snagajob | the new rules of getting your jobs to show up on google
TRANSCRIPT
TODAY’S PRESENTER
Ken ShaferSenior SEO Business Manager
Google Jobs Expert
Why Google Jobs?
4
46% of all U.S. employers say
they face talent shortages
Poll Question #1
What’s your biggest hiring challenge?
6Hiring challengesResults from Snagajob’s 2017 Hiring Survey
Finding quality candidates is the #1 hiring challenge for hourly employers
Finding quality candidates
Identifying best-fit candidates
Filling open positions quickly
Receiving enough applicants
57%
41%37%
32%
What is Googlefor jobs?
8
What it is NOT ...
● A job board
● Applicant tracking tool
● A targeted marketplace
● Employee hiring software
● Proactive job seeker engagement
What it IS ...
● A job aggregator
● Applicant sourcing tool
● A universal job search engine
● Powerful job matching algorithm
● Dependent on job seeker search
BreakdownWhat Google’s job search tool is and what it isn’t
Google Search helps users find jobs more effectively by organizing job postings from across the web into one place.
Google jobs requirements
Poll Question #2
Are your jobs currently optimized for
Google’s job tool?
3 Must-Haves to Show Up on GoogleOptimizing for Google’s job search tool
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Individual job pages for each job at each location
Structured data markup for job postings
Indexable XML sitemap that allows for frequent crawls
1 2 3
Requirements — Individual Job PagesOptimizing for Google’s job search tool
15
Individual job pages for each job at each location
1
Requirements — Structured Data MarkupOptimizing for Google’s job search tool
16
Job title
Structured data markup for job postings
2
Job description
Job location
Hiring organization
Date posted
Optional Fields — Structured Data MarkupOptimizing for Google’s job search tool
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Base salary
Structured data markup for job postings
2
Employment type
Industry
Skills
Responsibilities
Optional Fields Cont.’d — Structured Data MarkupOptimizing for Google’s job search tool
18
Structured data markup for job postings
2
Work hours
Qualifications
Education requirements
Experience requirements
Valid through*
19Top factors when considering a jobWhat’s most important to hourly job seekers
01 Pay
02 Location
03 Hours
04 Culture
05 Growth
20How structured data pulls into Google jobsGoogle jobs recommendations
Date posted
Location/distance Employment status
Base salary
Requirements
Responsibilities
Qualifications
Requirements — Indexable XML Sitemap Optimizing for Google’s job search tool
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Indexable XML sitemap that allows for frequent crawls
3
Keep Google updatedMake sure you’re keeping Google informed anytime you add, change or remove one of your job postings.
Impacts ofGoogle jobs
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46%Snagajob also drives traffic from other sources, such as:
Mobile app Other sites Email alerts
of Snagajob job seeker traffic comes from organic search
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8% of Snagajob job seeker
traffic coming from Google jobs widget
25
8% Increase in completed applications on desktop 22% Increase in completed
applications on mobile
Increases in completed applicationsImpacts of Google jobs
Poll Question #3
Which job sites are you currently posting jobs to?
27Optimized Job Sites + PostingsEasy ways to optimize for Google jobs
28Optimized Careers PagesEasy ways to optimize for Google jobs
Q&A
Activity ID: 322704Credit Hours Awarded: 1 (HR General)
Activity ID: 17-7R4FTProfessional Development Credits (PDCs): 1
SAVE THE DATE
Successful Back to School Hiring Strategies
Wednesday, July 12 at 11:30am ET