smarter social media: maximize engagement and revenue
TRANSCRIPT
Smarter Social Media: Maximize Engagement and Revenue
@comcastbusiness
John JantschFounder,
Duct Tape Marketing(@ducttape)
Michael CrossonFounder,
Social Media Marketing Group on
LinkedIn(@SocialMediopolis)
Smarter Social Media PanelistsModerator Panelists
Jay BaerFounder,
Convince & Convert(@jaybaer)
Today’s Agenda
• Taking a strategic approach to social media
• Executing efficiently and persistently
• Keeping tabs on the conversation
• ROI and metrics
Assess what you already have
Success depends on your leadership and your
cultureTie your strategy to business objectives
It Starts with StrategyPut your social
media “discovery” process in play
It Starts with Strategy• Learn where your customers
are living their digital lifestyles
• Make your social media case
The social media
“discovery” process:
It Starts with Strategy
Mesh social strategy with your organizational goals
Test, test, and then test again
One size does not fit all:
It Starts with Strategy
Fit social into overall marketing
What works best?
One size does not fit all:
Questions and discussion Effective Execution
Tap into your optimal target:
Big picture, narrow focus
Setting “ant traps”:
Understand where
consumers are in the funnel
The right platform can
aid conversion
Keep Tabs on the Conversation
Start the conversation,
monitor results:• Leverage SEO/SEM• Put feedback to work• Remember, social is
only one aspect of the conversation.
Spurring conversion:
Driving Conversion
Drive prospects through the funnel
It’s doable, but not as a direct sales and conversion tool
Is it the right place to put your resources?
Questions and discussion ROI and Metrics
• ROI is the easiest metric to track
• Tools outside and inside social media platforms
• Don’t measure success on followers alone
Measuring the
metrics:
Let’s Bring You into the Conversation
Questions
Coming June 22nd @ 1:00 EST:
Building Your Team for Speed • Improving work process• Boosting collaboration• Technology tools for productivity• Boosting organizational speed to
streamline operations • Speed to market with new products and
services.
Upcoming Connections to Growth Webinars
Find ideas, solutions, and perspectives from experts and real business owners at the Comcast Business Community,
cbcommunity.comcast.comhttp://cbcommunity.comcast.com
Want More Information?
@comcastbusiness