You MUST perform all three optimization and marketing techniques to succeed in the online space today!

Effective Online MarketingGoing ORGANIC, LOCAL and SOCIAL

Organic search is the result of typing in a search phrase into Google or one of the other search engines. This “natural” listing is still highly important in your SEO & SEM strategy.

Local placement is best known as Google Maps or Google Places (also Bing, Yahoo and others have the same features). This is becoming much more important.

Social Media is fast becoming the 800-pound gorilla in online marketing. Without a solid campaign, your ranking will suffer immensely.

Today’s business owners are faced with an enormous problem

1. Now more than ever, your website and social platform will be increasingly important.

2. Most business lack the knowledge to develop a web campaign that is effective at effectively converting views into sales.

3. Some businesses believe they can’t compete on an economical basis with the big guys.

4. And many business are finding it hard to make transition from traditional advertising mediums.

They are not aware of the opportunities that exist to get ahead of their competition

Do You Still Do This?

In the past, staying connected meant advertising with:• Phone Directories• Newspaper or phone book

• TV & Radio

• Direct Mail

• Telemarketing

• Print Ads

• Word of Mouth

Times are rapidly changing

• Phone Directory

• Newspapers

• TV

• Telemarketing

• Direct Mail

• Print Ads

• E-Mail

Where is yours?

Declining Rapidly

DVR/TiVo

Do Not Call List

1%-2% Yield

Rising Costs

Spam Software

4

Traditional advertising mediums are loosing their effectiveness

That means, your phone will ring or customers will walk through your door if you stand out in the new local market

One Statistic Stands Out82% of local searches result in offline action

trillion web pages exist online today

percent of households have two or more computers

percent of online users have at least one social account

1 78 80

Your website is still your home base and is important!

But having a website isn’t enough anymore

• Once you build it, how do people find it?

• How do you find targeted traffic anddrive it to your website?

• How will social media and mobileapplications play into the plan?

• And what about all those new reviewsites and social portals?

6

Most search optimization companies fall short because they only do ONE of the three things required to succeed online today!

Let’s take a look at the three techniques, so you better understand why ALL THREE are better when used together

You Need a Mixture of ALL TechniquesTo get the most results, you must employ

ORGANIC, LOCAL and SOCIAL

Organic search is the result of typing in a search phrase into Google or one of the other search engines. This “natural” listing is still highly important in your SEO & SEM strategy.

Local placement is best known as Google Maps or Google Places (also Bing, Yahoo and others have the same features). This is becoming much more important.

Social Media is fast becoming the 800-pound gorilla in online marketing. Without a solid campaign, your ranking will suffer immensely.

Organic Search ResultsTraditional Search Engine Optimization (SEO)

Typing in keywords or key phrases results in “natural”

or “organic” results

This still represents over 60% of most traffic for a

website that ranks

85% of all organic result traffic comes from BEING ON PAGE ONE

There are over 100 highly traffic websites where consumers are talking about and Reviewing YOU!

Are you monitoring your online reputation and optimizing your listings?

SOMEONE SHOULD BE!

Org

anic

• 71% of all American adults use the Internet.

• 91% of all Internet users use a search engine to find information.

• Over 50% of all purchases are preceded by an Internet search

• 30 percent of all search queries contain a city, state or zip code.

• There are 2.6 billion local searches a month

• What does this have to do with you?

• You need placements on LOCAL SEARCH PORTALS & MAPS

Local Placement or Search

Why MobileWhy Mobile??• There are 5 billion plus cell phone user vs. only 1.8 billion Internet users There are 5 billion plus cell phone user vs. only 1.8 billion Internet users

(almost 3x in market size.)(almost 3x in market size.)

• Of these users, 51 Million use smart phones.Of these users, 51 Million use smart phones.

• There is a fundamental shift in how people are communicating.There is a fundamental shift in how people are communicating.

• Text open up rates are 95%Text open up rates are 95%

Not to mentionNot to mention……

• 73% of new mobile phone buyers report that text messaging 73% of new mobile phone buyers report that text messaging is the most important feature on their phoneis the most important feature on their phone

• The typical mobile phone user now sends more text messages The typical mobile phone user now sends more text messages than mobile phone callsthan mobile phone calls

• Gen Y and Z consider e-mail passe’. Gen Y and Z consider e-mail passe’. • In fact, some universities have stopped distributing e-mail In fact, some universities have stopped distributing e-mail

accounts.accounts.

• You can buy traffic for .02 a click!You can buy traffic for .02 a click!

Standing Out!

15

Provide access to potential customers through Google and

Yahoo maps

Provide access to potential customers through Review Sites

Our Services

• Set up local listings• Make sure all elements

are there to get top placement.

• Add services here.

• Mobilize your business• Set up Text Messaging• Add services ehre

Review Process

Simple!Our Process 1) REVIEW CARDS GIVEN TO CLIENTS - Print Review cards to give to your clients so that they can submit honest reviews on your product, service or performance. These stamped postcards are mailed directly to the Local Search Dominator headquarters for publication. 2) REVIEW CARDS PUBLISHED ON WEB - Review cards are scanned and also entered electronically on the web. These reviews are distributed through a variety of review sites (such as Google Local) so other consumers can find you when they are looking for a service provider. 3) REVIEW CARDS MAXIMIZE YOUR VISIBILITY - Reviews published on on-line review sites maximize your company's visibility, credibility and SEO results. The more reviews you have, the better your results.

A Comment on the Economy• When times are bad for the economy, it can be a great time to start a

business. In fact, 16 of the 30 companies that make up the Dow industrial average were started during a recession or depression. These include Procter & Gamble, Disney, Alcoa, McDonald's, General Electric and Johnson & Johnson

• These economic times are an opportunity. Companies that make it will end up with a larger market share than when they started.

• How does one take advantage of the opportunity? By being known—how does one get known? Marketing and promotion.

• Without promotion something terrible happens .. nothing ---PT Barnum