (WITH TAGLINE) INFRINGEMENTS
7. 1. 3. 5.
2. 8. 4. 6.
5. DO NOT CHANGE THE COLOR(S) OF THE LOGO, IN ANY PART.
6. DO NOT CROWD THE LOGO NEXT TO OTHER OBJECTS.
3. DO NOT ADD TEXT AROUND THE LOGO.
4. DO NOT USE THE BOTTLE MARK INDEPENDENT OF THE LETTER MARK.
1. DO NOT STRETCH OR ALTER THE PROPORTION OF THE LOGO.
2. DO NOT APPLY A DROP SHADOW TO THE LOGO.
7. DO NOT PLACE THE LOGO OVER A DOMINATE COLOR.
8. DO NOT PLACE THE LOGO OVER A DOMINATE PHOTO (OR AREA OF).
WHAT ARE LOGO INFRINGEMENTS?
LOGO INFRINGEMENTS ARE INCORRECT FORMATTING OF THE SMALL VINEYARDS LOGO. THE FOLLOWING ARE EXAMPLES OF THE MOST COMMON INFRINGEMENTS.
OFTEN TIMES LOGO INFRINGEMENTS HAPPEN ON ACCIDENT AND WITH THE BEST OF INTENTIONS. IF YOU ARE UNFAMILIAR WITH HOW TO FORMAT A LOGO, OR HAVE QUESTIONS, PLEASE CONTACT SMALL VINEYARDS BY EMAIL: [email protected] OR CALL (206) 933.6767 AND ASK TO SPEAK WITH SOMEONE IN THE BRANDING DEPARTMENT.
FOR QUESTIONS, PLEASE CONTACT THE BRANDING DEPARTMENT BY EMAIL: [email protected] OR CALL (206) 933.6767.
SMALL VINEYARDS BRAND INTEGRITY GUIDEACTUAL SIZE REFERENCE
FOR QUESTIONS, PLEASE CONTACT THE BRANDING DEPARTMENT BY EMAIL: [email protected] OR CALL (206) 933.6767.
SMALL VINEYARDS BRAND INTEGRITY GUIDEACTUAL SIZE REFERENCE
FOR QUESTIONS, PLEASE CONTACT THE BRANDING DEPARTMENT BY EMAIL: [email protected] OR CALL (206) 933.6767.
SMALL VINEYARDS BRAND INTEGRITY GUIDETEXT
TEXT OPTIONS
1. GARAMOND NARROW BOLD SHOULD BE USED FOR THE LOGO TAGLINE AND IT IS PREFERRED FOR SMALL VINEYARDS BRANDED PRINT MATERIALS.
2. ARIAL BOLD CAN BE USED IN BOTH PRINT AND ELECTRONIC APPLICATIONS. BECAUSE OF THE UNIVERSAL NATURE OF THIS FONT, IT IS HIGHLY SUGGESTED AS THE PRIMARY TYPEFACE USED FOR SALES-RELATED, SMALL VINEYARDS BRANDED MATERIALS. EXAMPLES INCLUDE: WORD DOCUMENTS, EXCELL SPREADSHEETS, AND POWER POINT PRESENTATIONS.
3. PALATINO BOLD SHOULD ONLY BE USED ON SMALL VINEYARDS BRANDED MATERIALS ON THE WEB AND IN AN ELECTRONIC FORMAT.
TEXT SHADES
USING TEXT SHADES HELPS TO CREATE VISUAL HIERARCHY..
88% BLACK (USED ON TITLES)
55% BLACK (USED ON BODY TEXT)
USE OF 100% BLACK TEXT IS DISCOURAGED. IT IS NOT REPRESENTATIVE OF COMPANY MESSAGING
TEXT SIZE
PREFERED FOR PRINT
HEADER: 11 POINT BODY: 9 POINT
TEXT LEADING
LEADING IS THE SPACE BETWEEN LINES OF TEXT.
AS A RULE OF THUMB, PLEASE USE LEADING THAT IS TWO POINTS MORE THAN THE TEXT SIZE.
9 PT
11 PT
LEADING
FOR QUESTIONS, PLEASE CONTACT THE BRANDING DEPARTMENT BY EMAIL: [email protected] OR CALL (206) 933.6767.
SMALL VINEYARDS BRAND INTEGRITY GUIDEWINEMAKER PORTRAITS
INFRINGEMENTS
1. FORMAL CLOTHING.2. VISIBLE LIPSTICK.3. LOOKING AWAY.4. FACES FAR APART.5. INCLUDING HANDS.6. SERIOUS EXPRESSIONS.7. SUNGLASSES.8. HATS AND HEADBANDS.9. T-SHIRT GRAPHICS.10. CLOTHING WITH PATTERNS.11. PATTERNED BACKGROUND. 12. COLOR TINTS OR FILTERS.13. HYPER-REAL MANIPULATION.14. INCLUDING A WINE GLASS.
NUMBER OF PEOPLE
WINEMAKERS MUST FACE FORWARD AND LOOK AT THE CAMERA DIRECTLY WITHOUT MUCH TILT OR PROFILE.
2 OR MORE IN A PORTRAIT: ALL WINEMAKERS MUST SIT OR STAND CLOSELY TO ONE ANOTHER, AND POSITION THEIR FACES “CHEEK TO CHEEK”.
SEE BELOW FOR EXAMPLES OF 1, 2, 3 AND 4 WINEMAKERS IN A PORTRAIT.
COLOR AND GREY TONE
WINEMAKER PORTRAITS ARE USED IN BOTH GREY TONE AND COLOR. SEE SETS 1 AND 2 BELOW FOR EXAMPLE.
WINEMAKER PORTRAITS IN GREY TONE ARE PRIMARILY USED ON BACK WINE LABELS.
WINEMAKER PORTRAITS IN COLOR ARE PRIMARILY USED ON POINT OF SALE MATERIALS.
PORTRAIT PREPARATION
ATTITUDE: SMILE, LAUGH, AND BE HAPPY, RELAXED AND NATURAL.
CLOTHING: NEUTRAL OR DARK COLORS AND OF A CASUAL NATURE.
BACKGROUND: NATURAL, NEUTRAL, AND TEXTURAL
LIGHTING: OUTDOORS, OUT OF DIRECT SUNLIGHT OR HARSH SHADOWS.
1.
2.
FOR QUESTIONS, PLEASE CONTACT THE BRANDING DEPARTMENT BY EMAIL: [email protected] OR CALL (206) 933.6767.
SMALL VINEYARDS BRAND INTEGRITY GUIDECOLOR
TEXT SHADES
USING TEXT SHADES HELPS TO CREATE VISUAL HIERARCHY.
88% BLACK (USED ON TITLES)
55% BLACK (USED ON BODY TEXT)
USE OF 100% BLACK TEXT IS DISCOURAGED. IT IS NOT REPRESENTATIVE OF COMPANY MESSAGING
COLOR PALETTE
THE SMALL VINEYARDS COLOR PALETTE IS VIVID, YET EARTH-INSPIRED. IT IS A TOOL TO INFLUENCE IMAGERY SELECTION.
FULL COLOR POSITIVE LOGO
THE FULL COLOR POSITIVE LOGO MUST INCORPORATE THE FOLLOW SPECIFICATIONS FOR CORRECT COLOR REPRODUCTION.
PANTONE 152 (USED ON THE BOTTLE MARK)
PANTONE BLACK (USED ON THE LETTER MARK)
PANTONE COOL GRAY 9 (USED ON THE TAG LINE)
IMAGERY COLOR
IMAGERY COLOR INCLUDES A SPECTRUM YOU WOULD FIND IN A MEDITERRANEAN VINEYARD AND THE LIFE-STYLE SURROUNDING THE ART OF MAKING WINE.
FULL-COLOR IMAGERY IS VIVID, YET BEARS AN EARTH FEEL.
BLACK AND WHITE IMAGERY IS CRISP AND NOT TOO DARK.
FOR QUESTIONS, PLEASE CONTACT THE BRANDING DEPARTMENT BY EMAIL: [email protected] OR CALL (206) 933.6767.
SMALL VINEYARDS BRAND INTEGRITY GUIDEIMAGERY
IMAGERY COLOR
IMAGERY COLOR INCLUDES A SPECTRUM YOU WOULD FIND IN A MEDITERRANEAN VINEYARD AND THE LIFE-STYLE SURROUNDING THE ART OF MAKING WINE.
FULL-COLOR IMAGERY IS VIVID, YET BEARS AN EARTH FEEL.
BLACK AND WHITE IMAGERY IS CRISP AND NOT TOO DARK.
IMAGERY CONTENT
SMALL VINEYARDS IMAGERY SHOWS REAL PEOPLE IN REAL SITUATIONS AT ACTUAL ESTATES.
ALL IMAGES FEATURED IN THE COLLECTION HAVE BEEN TAKEN BY A MEMBER OF THE SMALL VINEYARDS TEAM. THEY DOCUMENTS THE ACTUAL LOCATION AND ITS UNIQUE FEATURES.
IMAGERY TYPES
SMALL VINEYARDS IMMAGERY IS BASED ON AN EDITORIAL / DOCUMENTATION STYLE OF PHOTOGRAPHY. REAL LOCATIONS, REAL PEOPLE, AND REAL EVENTS. THIS INCLUDES LANDSCAPES, PEOPLE, FAMILY, HOME-LIFE, COOKING, ENTERTAINING FRIENDS / FAMILY, SMILING FACES, HANDS, SOIL, BARRELS, VINES, GRAPES, HARVEST ACTIVITY, AND CELLAR ACTIVITY.
INFRINGEMENTS
1. STAGED ENVIRONMENTS.2. STAGED INTERACTION.3. TOURIST INVOLVEMENT. 4. SERIOUS EXPRESSIONS.5. FORMAL EVENTS.6. IMPLIED SNOBBERY.7. TACKY ROMANCE.8. BOTTLING MACHINERY.9. COMMERCIAL EVENTS.10. HYPER-REAL MANIPULATION.11. WINE TASTING OR TOASTS.12. WINE ART.13. COLOR TINTS OR FILTERS. 14. RELIGIOUS SYMBOLS.
FOR QUESTIONS, PLEASE CONTACT THE BRANDING DEPARTMENT BY EMAIL: [email protected] OR CALL (206) 933.6767.
SMALL VINEYARDS OVERALL
CONFIDENTSINCEREHUMBLEFRIENDLYOPTIMISTICINFORMAL BUT INFORMEDLEADERORIGINALTHOUGHTFULGENEROUSAMBITIOUSVISIONARYFRESHDRIVEN
FUTURE GROWTH / PROJECTS
ENTHUSIASTICPOSITIVEENERGETICACTIVETHOUGHTFULSTRATEGICBIG-PICTURE OPTIMISTICDRIVENHEALTHY PACEBRIGHTLIVELYSOUNDPRACTICAL
PRODUCT COLLECTION
ROOTED IN CLASSICITYRESPECTFUL OF TRADITIONHIGH-QUALITYMEMORABLECATEGORY LEADERFAIR PRICINGCOMPETITIVEAUTHENTICEASY TO ENJOYINTERNATIONALEASY TO IDENTIFYUNIQUEBRANDEDCONSISTENT
BRANDING EFFORTS
PLAYFULLY SOPHISTICATEDREAL PLACES, REAL PEOPLECREATIVEINSPIREDINFLUENTIALKNOWLEDGEABLESPECIALENVIRONMENTALLY CONSCIOUSINNOVATIVEUSEFULAPPROACHABLEINFORMATIVEFORWARD-THINKINGGENUINE
SMALL VINEYARDS BRAND INTEGRITY GUIDE ADJECTIVES THAT DEFY COMPANY INTENTION
FOR QUESTIONS, PLEASE CONTACT THE BRANDING DEPARTMENT BY EMAIL: [email protected] OR CALL (206) 933.6767.
IF SMALL VINEYARDS APPROVES YOUR REQUEST TO USE ANY SMALL VINEYARDS TRADEMARKS, LOGOS, WEB PAGES, OR OTHER INTELLECTUAL PROPERTY, YOU AGREE TO BE BOUND BY THE FOLLOWING TERMS AND CONDITIONS (THE “AGREEMENT”).
YOU AGREE TO COMPLY WITH THE GUIDELINES FOR THIRD PARTY USE OF SMALL VINEYARDS INTELLECTUAL PROPERTY. SO LONG AS YOU DO SO, AND PROVIDED THAT SMALL VINEYARDS EXPRESSLY APPROVES YOUR PERMISSION REQUEST, SMALL VINEYARDS GRANTS YOU A NON-TRANSFERABLE, NON-EXCLUSIVE, ROYALTY-FREE LIMITED LICENSE TO USE THE SMALL VINEYARDS INTELLECTUAL PROPERTY SET FORTH IN YOUR CORRESPONDING PERMISSION REQUEST FORM FOR THE SOLE PURPOSE AND ONLY FOR THE MATERIALS SET FORTH THEREIN.
SMALL VINEYARDS RESERVES THE RIGHT IN ITS SOLE DISCRETION TO TERMINATE OR MODIFY YOUR PERMISSION TO DISPLAY THE SMALL VINEYARDS INTELLECTUAL PROPERTY AND TO TAKE ACTION AGAINST ANY USE THAT DOES NOT CONFORM TO THESE TERMS AND CONDITIONS, INFRINGES ANY SMALL VINEYARDS INTELLECTUAL PROPERTY OR OTHER RIGHT, OR VIOLATES APPLICABLE LAW.
EXCEPT AS SET FORTH ABOVE, NOTHING HEREIN GRANTS OR SHOULD BE DEEMED TO GRANT TO YOU ANY RIGHT, TITLE OR INTEREST IN OR TO THE SMALL VINEYARDS BRAND FEATURES. YOUR USE OF THE SMALL VINEYARDS BRAND FEATURES WILL INURE TO THE BENEFIT OF SMALL VINEYARDS. YOU AGREE NOT TO CHALLENGE OR ASSIST OTHERS TO CHALLENGE THE SMALL VINEYARDS INTELLECTUAL PROPERTY (EXCEPT TO THE EXTENT SUCH RESTRICTION IS PROHIBITED BY APPLICABLE LAW), AND YOU AGREE NOT TO REGISTER OR ATTEMPT TO REGISTER ANY DOMAIN NAMES, TRADEMARKS, TRADE NAMES, OR OTHER DISTINCTIVE BRAND FEATURES THAT ARE CONFUSINGLY SIMILAR TO THOSE OF SMALL VINEYARDS.
THE SMALL VINEYARDS BRAND FEATURES ARE PROVIDED “AS IS” AND SMALL VINEYARDS DISCLAIMS ANY WARRANTIES EITHER EXPRESSED OR IMPLIED BY LAW REGARDING THE SMALL VINEYARDS BRAND FEATURES, INCLUDING WARRANTIES OF NONINFRINGEMENT. FURTHERMORE, BECAUSE YOU ARE NOT BEING CHARGED FOR USE OF THE SMALL VINEYARDS BRAND FEATURES, IN NO EVENT SHALL SMALL VINEYARDS BE LIABLE TO YOU FOR THE SUBJECT MATTER OF THIS AGREEMENT UNDER ANY THEORY OF LIABILITY INCLUDING FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, EXEMPLARY OR OTHER DAMAGES ARISING OUT OF THIS AGREEMENT OR THE USE OF THE SMALL VINEYARDS INTELLECTUAL PROPERTY.
SMALL VINEYARDS BRAND INTEGRITY GUIDETERMS AND CONDITIONS
FOR QUESTIONS, PLEASE CONTACT THE BRANDING DEPARTMENT BY EMAIL: [email protected] OR CALL (206) 933.6767.
SMALL VINEYARDS BRAND INTEGRITY GUIDEPARTNERSHIPS AND SHARING
POLICY
ALTHOUGH WE WOULD LIKE TO ACCOMMODATE ALL THE REQUESTS WE RECEIVE FROM SUPPLIERS AND RETAILERS WHO WANT TO BORROW INTELLECTUAL PROPERTY FROM SMALL VINEYARDS, WE ARE PASSIONATE ABOUT PROTECTING THE REPUTATION OF OUR BRAND. SMALL VINEYARDS IS AN OBJECTIVE AND FAIR PROVIDER OF PRODUCT IMAGES, INFORMATION, AND SUPPORT. WE DO RESERVE THE RIGHT TO TURN DOWN MANY REQUESTS BECAUSE SUPPLIERS OR RETAILERS IMPLY THAT SMALL VINEYARDS IS ENDORSING THEM OR IS OTHERWISE AFFILIATED WITH THEM (EXAMPLE: BY RECREATING THE LOOK AND FEEL OF THE SMALL VINEYARDS BRAND). THE SAME APPLIES IF SMALL VINEYARDS TRADEMARKS, LOGOS, PHOTOGRAPHS, AND/OR OTHER DISTINCTIVE FEATURES ARE ASSOCIATED WITH POOR-TASTE OR POOR-QUALITY VISUAL MATERIALS, AS DETERMINED BY SMALL VINEYARDS.
HOW TO OBTAIN LOGOS AND OR IMAGES
PLEASE EMAIL [email protected] EACH TIME YOU WOULD LIKE TO BORROW IMAGES FROM SMALL VINEYARDS INTELLECTUAL PROPERTY COLLECTION. IT CAN TAKE UP TO 72 HOURS FOR SMALL VINEYARDS TO COMPLETE YOUR REQUEST (DEPENDING ON THE NUMBER OF ITEMS) SO PLEASE PLAN ACCORDINGLY.
WHEN CREATING VISUAL MATERIALS SUCH AS A PROMOTION, ADVERTISEMENT OR WEBPAGE, DIRECT YOUR CUSTOMERS TO OUR COMPANY WEBSITE, WWW.ENJOYSMALL.COM WHERE MORE INFORMATION IS PROVIDED ON OUR ESTATES AND WINES.
BOTTLE IMAGES
ANGLE: FRONT ONLYBACKGROUND: WHITERESOLUTION: 150 DPI FILE FORMAT: JPGFILE SIZE: APX. 450 KBCOLOR PROFILE: RGBHEIGHT: APX.10 INWIDTH: APX. 3 INVISIBLE COPYRIGHT: NOUSAGE: SINGLE USE
LOGOS WITH(OUT) TAGLINE
OPT. 1: FULL COLOR POSITIVEOPT. 2: BLACK POSITIVEOPT. 3: WHITE NEGATIVEBACKGROUND: WHITE / TRANS.RESOLUTION: 150 DPI (JPG / PSD)FILE FORMAT: EPS / JPG / PSD FILE SIZE: DETERM. BY FORMATCOLOR PROFILE: RGB / CMYKVISIBLE COPYRIGHT: YESUSAGE: SINGLE USE
VINEYARD / ESTATE IMAGES
ANGLE: N/ABACKGROUND: N/ARESOLUTION: 150 DPI FILE FORMAT: JPGFILE SIZE: APX. 450 KBCOLOR PROFILE: RGBHEIGHT: APX. 3 INWIDTH: APX. 4.5 INVISIBLE COPYRIGHT: YESUSAGE: SINGLE USE
LABEL IMAGES
ANGLE OPT. 1: FRONTANGLE OPT. 2: BACK (LIMITED)BACKGROUND: WHITERESOLUTION: 150 DPI FILE FORMAT: JPGFILE SIZE: APX. 450 KBCOLOR PROFILE: RGBHEIGHT / WIDTH: VARIESVISIBLE COPYRIGHT: NOUSAGE: SINGLE USE
POLICY ON WINEMAKER PORTRAITS
PORTRAITS OF SMALL VINEYARDS WINEMAKERS ARE STRICTLY UNAVAILABLE FOR SUPPLIERS OR RETAILERS TO BORROW UNLESS SPECIFIC TERMS HAVE BEEN ARRANGED WITH THE SMALL VINEYARDS BRANDING DEPARTMENT. USE OF SMALL VINEYARDS WINE-MAKER PORTRAITS WITHOUT OFFICIAL PERMISSION FROM BRANDING DEPARTMENT STAFF IS CONSIDERED AN INFRINGEMENT ON OUR ‘PARTNERSHIPS AND SHARING’ POLICY. SMALL VINEYARDS RESERVES THE RIGHT TO TURN DOWN FUTURE REQUESTS FOR THOSE INVOLVED IN INFRINGEMENTS INCLUDING BUT NOT LIMITED TO USE OF WINEMAKER PORTRAITS.