smm and sem marketing with iscope digital
TRANSCRIPT
Social Media Audit
Social Media Monitoring
Social Media Management
Social Online Reputation Management
Social Media Marketing
Social Media PR
Social Media Audit:
Research your social media presence
Analyzing your social media opportunity and threats
Recommending the ideal social media strategy
Execution plan
Social Media Monitoring
Identifying con variations
Segregating con variations
Analyzing conversation
Insight & recommendation report
Social Media Management
Strategic presence creation on social media
Presence promotion and response management
Analyzing opportunities for social media outreach
Online Reputation Management
Researching and analyzing current online reputation
Defining a reputation score
Recommending steps to improve reputation score
Execution of recommendations
Social Media Campaign
Creation of campaign thought
Illustration of campaign execution – tool, Apps and prospective conversation strategy
Deliverables (ROI) via camping execution
Social media release
Identification of online PR Objective
Analysis of PR Opportunities
Strategy Layout and Activation of blogger and Influencer outreach
Social Media Strategy
With a well-designed social media strategy, you can leverage conversation to advance your business. Without such a strategy, you run the risk of falling behind.
The benefits of social media campaigns are extensive – from increasing customer satisfaction, to keeping tab on the competition, to marketing your latest product.
Why not take advantage?
Creating profile Creating page Content development Buzz creation Integration page with other social media channels Post updates with links to the desired landing page Joining groups and pages Adding members Starting discussions Sharing links Creating facebook “like” button and badge, to place it in the website and blogs Run contests, promotional campaigns, polls… Video sharing via YouTube tabs ( for viral campaigns) Photo sharing via page flicker apps/ similar apps Document sharing ( pdf, ppt, whitepapers, brochures, notes..) Customized contact form/ registration form Promote blogs/feed Adding custom tabs Tagging use of various external interactive Apps
Creating profile Creating company page Integrating profile with other media channels Add connections Join Groups Targeting and networking with the influencers Starting Discussions in groups Active participations in relevant Q&A’s Publish Press release Create polls Launch and promote e vents Submit feeds Share presentation Integrate blogs to the profile Share likes
Creating twitter handle Post tweets with site link (content from the site) Following key influencers Use hash tags for keywords Retweet influential tweets Tweeting based on trends Post natural updates frequently Influence mentions Create a twitter badge and place it on the site
and blogs Increase followers base constantly Network and engage the followers
Google +
Create profile Create page Content Development Buzz Creation Integrating page with other social media channels Post updates with links to the desired landing page Joining pages Adding influencers to our circles Starting discussion Sharing links Video sharing Photo sharing Document sharing ( pdf, ppt, whitepaper, brochures, notes…) Tagging
Creating Profile Creating boards Content Development Buzz creation Integration profile with other social media
channels/blogs Add pins Influence repines Photo sharing with links Sync info graphics Follow influencers Follow relevant boards
Blogs And Q&A’s
Blogs
◦ Follow key blogs◦ Comment on blogs with link◦ Network with influential bloggers
Q&A’s
◦ Post questions and answers on Q&A sites like answer, bag, quora, yahoo answers with links, to derive traffic, increase backlinks, create more visibility and enhance online reputation
Digital PR
Monitor and evaluate relevant online media conversation
Engage with key influencers in the blogosphere
Develop the corporate blogs, social network sites and multimedia tools
Plan and develop content for corporate websites
Optimize e communication for effective distribution in the digital space
Social Bookmarking and Document sharing
Social Bookmarking
◦ Bookmarking Links from the site◦ Adding keywords◦ Using top SBM sites for quality backlinks: mixx,
jumptages, Digg, Reddit, stumbleupon, delicious,
Document sharing
◦ Sharing presentation through slide share, scribd, docstoc
◦ Publishing white papers and Article in scribd and docstoc
12 – Month Social Media marketing plan
12 – Month Social Media marketing timeline
Month 1-3 brand
presence
Create
profiles
Implement
brand image
Announce
presence
Traffic Sources
Referring
sites
Search
engines
Project Traffic
12.5 %
increase
Twitter/facebook
followers
100 -2000
followers
Costing
$500
12 – Month Social Media marketing timeline
Month 3 - 6 :
Brand/custom
er
engagement
Increase
followers base
Monitor brand,
industry, niche
Reply to
customers and
prospects
Traffic source
Referring sites
Search
engines
Projected
traffic
25 – 30 %
increase
Twitter/
facebook /
followers
1000- 3000
followers
Costing
$1500
12 – Month Social Media marketing timeline
Month 6 - 12:
ROI focus
Special offers for
fans, members,
followers…
Converts fans,
members, followers
to email subscribers
Revenue based
campaigns
Lead generation
Traffic Sources
Referring sites
Search engine
Projected
Traffic
50-60 % increase
Costing
$2500
