Smashing Conference Review

@kmacdesignKathleen MacAinsh

Part 2

• How might our team work more collaboratively and effectively (CX, Research, Devs, Business, Content, Analytics)

• What kind of deliverables are other teams using to communicate designs to devs?

• How might we better communicate our work to the team and stakeholders?

• How are other teams working with the business to keep their vision and goals in mind when improving the UX

• How might we implement a pattern library at the start of a website redesign?

MAJOR KEYS SMASHING CONF | NEW YORK | 2016

KATHLEEN’S

MAJOR KEYS!

• THINK IN SYSTEMS

• EXPAND OUR DESIGN CULTURE

• WE’RE DOING GREAT!

• FOCUS ON CONTENT

THINK IN SYSTEMS

MAJOR KEY #1

Atoms, Modules and Other Fancy Particles - Part 2 by Alla Kholmatova

MAJOR KEY #1

How do you create an enduring design system that people

want to use?

MAJOR KEY #1

Understand the function of a module

Give modules names that people will use and remember

This results in consistency without detailed design specs

MAJOR KEY #1

Understanding the function of a module is a team effort

MAJOR KEY #1

MAJOR KEY #1

Giving modules names that people will use and remember is also a team effort

MAJOR KEY #1

Consistency without detailed design specs team effort

MAJOR KEY #1

MAJOR KEY #1

FOCUS ON CONTENT

MAJOR KEY #2

Kate Kiefer-Lee: Writing in the Real World

MAJOR KEY #2

Voice and Tone

MAJOR KEY #2

Voice doesn’t change

MAJOR KEY #2

Tone changes depending on the

situation

open sourced

EXPAND OUR DESIGN CULTURE

MAJOR KEY #3

Frances Berriman: Driving Culture Change With Design

DESIGNING GREAT CUSTOMER EXPERIENCES STARTS WITH THE WORK ENVIRONMENT

THE WORK ENVIRONMENT MUST ALLOW THE TEAM

AND PLAYERS TO SUCCEED

FRIENDLY, POSITIVE + OPEN CULTURE

BUILD A

Empathy

Straight to the point

Research as a team sport

Play in the same field

Share + celebrate

WE’RE DOING GREAT

MAJOR KEY #4

USER RESEARCH DESIGN SPRINTS

MODULAR DESIGN TOWN HALLS MOBILE FIRST

ACCESSIBILITY + PERFORMANCE CONTENT TEAM

ANALYTICS AND MORE

Let’s continue to expand our design

culture.

With each project we grow as a team and get better and

better!

• How might our team work more collaboratively and effectively (CX, Research, Devs, Business, Content, Analytics)

• What kind of deliverables are other teams using to communicate designs to devs?

• How might we better communicate our work to the team and stakeholders?

• How are other teams working with the business to keep their vision and goals in mind when improving the UX

• How might we implement a pattern library at the start of a website redesign?

Design systemsFrontify Workspace

Design SystemVoice and Tone Guide

Design System Workshop with various

roles together

Design Sprints Sharing often

Alla Kholmatova — Building a Pattern Language For The Webhttps://www.dropbox.com/s/picwj0kpkioicpg/atoms-modules-particles-alla-kholmatova.pdf?dl=0

How might we create a design system for our

company?

Principals Voice + Tone Style Guide

Pattern Library