small world labs and un foundation present a girl up case study
DESCRIPTION
Girl Up is a campaign devoted to empowering American girls to become global leaders and channel their energy and compassion to raise awareness and funds for United Nations programs that help some of the world’s hardest-to-reach adolescent girls. The Girl Up program had strong tools for mobilizing young girls through email and fundraising. However, for broader collaboration, information sharing, and engagement building, the program relied on in-person only activities, which were expensive and hard to scale. Girl Up needed an online solution to help it engage and collaborate more effectively with its supporters online. Learn how the United Nations Foundation implemented an online community to power its Girl Up Clubs initiative, which allowed local high school clubs run by female youth to collaborate on education, advocacy, fundraising, and mission-related activities. In this session you’ll learn: * How Girl Up Clubs also integrates with the Girl Up program’s existing website CMS, as well as its constituent relationship management (CRM) platform. * How in less than one year the Girl Up Clubs online program has onboarded more than 200 new high school clubs and averages more than 3,000 member interactions per month. * How the Girl Up Clubs initiative has effected fundraising for the UN Foundation.TRANSCRIPT
Girl Up: A UN Foundation Case Study
Today’s PresentersMariano Cáceres
o Vice President – Strategic Clientso Small World Labso @marianocaceres
Julie Willig
o Grassroots Officero Girl Upo @JulieWillig
Rachel Wisthuff
o Grassroots Associateo Girl Upo @RWisthuff
Small World LabsBackground
About Small World Labso Small World Labs Social Collaboration Platform
o Engage, Connect, Mobilize, and Collaborate with Constituents in New Ways
o Full Service Provider to Nonprofits: Strategy, Technology + Support
o Integrated with Website, CRM and Online Fundraising Tools
o Well-Profiled Market Leader
Small World Labs Platform
o User Registrationo Single Sign Ono Member Profileso Personalizationo Collaboration Groupso Discussion Forumso Opportunity Matchingo Action Workflowo User Points &
Leaderboardso Integrated Social
Sharingo Mobileo Video Center
Robust Feature Seto File Centero Photo Centero Applicationso Member Segmentso Directorieso Taskso Reviewso Searcho Eventso Blogso DocCreateo Notificationso Foreign Languageo & More…
Gamification & Recognition
Girl Up Clubs – An Integrated Experience
1. Single Sign On
(bi-directional)
2. Profile Data Sync
(bi-directional)
3. Personalized Experience
4. Community Actions
5. Group Auto-Membership
Announcements
Access
Events
Teams/Groups
Profile Questions
ConstituentData Sync
Constituent Relationship Management
Database Recognition
Enriched Data
Peer-to-Peer Fundraising IntegrationSmall World Labs & TeamRaiser Registration Extension
• All registration pages move to community platform
•Pre-load information based on fields mapped to existing constituent record
•Consistent navigation & breadcrumbs
• Post-registration on-boarding and training flow for each fundraiser
Online Volunteer Training
1. Watch training videos2. Enter preferences3. Select opportunites
Lets Get Started >>
Marketing Message
girl up community
Girl Up In 30 Seconds
Girl Up Clubs BackgroundNeeds• Give girls around the world the opportunity to
become global leaders in the fight to raise awareness and funds for UN programs supporting adolescent girls in developing world
Solution: Girl Up Clubs• Online tools for high school and college clubs• Extend collaboration features in TeamRaiser• Start a new group• Collaborate with team members• Share resources & ideas across clubs and
compete with other teams
Girl Up Mission
For all girls to reach their full potential
Girl Up Network
332K 70K 300+3.5K
on social media on email list clubs & campuscommunity members
Girl Up Calls To Action
Commitment Pyramid•Teen Advisors, club leaders and campus leaders•Spread Girl Up in their communityLeading•Join the Girl Up Community (members)•Take high-barrier offline actionsOwning•Donate to the campaign•Engage on social media, submit contentContributing•Take advocacy actions•Like, share, retweet our contentEndorsing•Sign up for Girl Up email updates•Follow up on social mediaFollowing•Attend a presentation at school•See us on social mediaObserving
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Girl Up Site Tour 1
Girl Up Site Tour 2
Girl Up Site Tour 3
Girl Up Site Tour 4
Girl Up Site Tour 5
Girl Up Site Tour 6
Girl Up Site Tour 7
Girl Up Results: Sustainability
Our Team
Regional Leaders
Club & Campus Leaders
Members
Actions
Upload Photos
Invites Friends
Takes Poll
Sends Message
Asks Question
Download Resources
Submit Reports
Likes Content
+ Increase in Activities + Increase in Activities + Increase in Actions+ Increase in Actions + Increase in Fundraising+ Increase in Fundraising
Girl Up Results: Clubs
2011-12 2012-13 2013-140
100
200
300
400
500
600
700
800
Number of Clubs
School Year CTD
Girl Up Results: Members
Spring 2012 Fall 2012 Spring 2013 Fall 2013 Spring 20140
500
1000
1500
2000
2500
3000
148369
663
1215
2749
Girl Up Community Members
Girl Up Results: Engagement
Jan. 2013
Feb. 2013
Mar. 2013
Apr. 2013
May. 2013
Jun. 2013
Jul. 2013
Aug. 2013
Sep. 2013
Oct. 2013
Nov. 2013
Dec. 2013
Jan. 2014
Feb. 2014
Mar. 2014
Apr. 2014
May. 2014
Jun. 2014
Jul. 2014
Aug. 2014
Sep. 2014
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
Girl Up Community: Actions Per Month
Beginning of school year and International Day of the Girl
Community refresh
Girl Up Results: Actions
Girl Up Results: Activities
2011-2012 Activities
2012-2013 Activities
2013-2014 Activities
0 50 100 150 200 250 300 350 400 450
86
257
425
Reported Activities
Girl Up Results: Fundraising
School Year $-
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
Club Fundraising
2011-2012 2012-13 2013-14
Feedback and Discussion