snapshot of uk newspaper activity
DESCRIPTION
Updated version to include GMGTRANSCRIPT
MEN Media Project: S&B Digital Board (May 2008) Page 1
Sarah HartleyMEN Media1 Scott PlaceManchester
M3 3RN0161 211 2418
What’s happening?May 2008
MEN Media Project: S&B Digital Board (May 2008) Page 2
What’s happening?
What’s coming upWhere the web is atHow UK local/regional newspapers are responding
MEN Media Project: S&B Digital Board (May 2008) Page 3
Where the web is at
Web 2.0 here to stay
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Where the web is at
Life is socialPeople consume content from where they are.There’s interaction with the provider PLUSInteraction with other users.Technology is mobile.A many-to-many model.
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Where the web is at
Life is mobile.More mobiles than people in many countries.Britons send more than one billion text messages per week. Mobile has turned people into content creators.
MEN Media Project: S&B Digital Board (May 2008) Page 6
The challenges we face
How to reach audiences.How to reach advertisers.How to move staff from print to digital.How to maintain relevance.How to be useful to people’s lives.
MEN Media Project: S&B Digital Board (May 2008) Page 7
What others are doing
Four themesSocial(Hyper) LocalMulti-media, multi-platformOrganisational change
MEN Media Project: S&B Digital Board (May 2008) Page 8
UK regional/local newspaper activity
ExperimentingMashing upIdentifying core purposesRe-structuringTraining
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What others are doing
SocialBlogging, lots of bloggingBirminghamFirst TM use of multi-author blogsConsultation and involvement of existing bloggers.Designed to reflect Post interests. eg. AutomotiveSuccess without sport
MEN Media Project: S&B Digital Board (May 2008) Page 10
What others are doing
SocialBloggingLiverpool business communityProfessional and UGC shared platformLaunch of “club”
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UK regional/local newspaper activity
SocialMicro-blogging with Twitter.Evening Leader in Wrexham doing sports updates.
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UK regional/local newspaper activity
SocialUse of Twitter as campaign tool.MEN launched Save Sven.Utilised feeds from MEN, BBC and Sky.Tight niche content i.e. Sven related.Just part of mix – print, online, social, video.
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UK regional/local newspaper activity
SocialMicro-blogging with TwitterPlymouth Herald breaks newsFollows with online
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UK regional/local newspaper activity
SocialMicro-blogging with Twitter.Liverpool’s election night coverage.
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UK regional/local newspaper activity
SocialUsing Twitter for news feeds.Carlisle News and Star, Birmingham Post
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UK regional/local newspaper activity
SocialTaking the content to the user on Facebook, Flickr, YouTube etc.
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UK regional/local newspaper activity
HyperlocalAll groups looking at geo-tagging content.Northcliffe enhancing its CMS to enable geo-tagging across the group's 'Thisis' websites.Archant to geo-tag all copy to postcode level.TM to start geo-tagging for community sites.
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UK regional/local newspaper activity
Hyper localAward-winning community sites for Teesside.Defined by postcode.140,000 UU.Built on a blogging platform.80% unique UGC, 20% re-purposed.Small business advertising.
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UK regional/local newspaper activity
HyperlocalAward-winning community sites in Hull.Launched in January1,000 registered users.More than 50,000 visits, 280,000 page views. 2,000 user-generated posts since its launch.
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UK local/regional activity
HyperlocalGlasgow launch of 36 sites started in March.UGC news, events, pix and video.14,000 users since launch quoted.
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UK regional/local newspaper activity
HyperlocalUse of interactive mapsMEN asked users to plot traffic issues.Hundreds of responses and still growing.
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UK regional/local newspaper activity
HyperlocalUse of interactive mapsRochdale Observer asked users to plot fuel prices.
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UK local/regional newspaper activity
Multi-media, multi platformVideo, lots of it.Mostly TV styleExeter Express and Echo trial report.Just part of the mix.Pushing into mobile with text alerts.
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UK regional/local newspaper activity
Multimedia, multi platformVideoSmall amount of “made for web”Westmorland GazetteLess presenter led
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UK regional/local newspaper activity
Multimedia, multi platformUse of video for campaign.Reading Evening Post launched ‘Keepy Uppy’Invited UGC via You Tube.In-house VJ contributed celebrities.
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UK regional/local activity
Multimedia, multi platformVideoLimited use of UGCOpportunity in this areaSkycast using for footballStarting to move into news
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UK regional/local activity
Multimedia, multi-platformVideoLive streaming experimentation going on in Qik, BambuserEarly adoption in SeesmicVideo going social
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UK regional/local activity
Multimedia, multi-platformAudioThe Northern EchoInterviews and headlinesSocial element with RSS, myYahoo and myMSN
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UK regional/local activity
Multimedia, multi-platformAudioThe Lancashire Evening PostTalking newspaperSubscribe on iTunes
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Multimedia, multi-platform
Live streaming experimentLiverpoolBlogging, micro-blogging, video, mobileGoing live today
“Tuesday is a way of trying to reconnect with past, present (and hopefully future) audience. We'll test the technology and hopefully change some mindsets - internal and external,” Alison Gow.
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UK regional/local activity
OrganisationalRe-structuring of newsrooms.Multimedia editors appointed in every TM centre.Northcliffe ‘handed back’ websites to the print staff.Newsquest this month announced print/online/mobile restructure in Scotland.All groups adopting “web-first” strategy.Training schemes across groups.
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UK regional/local activity
OrganisationalSetting up of community teams.Journalists and co-ordinators.Teesside a dedicated team of seven.
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UK regional/local activity
OrganisationalEstablishment of “data” teams.Specialist journalists for mobile services.
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To conclude
A time of experimentation for all newspaper companies.A mix of media across a mix of platforms.Exploring the opportunities of social media.Facing the new demands with new structures.Local is important.Personal is more important.
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UK regional/local newspaper activity
Any questions?
Contact me:Sarah Hartley, blogger (and head of online
editorial)M.E.N Media, 1 Scott Place, Manchester.0161 211 [email protected]