smashburger dominicana
DESCRIPTION
TRANSCRIPT
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smashburger Overview
Q4 2013
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Creating The #1 Better Burger Brand by
Becoming Every City’s Favorite Place for Burgers
Consumers
Operators
Shareholders
“Top” Business Model
Simple To Operate Unmet Consumer Demand
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Experiencia de los Socios de Franquicia
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smashburger At A Glance Our Business
Fast Casual, Better Burger
Almuerzo (55%), Cena (45%)
~$9 Average per Person
Our Restaurant
Modern Décor, High Energy
180 - 220 Metros cuadrados
Booth & Flexible Seating (40 - 70 Sillas)
Nuestro Menu
100% Certified Angus smashburgers
smashfries, Haystack Onions, Veggie Frites
Häagen-Dazs® Shakes & Floats, Beer and Wine
chicken, dogs & Signature Salads
Regionalized Menu Items
Our Service
Counter Ordering, Table Service
5 - 6 Minute Ticket Times
20 - 25 Minute Table Turns
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5 Year Plan – Keep Making History
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100
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400
Store Count
Avg
1978 1993 1993 1937 1981 1987 1986 2007Year Founded
1992 1996 1996 1955 1991 1971 2003 20081st Growth Year
First 5 Years Following First Growth Year
5yr Avg.
3yr Avg.
1987
1971
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Targeting Lifestyle With Occasions And Product
Occasions Product
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smashburger Is National And Focused Internationally
Store Count Per State:
Expected # in 2011
Open Markets
Expected Markets in 2011
Legend
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1 1
1
1
1
6
5
2
4
9 17
4
7
2
2 4
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26 2
2
2
5 6
9
1
Legend Legend
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Smashburger Ft. Collins, CO
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Smashburger Ft. Collins, CO
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Smashburger Lexington, KY
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smashburger at Newark Airport
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New Packaging Is Working Through DCs
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Classic Smash, Haystack Onions & Shake
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Spicy Baja Burger
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BBQ Bacon Cheese with Fries
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Harvest Chicken Salad
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Sides
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