#cmworld

How to Hit the Content Marketing Trifecta:

Aggregation, Curation and Original Content

Jennifer McNallyVP, Content Marketing

SmartBrief

#cmworld

#cmworld

What is the #CMTrifecta ?

Aggregation

Curation

Original Content

#cmworld

Aggregation

#cmworld

How do we find content?

• Twitter Lists

• Trade Associations

• E-mail Newsletters

• Trade Publications

• Ebooks / Whitepapers / Research Papers / Webinars

#cmworld

Put these tools to work for you

#cmworld

Curation

#cmworld

• Identify

• Follow

• Create

• Share

Cast a Wide Net

#cmworld

Original Content

#cmworld

Create

Curate

Syndicate

#cmworld

Create

• Network – Find writers

• Attend industry events

• Read trade publications

#cmworld

• Whitepapers

• Blog Posts

• Social

Curate

#cmworld

• Where do I distribute?

• How do I get my content out there?

• Success: How do I track the content?

Syndicate

#cmworld

Stay Informed & Engaged

#cmworld

Lead. Engage. Transform.At SmartBrief we strive to keep you informed and prepared. Our product strategy provides flexibility and choice to our subscribers, partners and advertisers to meet all their content needs. Through our suite of e-mail newsletters, dedicated sends, white papers, webinars, live blogs and trade show and event coverage, we empower brands, agencies, associations and companies with the power to find the right audience at the right time and in the right place.

SmartBrief.com

#cmworld

Jennifer McNallyVP, Content Marketing, SmartBrief

555 11th St NW, Suite 600

Washington, D.C. 20004

(202) 737-5500 x246

Twitter: @smartbrief, @jenmmcnally22