smart data. better sales - australian industry group · smart data. better sales. what’s in a...
TRANSCRIPT
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Smart Data. Better Sales
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WHAT’S IN A PRODUCT?
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PRODUCT FEATURES
PRODUCT REACH
PRICING
MARKET POTENTIAL
PRODUCT COMPLEXITY
~ 20 DATA POINTS
~ 30 DATA POINTS
~ 15 DATA POINTS
~ 30 DATA POINTS
~ 30 DATA POINTS
COMPETITION
130 DATA POINTS ….
But potentially 8.1 million
permutations!
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COMPARISON &
REVIEW
BEHAVIOUR
TECHNOLOGY
PLATFORMS
USER FAMILIARITY
CONSUMERBEHAVIOUR.
PRODUCT REVIEWS
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SOCIAL
SELLING
TRENDSPROLIFERATION OF
MARKETPLACESONLINE
ECOSYSTEMS
MARKETPLACETRENDS.
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PAYMENTS
CONFIDENCE
TRAFFIC JUMPSTART
SALES
COMPARISONS
REVIEWS ECO_SYSTEM
WHY FOCUS ON MARKETPLACES?
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PRODUCT
EXPERIENCE
How we “SELL”is evolving
PRICE
EXCHANGE
PLACE
EVERYWHERE
PROMOTION
EVANGELISM
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SINGAPORE INDONESIA TAIWAN SOUTH KOREA
SINGAPORE
MALAYSIA
INDONESIA
TAIWAN
THAILAND
S. KOREA
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