Social Media for Firstgiving: What we’ve learned

Frank Days / @tangysliceFirstgiving.com / @firstgivingSocial Media Breakfast 11 / #SMB11December 10, 2008

Successful Web 1.0 Business

We should be a social media company too

3 million FB users!!

Get some interns and a web 2.0 guy& for bonus points, a web 2.0 PR firm,

and throw up some blogs!

A series of experiments…

Tagging…

Tagging…

140 new pages

tagged…

…out of 25,000 active pages on the system

About 15% of all fundraising pages have tags

Tagging…

The lucky winner

Digging…

Digging…Hundreds of pages Dugg, but not many

Diggs each

Twitter…

Twitter…

Twitter…

Twitter…

Big tweeter in small pond?

Facebook…

Facebook…

273 members, many of them not even

Firstgiving customers

Facebook…

What we’ve learned

• Think about demographic match with medium• For Firstgiving, social media has <10%

adoption (email is still king) • Will continue to test and learn