smithsonian mlearning mobile summit
DESCRIPTION
Presentation on mobile strategy and history at the Smithsonian Institution by Nancy Proctor, Head of Mobile Strategy and Initiatives, for the mLearning Summit 16 June 2010 organized with Pearson Educational Foundation, sponsored by Nokia.TRANSCRIPT
From “we do the talking”to “you do the talking”:
Mobile Learning and Interpretationat the Smithsonian
mLearning Summit 16 June 2010Smithsonian Institution
Nancy Proctor, Head of Mobile Strategy & Initiatives [email protected] @nancyproctor
In the Museum as Distributed Network…
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…at least half of the Museum’s platforms are already mobile.
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So if we want to meet our audiences where they are
And take them some place new…
Mobile is a great vehicle
http://www.youtube.com/watch?v=6ILQrUrEWe8
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Mobile is personal
and social
http://picasaweb.google.com/anup.rao/HaifaAkkoIsrael#4954285426665324562
Thinking outside the audiotour box
Thinking outside the Acropolis
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The Reynold’s Center, home of the Smithsonian American Art Museum & National Portrait Gallery
Thinking about the Agora
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Kogod Courtyard of the DW Reynolds Center; quotation by Steven Zucker, 2008
Thinking outside the audiotour box
Means going fromheadphones to microphones
From “We do the talking” to “We help our audiences do the talking.”
http://smithsonian20.si.edu/schedule_webcast2.html
Robin White Owen
James Bradburne
Deborah Howes
Bruce Wyman
So where do we start?SI Guide: 2005
http://www.smithsonianmag.com/travel/From_the_Secretary_Guiding_Light.html
iGo: 1994
http://www.worldmind.com/media/text/clients/visible/visible.html
Podcasts
Cellphone tours
NMAI.SI.edu/mobile
http://smithsonian-webstrategy.wikispaces.com/Fritz+Scholder+mobile+web+tour
Mobile.NASM.SI.edu
http://smithsonian-webstrategy.wikispaces.com/NASM+Mobile+Website
GoSmithsonian.com (mobile)
http://smithsonian-webstrategy.wikispaces.com/GoSmithsonian+Mobile
Design USA at Cooper-Hewitt“Don’t even think about not using it
because then you won’t truly see the show.”
http://smithsonian-webstrategy.wikispaces.com/Design+USA+iPod+Touch+tour
Roberta Smith, NY Times, 14 January 2010http://www.nytimes.com/2010/01/15/arts/design/15design.html
MEanderthal
http://smithsonian-webstrategy.wikispaces.com/MEanderthal
Yves Klein at the Hirshhorn
http://smithsonian-webstrategy.wikispaces.com/Design+USA+iPod+Touch+tour
In the Pipeline Extensive research into Mall visitor audiences
Text-message based scavenger hunts and games
American Art mobile museum guide
Mall visitors’ app
NMAI exhibition tour app
Zoo app
Mobile giving
NMNH Leaf-identifier app
Mobile cross-collections search
Experiments in Augmented Reality
Where are we going?1. Best practice documentation
2. Infrastructure: ubiquitous secure hosting platforms for mobile content management &
publishing analytics to support opensource applications
3. Standards
4. A Smithsonian Mobile Architecture and framework
5. A Mobile Toolkit
Some of the tools… Smithsonian Commons Mobile
Collections search
Image delivery
Events calendars
Maps and wayfinding
“About…” content and functionality
Visitor feedback capture
Social media functions/communities of interest
Mobile metrics and campaign functions
Mobile advertising and promotions
Location-based functions
Augmented reality
?? What would you add?
How will we get there?
Mobile pages on the Smithsonian’s Web & New Media Strategy Wiki: http://smithsonian-webstrategy.wikispaces.com/Mobile
Voice your Vision: http://www.youtube.com/user/SmithsonianMobile
From June 2010: mLearning workshops & summit
July-September 2010: Mobile Strategic Planning
July 21-23, 2010: Mini-conference Workshops for SI staff Mobile fair
August 2010: Drafting…
September 2010: First draft reviewed by SI staff
SI Mobile Strategic Planning