smartcart presentation

8/2/2019 SmartCart Presentation

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Bad Information & Incentives

Consumers cant always get completeinformation on food products

How will this product effect my diabetes?

Is there a healthier alternative?

Unhealthy products are over-advertised

Promotions are mailed to the consumer

Fosters poor information gathering habits

ISSUES AT

HAND


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Bad Information & Incentives

Healthy food products are moreexpensive

Most unhealthy consumers are unhealthy

because of their financial status

Healthy options tend to be harder tofind & acquire

Healthy foods tend to have their ownsecluded section in grocery stores

Requires extra effort to acquire better food,creating an inconvenience for most

consumers

ISSUES AT

HAND


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Who benefits from smartcart?

Users who are unsure which products tochoose based on nutrition or cost

Users with personal health diet goalssuch as gaining & losing weight orincreasing their amount of certainvitamins & minerals

Users with high risk health diseases &problems such as allergies, diabetes andhigh cholesterol


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Competitors

SK Telecom's Smart Cart (2011)

Fooducate (2011)

The Grocer (2004)

IBM Shopping Buddy (2004)


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Why IS Our Product Unique?

Nutritional Information

Makes finding healthier food easy

Finds healthy food on sale

Offers healthy alternative suggestions

Tailored to your health needs

Makes use of common devices

iPad

Samsung Galaxy Tab Easy to use

Large client base


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ThePr

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What technology is this puppy packing?

RFID scanning Laser scanning

WiFi

connectivity QR-Code

scanning


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iPad Samsung Galaxy Tab

Ideal Devices


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Tablet Comparison

iPad Samsung Galaxy

Tab

Screen size 69.46 sq. inches 69.76 sq. inches

Resolution 1024 x 768 px132 px/in

1280 x 800 px149 px/in

Processor 1 GHz Dual-Core AppleA5

1 GHz Dual-CoreNVIDIA Tegra 2

Weight 1.33 lbs. 1.24 lbs.

OS iOS 5 Android Honeycomb

$499 $499


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What can it do?

Locate

Compare

Smartify

Shopping list

Cart list

Current nutritionalinfo.

Rich media


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DEM

O

Ash

ort,

graphic

aldem

onstratio

n


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Please Note

This is Version 1 of theSmartCart app. It containsthe primary and necessaryfeatures to accomplish our

goal. Later versions will rollout with additional features,

in addition to feature tweaks


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3/15/12 Landing screen.


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3/15/12 Main application screen, featuring large content display area, & side

panel for displaying a list of current products in your cart. Also containssi n in button.


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3/15/12 Once you click the Sign in button, the app prompts iOS to launch the

sign in pop-up.


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3/15/12 Product display, with the products name, manufacturer, nutritional

information, health advice, picture, and Add button to add this item toour cart.


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3/15/12 Lets Add the Ritz crackers to our cart.


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3/15/12 Once added, the product is listed in Your Cart list, along with its price,

and a running total of the products currently in your cart.


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3/15/12 Lets check out the apps namesake feature Smartify.


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3/15/12 An iOS drop-down menu appears with a preset list of potential health

goals for the consumer. Lets say we want to increase the amount ofener available durin the da .


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3/15/12 Smartify automatically searches the grocery stores individual database, and

displays top results based on your selected goal. Click the product to learn moreabout it, or Add it directly to your cart.


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3/15/12 What if you dont want to look at each product one-by-one? Use the

Compare feature to automatically compare two or more products basedon our s ecific oal.


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3/15/12 The drop-down menu automatically propogates its list with the items

currently being viewed. You can Edit the list to remove any item, orsearch for a new roduct to add.


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3/15/12 Lets see what the compare feature does.


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3/15/12 Shows nutritional information for each product.


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Future features

Inner-grocery store GPSproduct locator

Ability for spoken content

Ability for voice commands Additional nutritional tools

- Like a calorie counter


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Potential downfalls

At first, users will experience prolongedshopping times from learning how to

use the device

People may never learn to use it

The elderly

The technologically inept

Foreign language speakers

The blind (or other handicap)

Distractions can cause accidents anddilemmas in the grocery store

Cart collision


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Smartcart FOR the future

Adoption by every major grocerystore chain in the US

Consumers will learn how toautomatically make health-

minded decisions when groceryshopping

Consumers will live healthier

lifestyles through healthier foodchoices


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Questions?

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