smart business desktop cloud: providing application ... · © 2010 ibm corporation workplace...

© 2010 IBM Corporation

SMART BUSINESS DESKTOP CLOUD:PROVIDING APPLICATION, INFORMATION ANDRESOURCE ACCESS ANYTIME, ANYWHERE

Cloud and the Future

Daryl KH Tan ([email protected])Service Product Leader, Workplace ServicesGlobal Technology ServicesIBM ASEAN

© 2010 IBM Corporation

Workplace Services portfolio addresses end-to-end lifecycle functions andcustomer requirements

End User Service Products

G

F

E

D

C

B

A

Mobile Enterprise Services

IBM Maintenance and Technology Services

End User Support Services

Software Platform Management Services

Device Management Services

Platform Integration and Deployment Services

- FSS Self-Service Kiosks

Smart Business Desktop Cloud (SBDC) (A) SBDC assessments (A) SBDC design (B) Develop refresh and deployment plans (B) Manage obsolescence (D) Platform design and configuration management (F) Mobile device strategy and assessment

Planning

(B) Product acquisition (B) Acquisition and

tracking (B) Finance options

Acquisition

(D) Develop softwareplatform images, ESDpackages

(A) VIA implementation (B) Automated and manual

inventory capture (B) Integration and

customization (D) Software packaging (B) Client onsite support (B) Platform removal

DeploymentConfiguration /

Installation

(E) Self-enablement portal (E) Service Desk (Help desk, remote takeover, chat, etc.) (B) Client onsite support (moves, refreshes, etc.) (D) Software distribution (G) Hardware break / fix and warranty (A) VIA managed services (F) Managed mobility services (C) Asset Management (tracking and reporting, software licensing, etc.)

IBM Managed Support

(B) Platform collection

(B) Platform assessment

(B) Asset disposal

(B) Data disposal

(C) Reconcile ledger

Retirement /Disposal

IBM Confidential - © 2009 IBM Corporation

IBM Global Technology Services – End User Services

Smart Business Desktop Cloud © Copyright IBM Corporation 2010

Global Technology Services

Agenda

Challenges in the End User Environment

Cloud Computing and the IBM Smart Business Desktop Cloud (SBDC)

Why SBDC, Why IBM?

Customer Case Studies





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Mounting challenges of a traditional full-client environmentcan be addressed with client virtualization

Rising Management Costs

• User support – helpdesk anddesk-side

• Productivity loss due to outage

• Software distribution

• Asset tracking

Lifecycle Challenges

• Testing costs

• Imaging costs

• Refresh/upgrade costs

• Productivity downtime

• 5-yr vicious cycle

Distributed Workforce

• Mobile and remote workers

• Outsourcing and off-shoring

Security Challenges

• Data / Infrastructure risks

• Regulatory compliance

Something has tochange, quickly

Transformation

Client Virtualizationoffers:

– Reduced complexity

– Enhanced lifecyclemanagement

– Increased availability,productivity and useraccess

– Enhanced security

– Lower TCO





Need More Convincing? The Clock is Ticking on Windows XP

Downgrade rights for Windows 7 may end soon: 9th May 2010 Networkworld Asia

- Expires 18th mths after GA of Win 7 or GA of Win 7 SP1

LATEST: Downgrade rights to Win XP Pro for Win 7 Pro / Win 7 Ult buyers

- If you buy at least 25 systems p.a., your OEM seller can pre-install Win XP for oyu

- If you buy fewer than 25 systems p.a., you have to D.I.Y.

ISV and Microsoft Support for Windows XP 15th Oct 2009 Gartner

- “Plan to be off WinXP by Year-End 2012” – although MSFT will support WinXP to April ’14, pastexperience shows ISVs will stop testing much earlier.

• “New releases of critical business software will require Win7 long before MSFT support for WinXPends”

• “Organizations that get all of their users off WinXP by end 2012 will avoid significant potentialproblems”

- “Start working on migration projects now” – typical organization requires 12-18 months….before it canstart deploying a new client OS

Windows XP Support

- Mainstream Support End Date: 14/4/2009

- Extended Support End Date: 8/4/2014: Paid, security-only support

You’ve gone through Win 3.1, 95, 98, ME, NT, 2k, XP, Vista (?!?!) – isn’t it time to do it a smarterway?





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IBM offers a portfolio of workload oriented cloud solutions anddelivery models

Existing

Smart Businesson the IBM cloud

IBM SmartBusiness Services

IBM SmartBusiness Systems

Standardised serviceson the IBM cloud

Pre-integrated,workload-optimised

systems

Private cloud services,behind your firewall,

built and/or managedby IBM

Analytics Collaboration Developmentand test

Desktop anddevices

Infrastructurestorage

Infrastructurecompute

Businessservices

IBMCloudBurst™

family

IBM SmartAnalyticsSystem

Smart businessfor small ormidsize business(backed by theIBM cloud)

IBM LotusLiveNEW - IBMLotus® iNotes®

IBM SmartBusinessStorageCloud

IBM SmartAnalyticsCloud

Smart businessexpense reportingon the IBM cloud

IBMInformationArchive

IBM SmartBusinessDevelopmentand Test onthe IBMCloud (beta)

IBM SmartBusinessTest Cloud

IBM SmartBusinessDesktopCloud

IBMComputingon Demand

IBMInformationProtectionServices

BPMBlueWorks(design tools)

IBM SmartBusinessSecurityServices

SmartBusiness EndUser Support

IBM SmartBusinessDesktop on theIBM Cloud

New in October 2009





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IBM Smart Business Desktop Cloud (SBDC)

Vision: Transform distributed IT operations into a centralized, flexible, secure andhighly scalable virtualized desktop environment that is cost-effective to run and simpleto maintain.

Desktop virtualization approach: Replace traditional PCs with virtual desktopseliminating the challenges of managing traditional desktop environments.

- Reduce costs of maintaining and supporting global desktop infrastructures

- Scale desktop environments in a manageable way

- Simplify desktop environments and improve security and reduce risks





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Desktop Cloud: A comprehensive end-to-end client solution thatleverages virtualization technology to support distributed end users

1) End users can use a multitude of devices, access via webbrowser or light application, gain access to the corporatenetwork and are authenticated before intercepted by aconnection broker.

2) Connection broker facilitates secure accessonly to personal images, authorized applicationsand data needed to do user work.

3) Processing and storage are all done ina centralized, highly secure, efficient andgreen data center environment enablingsignificant IT resource optimization andsharing, plus much improved end user ITmanagement, higher availability andimproved TCO.

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Richclients

Transactionworkers

Developers

Suppliers

Partners

3





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IBM SBDC can address widely varying target needs

Public DesktopCloud Service

keyboard, mouse, display, network

Thin Client / Repurposed PC

Rack-basedServers

User

User

User

User

Virtual Client

Virtual Machines

Options for VM sizing

Shared ManagementInfrastructure

VM only no image

•Full workspaceexperience•Wide choice of clientOS•Average density•Knowledge workers

•Full workspace orapplication publishing•Windows only•High density•Lower bandwidth•Transactional users

•Application, or fullimage streaming•Very high density•Requires a larger client•Mobile users





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Key benefits of IBM Smart Business Desktop Cloud

Operating Costs

Standardization and control lowers helpdesk costs

Reduces need for on-site support

Lowers productivity loss

ManagementCosts

Simplifies software installation and updates

Simplifies asset tracking

Speeds time for moves, adds, and changes for users

LifecycleManagement

Extends life of PC/laptop hardware Lowers cost of staging, testing and rollout/migrate Fewer, easier upgrades….frees key IT skills to focus on other priorities

DistributedWorkforce

Swiftly and securely share hardware resource across multipleusers

Securely access company resources using any device Easily enables “Work from Home”

Security Alleviates issues with hardware and critical data theft Simplifies data backup Reduces malware exposure

Other Benefits Enhance business agility

Reduce carbon footprint: Replace power hungry PCs with greener thinclients

Easily enable disaster recovery / business continuity access





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IBM Smart Business Desktop Cloud reduces TCO

Non-hardware costs dominate total costsof PC’s

PC TCO

End-userCosts

Hardware /Software

Costs

AdministrationOperations

Hardware and software make upless than 30% of PC total cost ofownership

(Source: Gartner Research)

$0

$1,000

$2,000

$3,000

$4,000

$5,000

Typically-

Managed PC Consolidation

Client

Costs and SavingsTCO/YR

Client Consolidation can lower TCOby reducing cost of operations andend-user support

(Source: Gartner Research)





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IBM Smart Business Desktop Cloud can deliver real costsavingsCost Reduction / Management Simplification

Reduces operating costs significantly, with potential TCO savings of up to 40%

Simplifies management, maintenance, and support of end user and IT infrastructure

Savings“Examples”

CustomerSavings

Rationale

Desk-side PC support >25% Desk-side support, other than for hardware failures, is eliminated

Hardware and software >25% Reduction in expensive PCs offset by increase in servers / storage

Help desk 20-40% Single Sign-On removes the need for password resets

Simplified environment reduces complexity and support calls

Moves, adds and changes typically do not require IT support

Network engineering >30% No need for custom networks, VPNs and so on all use http internet

Power Savings 30-40% Net of PCs replaced by thin clients and additional servers / storage

Security and useradministration

50-70% Administration is policy-based and authorized users can be allowed to admintheir own entitlements (rule-based, delegated admin)

Software distribution 50-70% SW distribution can be gradually replaced with SW publishing

Packaging happens once for servers and desktops

(Source: Actual IBM Client Experiences)





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Why are clients investing now in desktop virtualization?

CIOs have ranked end user virtualization among their toppriorities to address key business issues.

Many influencers have indicated that client virtualization is thenext best opportunity space for significant cost takeout andquick ROI.

Client virtualization can:

Drive cost takeout

Increase optimization of your infrastructure

Reduce complexity

Enhance control of sensitive information

Increase user productivity

Improve energy efficiency to help you meet “green”objectives

Readily accommodate future technologies and enablebusiness innovation and transformation





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Auto Teile Unger: Large retailer with distributed outletsBusiness Challenge

Enable rapid business expansion – 50 branches per year in Europe

Eliminate clumsy old infrastructure that requires up to 4 PCs at eachemployee workplace to access different applications on different networks

Enable mobility – client has 12,000 employees in 600 branches, plus 600 inHQ

Increase flexibility

Reduce operating costs

Solution

SBDC based on a shared services model

Citrix Presentation Server (centralized and local in branches)

Microsoft Exchange / Active Directory / DNS / DHCP (clustered)

Transforming branch offices from fat to thin clients

New standard client image, including automated rollout and softwaredistribution

Benefits Helpdesk, and especially on-site support costs greatly reduced

Reducing equipment power consumption and office space requirements

Increasing speed and flexibility in establishing new branch offices

Secure mobile worker support

Why IBM

Trusted Advisor forEnd-Userenvironmentvirtualization

Ability to providetechnical expertiseand business casecalculation

End to End view ofthe end userenvironment





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Pike County Schools: Delivers modern education withoutincurring modern costs with help from IBM

Business Challenge

With 27 educational facilities, Pike County Schools struggled to keepmodern computing systems available to all students across the district.And this struggle only grew more difficult when recent budget cutsreduced the school district’s funds by 80%. Committed to delivering aquality education to all of its students, Pike County Schools needed anew computing system that could bypass the limitations of its hardware.

Solution

SBDC based on virtual desktop

Client application infrastructure moved from local systems to remoteoperating environment

Users access via Web browser or boot-from-CD system

Benefits

Superior ROI: Improved the functionality of computer systems for 64%of the cost of replacing the outdated hardware

Enhanced lifecycle: Enabled district to use workstations longer andbring outdated equipment back online while supporting newer softwareand systems

Helped the district deliver the same quality of education to studentsacross the county, regardless of the availability of hardware

“We no longer worry aboutwhat hardware is in theschool as much. We also nolonger worry about theapplications or processes thatthe schools are using becausethey are the same foreveryone.”

— Maritta Horne, chief informationofficer and director of technology,Pike County Schools

Solution components:

IBM Desktop CloudServices





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Taiwan Semiconductor Manufacturing Company: AdvancedDesktop Cloud architecture to protect TSMC high tech investment

Business Challenge

TSMC created the semiconductor dedicated foundry industry when it was founded in 1987. Itcontinues as the market leader by steadily increasing its capital spending and by out performing allother market competitors. TSMC posted annual sales of US$9.83 billion in 2007 and currentlyemploys over 20,000 people worldwide.

TSMC advanced technology is significantly ahead of the ITRS roadmap. The latest technology atFAB(12P4) is ramping the same node at multiple 300mm GigaFabs that, when they reach fullcapacity, will produce over 100,000 12-inch wafers per month. While establish FAB(12P4), securityis the top concern to TSMC.

Solution

IBM proposed Desktop Cloud architecture to support office users and meeting room requirementswhile complying with data security guidance.

Design / Implement Desktop Cloud architecture to meet data security requirement

Service Farm performance tuning to meet share rate 20:1

High Availability architecture design

Session Broker architecture design

Active Directory integration for authorization control

Benefits

Simplify IT infrastructure to reduce 15% TCO.

Centralize management of end user application and OS to reduce data security risk.

Desktop Cloud to allow users access anywhere, anytime.





Major Government Ministry, Singapore

Business Challenge This government body is one of the three largest ministries in Singapore with an extended headcount of over 50,000

users. In order to meet their ever expanding logistics challenge, they implemented an SAP-based ERP system with IBMGlobal Business Services

Access to the SAP system was considered highly privileged, and this customer turned to IBM Global TechnologyServices for a solution that would allow extremely secure, yet cost effective, access to the system from 20 over locationsall over Singapore

Solution IBM proposed a Desktop Cloud system to support ministry officers and technicians’ access to the system

Design and Test the new system, based on Thin Clients and a server-based computing cloud

Upgrade the network to support the new thin clients

Deploy the system over an aggressive timeframe

Provide 5-year support

Benefits Extremely secure kiosk-like access

Tamper-resistant Thin Client device

Controlled icon-based user interface

Centralized management to reduce data security risk

Low total cost of ownership

Cost effective tin-client solution

Low operational cost – management as well as maintenance





A global multinational corporation improves its user experience with IBM’sSmart Business Desktop Cloud

Client:

This Japanese MNC deals withelectronics manufacturing andproducts. With a turnover of $2B in2009, it has extensive operations inthe AP-ex-Japan with over 16,000staff.

A global electronics and consumer group’soperations in Asia-PacificClient Requirements

This customer manages a total of 16,000 user seats in Asia Pacific (IncludingAsean, India, ANZ and Middle East)

Rapid business growth in India and Asean result in spiralling costs anddeclining user experience. Security also became a huge challenge due toever complex user access requirements

Solution

IBM Global Technology Services came in to help them plan, design andimplement IBM’s innovative and unique IBM Smart Business Desktop Cloud.

The solution was built to also support the customer’s wishes to slowlytransition to an Open Source environment

The solution’s first Phase is hosted in IBM’s datacenres in Singapore to serveIndia and various other Asean countries

Benefits

The client is very pleased with the services delivered and how IBM was ableto secure an environment for the company’s users in Asean

Now, the company enjoys:

• Improved access to resources anywhere, anytime.

• Lowered maintenance and support costs through remote desktopmanagement and user support.

• Enhanced malware and security protection

• A platform that can support Windows and open source

• A flexible and scalable infrastructure to support the peaks andtroughs of resource demands.





We recommend a brief Assessment and Planning phase toestablish a sound approach to the production design anddeployment SBDC Assessment & Planning Workshop – typically 4 - 5 wks

Nominal service fee

We will use a 3-phase approach:

Includes

- Assessment / Discovery

- Technical and Business Analysis

- Reporting – Assessment & Analysis Report; Strategy Report

Approx 4-6 weeks elapsed time

This builds a clear understanding of the scope and impact of the project, the resources available toaccomplish the work, and builds a valuable detailed planning and requirements document. It is notessential to have Assessment/Planning as stand-alone phase, but is viewed as highly desirable.

Discovery Analysis Reporting





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IBM Smart Business Desktop Cloud Services – Full Suite

- Consulting - assessment, design and planning

- Testing and Staging

- Project-based deployment services

• Procurement: Software, Server/Storage Hardware, End-User Device

• Solution deployment

• User enablement

- Managed Services

• End-User Helpdesk Services

• Desk-Side Support Services

• Hosting and SBDC infrastructure management

- Hosted, managed subscription service (Desktop on the IBM Cloud)

• Availability TBA





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Executive Summary

PCs are very costly assets, difficult to support and secure.

CIOs have ranked end user virtualization among their toppriorities to address business issues (costs, control,security).

Many influencers have indicated that client virtualizationis the next best opportunity space for significant costtakeout and quick ROI.

Benefits can include significant TCO savings, highersecurity, easier management and operations, improvedproductivity and so on.

Approach this as a business decision versus a technologydecision because the benefits are strategic and farreaching.

Partner with a trusted advisor who has real experienceand capability to guide or support your analysis andimplementation.

Get started now because this can provide a competitiveadvantage and afford real cost benefits in both the shortand long term.





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Thank You

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