smx west - extreme excel excellence (brett snyder) - march 12, 2014
TRANSCRIPT
![Page 1: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/1.jpg)
@BrettASnyder
Extreme Excel Excellence
Brett Snyder
Director, Search Engine Optimization
![Page 2: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/2.jpg)
@BrettASnyder
About Me
Director, Search Engine Optimization, Nebo Agency
• Human-centered approach to SEO
• Download the Presentation
• Twitter: @BrettASnyder
![Page 3: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/3.jpg)
@BrettASnyder
About Me
![Page 4: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/4.jpg)
@BrettASnyder
About Me
![Page 5: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/5.jpg)
@BrettASnyder
About Me
![Page 6: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/6.jpg)
@BrettASnyder
Goal
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@BrettASnyder
Automated Milestone Scheduling
http://bit.ly/automated-scheduling
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@BrettASnyder
Meta Data Generation
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@BrettASnyder
Wedding Invite List
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@BrettASnyder
Testing your Loved Ones
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@BrettASnyder
Goal
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@BrettASnyder
Goal
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@BrettASnyder
Goal
Simple Data
Valuable Data
Actionable Data
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@BrettASnyder
Actual Data vs. Actionable Data
![Page 15: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/15.jpg)
@BrettASnyder
Actual Data vs. Actionable Data
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Nested Functions
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@BrettASnyder
IF Functions
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@BrettASnyder
IF Functions
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@BrettASnyder
IF Functions
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@BrettASnyder
What are Nested Functions?
![Page 21: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/21.jpg)
@BrettASnyder
What are Nested Functions?
1
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@BrettASnyder
What are Nested Functions?
1 2
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@BrettASnyder
Who remembers PEMDAS??
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@BrettASnyder
PEMDAS
(a X b ÷ c + d -e)f1 6
25
4
3
![Page 25: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/25.jpg)
@BrettASnyder
What are Nested Functions?
1
![Page 26: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/26.jpg)
@BrettASnyder
What are Nested Functions?
1
2
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Using Nested Functions
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@BrettASnyder
Identify the Problem
![Page 29: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/29.jpg)
@BrettASnyder
Determine the Criteria
Clicks
Impressions
Clickthrough Rate
Average Position
Organic Ranking
Organic Traffic
Bounce Rate
Conversions
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@BrettASnyder
Find the Key
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@BrettASnyder
Find the Key
This is the key!
![Page 32: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/32.jpg)
@BrettASnyder
Find the Key
![Page 33: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/33.jpg)
@BrettASnyder
Build the Solution
![Page 34: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/34.jpg)
@BrettASnyder
Build the Solution
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Striking Distance Keywords
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@BrettASnyder
Identify the Problem
![Page 37: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/37.jpg)
@BrettASnyder
Determine the Criteria
Where are you currently ranking?
How many impressions did it get?
How many conversions did it get?
![Page 38: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/38.jpg)
@BrettASnyder
Find the Key
![Page 39: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/39.jpg)
@BrettASnyder
Build the Solution
![Page 40: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/40.jpg)
@BrettASnyder
Build the Solution
![Page 41: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/41.jpg)
@BrettASnyder
Build the Solution
Ranking <20; Ranking >5
![Page 42: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/42.jpg)
@BrettASnyder
Build the Solution
Impressions > 100
![Page 43: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/43.jpg)
@BrettASnyder
Build the Solution
Conversions >= 1
![Page 44: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/44.jpg)
Nesting Multiple Functions
![Page 45: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/45.jpg)
@BrettASnyder
Nesting Multiple Functions
![Page 46: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/46.jpg)
@BrettASnyder
Nesting Multiple Functions
![Page 47: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/47.jpg)
@BrettASnyder
Nesting Multiple Functions
![Page 48: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/48.jpg)
@BrettASnyder
Nesting Multiple Functions
![Page 49: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/49.jpg)
@BrettASnyder
Nesting Multiple Functions
![Page 50: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/50.jpg)
@BrettASnyder
Nesting Multiple Functions
![Page 51: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/51.jpg)
@BrettASnyder
Nesting Multiple Functions
![Page 52: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/52.jpg)
Building Tools
![Page 53: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/53.jpg)
@BrettASnyder
Identify the Problem
![Page 54: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/54.jpg)
@BrettASnyder
Identify the Problem
![Page 55: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/55.jpg)
@BrettASnyder
Determine the Criteria
Impressions
Conversions
Cost/Conversion
![Page 56: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/56.jpg)
@BrettASnyder
Find the Key
![Page 57: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/57.jpg)
@BrettASnyder
Build the Solution
![Page 58: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/58.jpg)
@BrettASnyder
Build the Solution
![Page 60: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/60.jpg)
(not provided)
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@BrettASnyder
Goal
![Page 62: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/62.jpg)
Validated Learning
![Page 63: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/63.jpg)
@BrettASnyder
Validated Learning
![Page 64: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/64.jpg)
What Do We Have?
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@BrettASnyder
Google Analytics Landing Pages
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@BrettASnyder
Google Webmaster Tools
![Page 67: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/67.jpg)
@BrettASnyder
Where Are Our Keywords?
![Page 68: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/68.jpg)
@BrettASnyder
Where Are Our Keywords?
Title Tags!
![Page 69: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/69.jpg)
@BrettASnyder
Title Tags (Screaming Frog)
![Page 70: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/70.jpg)
Build the Solution
![Page 71: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/71.jpg)
@BrettASnyder
Build the Solution
![Page 72: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/72.jpg)
@BrettASnyder
Pages Containing Keyword
![Page 73: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/73.jpg)
@BrettASnyder
Search Queries Containing Keyword
![Page 74: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/74.jpg)
@BrettASnyder
Ranking Opportunity
![Page 76: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/76.jpg)
@BrettASnyder
Goal
![Page 77: SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014](https://reader034.vdocument.in/reader034/viewer/2022042701/55a78e0d1a28aba5318b458c/html5/thumbnails/77.jpg)
@BrettASnyder
THANK YOU!
TO LEARN MORE OR FOR ANY QUESTIONS:
Brett Snyder
Director, Search Engine Optimization
Nebo Agency
@BrettASnyder