SMARTPHONE WARS

Who’s Winning the

SMARTPHONE WARS

These days any professional, teenager or even child can be seen toting around a smartphone. We use them everyday to make calls, text, play games, send email, snap photos and so much more. But as technology develops and the market gets even more competitive, how can we know whose technology is better? And who is gaining the most market share? Or even who gets the most media attention?

We took a dive into our media intelligence platform, specifically our Discovery tool, to see which brands have been mentioned the most in the media in the past year. Our Discovery tool allows us to search over 3 petabytes of data dating back to 2010 to see media mentions of any keyword in TV, online news, social media, forums, blogs, and Twitter. Take a look yourself and find out how you can apply this technology to your PR and content marketing efforts.

Apple has taken the world by storm. The iPhone was first introduced in 2007 and runs off Apple’s own iOS mobile operating system. According to their Wikipedia page, as of March 2014, over 500 million devices have been sold. !!Since August 2013, Apple has been mentioned over 8 million times. Combine that with iPhone, and you get over 14 million mentions.

Apple

The most mentions of iPhone in one day, with over 55,000, occurred on September 10, 2013 ahead of the release of the iPhone 5S and 5C,

the latest versions of the phone to date.

SMARTPHONE WARS

Samsung

The Galaxy S5 was released in February of 2014 and you can see the

upward trend of media mentions in our chart below.

The next popular brand of smartphone is Samsung. Currently, Samsung is the largest manufacturer of devices running Google’s operating system, Android, consuming 46% of the market share. (Wiki)!!Since August 2013, Samsung has been mentioned in the media over 3 million times. When you combine that with a search of their most popular phone and the current version, the Galaxy S5, you receive close to 4 million results.

SMARTPHONE WARS

Nokia was one of the first companies to develop a cell phone and became increasingly popular in the 2000’s. We certainly remember the days of playing the game Snake on our Nokia 6000 series phones. !!Today the game has changed for Nokia. After losing market share when the iPhone was introduced, they had to come up with a new strategy. Nokia joined forces with Microsoft in 2011 to create the first Windows phone. When those plans struggled, Microsoft agreed to acquire Nokia’s mobile device business in 2013. At the end of Q4 of 2013, Microsoft had sold over 8.2 million Nokia Lumia devices, their most popular Windows phone. (Source: Wiki)

Nokia /

Since August 2013, Nokia has received over a million media mentions. When you combine that

with Windows phone and Nokia Lumia, you receive over 2 million records. Nokia received the most mentions in one day with over 22,000 back in

September of 2013 when the announcement broke that Microsoft was acquiring their mobile division.

Microsoft

SMARTPHONE WARS

HTC is credited with designing some of the world’s first touch and hand-held wireless devices in 1998. They are also credited with creating the first Android smartphone, 3G smartphone and 4G smartphone. Anyone remember the Palm Treo series? Yeah, they made those too. (Source: Wiki)!!Today, HTC’s most popular phone is the HTC One, which was released in March 2013. Over the last year, HTC has received over 700,000 mentions and when combined with their flagship smartphone, HTC One, the hits total over a million.

HTC

The biggest spike in mentions with over 7,000 came in March of this year when

they announced the release of their latest version of HTC One, the M8.

SMARTPHONE WARS

Similar to our example with Samsung, the noticeable spikes are when they announced new

products or features. The highest peak was in August 2013 when Xperia Z2’s predecessor was

announced, the Z1, with over 3,200 mentions.

Sony and Ericsson combined forces in 2001 and they are credited with introducing cameras on mobile phones. The thing that has affected Sony Ericsson’s position in the mobile device market the most is that they cannot create an operating system that can compete with Apple’s iOS and Google’s Android. Today, their flagship product, the Sony Xperia Z2 is certainly trying. (Source: Wiki)!Since August 2013, Sony Ericsson has only been mentioned about 59,000 times. When you combine it with their flagship smartphone, the Xperia, they receive over 280,000 mentions.

EricssonSony

SMARTPHONE WARS

Blackberry’s devices are widely popular with the business and government markets but have struggled to gain traction with the consumer market due to the power of Apple’s iPhone and Google’s Android brands. !!Since August 2013, Blackberry has been mentioned over 1.1 million times. But the mentions are probably due more to their struggle than their market share gains. The highest spike of mentions occurred in September of 2013, at over 14,000 mentions, when they announced they were reducing their staff by 4,500 and took a $1 billion operating loss. (Source: Wiki)

Blackberry

SMARTPHONE WARS

LG has played a big role in the consumer electronics industry. Anyone remember the LG Chocolate? Launched in 2005, the LG Chocolate was a big hit amongst consumers especially teenagers and college students. !!Today, LG is the third-largest mobile phone maker by unit sales. Since August 2013, LG has been mentioned in the media over a million times. When you combine those mentions with the mentions of their LG G3, their most popular smartphone, we receive almost 1.2 million mentions. (Source: Wiki)

LG

The biggest spike occurred in January of this year, with over 8,000 mentions, when they announced at the Consumer Electronics

Show that they would be releasing the G2 to the US market across several major carriers.

SMARTPHONE WARS

Based upon our data, it is clear that Apple still dominates the market with Samsung coming in at a close second. With the launch of the iPhone 6 later this year and the Galaxy S5 just released with talks of S6 launching during Mobile World Congress 2015, the mobile smartphone industry will continue to grow at a rapid pace.

SMARTPHONEWARS

Who’s Winning the

We will continue to watch the media for the latest trends in mobile technologies and cannot wait to collect even more data on this ever changing and growing industry.

SMARTPHONEWARS

Who’s Winning the

Take a demo of our Discovery tool todayReach us at

info@iqmediacorp.com www.iqmediacorp.com

Designed By: Digital Pomegranate