2010 05 snapshot uk

8/14/2019 2010 05 Snapshot UK

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The strategic alliance Louvre Hotels/Golden Tulip isharnessing its geographic breadth, comprehensivebrand portfolio and team expertise to consolidate itspresence in Europe and venture into targetterritories such as Morocco, India, Brazil, the Middle

East and China.

The alliance establishments can be broken down intothree categories: 26% fully-owned hotels (managed byLouvre Hotels), 27% hotels run under a managementagreement (operated by Louvre Hotels within theframework of a hotel owner’s mandate) and 47% hotelsrun as a franchise (managed by the owner).

Key figures for Louvre Hotels & Golden Tulip*

• the world’s 8th largest hotel group• 7 brands , ranging from 1 to 5 stars

• over 1 000 establishments in 41 countries• An 81,000 room capacity

Key figures for Louvre Hotels & Golden Tulip*

• the world’s 8th largest hotel group• 7 brands , ranging from 1 to 5 stars• over 1 000 establishments in 41 countries

• An 81,000 room capacity

At 48 years of age, Pierre-Frédéric Roulot joined LOUVRE HOTELS in November 2007.

He has contributed in particular to rolling out the Campanile “New Generation” concept as well assteering current renovation and development plans for Première Classe, Kyriad and Kyriad Prestige.He also participates actively in the international expansion of the group’s brands

After graduating from ESLSCA Business School and earning a Master’s degree at the prestigiousHEC Business School, Pierre-Frédéric Roulot began his career in 1986 with McDonald’s France. In1993 he became Marketing Director, then Regional Director for the North-East region (1996) before

being named Vice-President, Operations and Franchising (2000). In 2004, Pierre-Frédéric Roulot became General Manager of McDonald’s France. Managing 40,000 employees working in over 1,000 restaurants, he contributed in

particular to adapting the McDonald’s concept to better meet the needs and special features of the French market whilemanaging relations with the franchisees.

Louvre Hotels is a Groupe du Louvre subsidiary run byPierre-Frédéric Roulot. It was established in 1976 and

joined the Starwood Capital Group investment fund in2005.

Louvre Hotels joined forces with the Golden TulipHospitality Group in July 2009, when Starwood Capital tookover the latter. That move ranks Louvre Hotels & GoldenTulip as the number 8 hotel group worldwide. It nowcounts more than 1,000 hotels ranging from 1 to 5 stars(7 brands) in 41 countries .

Louvre Hotels & Golden Tulip,the number 8 hotel group worldwide

One of Europe’s most dynamicplayers

Pierre-Frédéric Roulot, President of Louvre Hotels & Golden Tulip

8/14/2019 2010 05 Snapshot UK


Asia Pacific6 hotels

Middle East38 hotels

Africa

12 hotels

North America2 hotels

South America26 hotels

Europe952 hotels

Louvre Hotels & Golden Tulip in Europe

France 798 – The Netherlands 71– Germany 12 – United Kingdom 19 - Italy 8 - Poland 10Belgium 10 – Spain 8 – Romania 7 - Luxemburg 2 - Portugal 2 –Hungary 1 – Czech Republic 1 – Bulgaria 1 - Malta 1 – Cyprus 1

Louvre Hotels & Golden Tulip in Europe

France 798 – The Netherlands 71– Germany 12 – United Kingdom 19 - Italy 8 - Poland 10Belgium 10 – Spain 8 – Romania 7 - Luxemburg 2 - Portugal 2 –Hungary 1 – Czech Republic 1 – Bulgaria 1 - Malta 1 – Cyprus 1

A worldwide network *

By year-end 2011, the combined forces of Golden Tulip and Louvre Hotels plan to have 1,250 hotels and over 100,000 rooms, more than a third of them outside France .

Keys to the group’s growth include:• Drawing on its teams’ expertise and know-how to seize local development opportunities• Pinpointing opportunities by carefully analyzing each market’s potential• Applying a systematic approach to studying brand compatibility in terms of each specific market• Adapting concepts to fit the local culture

• Creating joint ventures with local business partners

• Developing franchising abroad (200 hotels outside France are already run as franchises)

An alliance programmed for growth

Contact: Olivia Meyer – Communication Manager Louvre Hotels - +33 (0)1 42 91 49 71 * april 2010 Figures

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Changing along with your desires

389 hotels - 24,885 rooms - Created in 1976Campanile was created as a chain based on the values of convivialityand authenticity with a full-fledged restaurant concept. Today,Campanile is a major player on the 2-star hotel market in France andEurope.Consumer demands have evolved, and to satisfy its clients Campanileis launching a renovation program entitled “New Generation”, coveringeverything from lodging to food service. To translate this modern,client-oriented concept into change, Campanile called on two bignames in the design and restaurant businesses: Patrick Jouin andPierre Gagnaire. This upscaling will in no way undermine the brand’score values of conviviality and authenticity; it willsimply carry them into the 21 st century.More comfort, less conformity

223 hotels - 12,588 rooms - Created in 2000Since its creation, Kyriad has made an ambitious promise to its clients:o offer the perfect balance between the guaranteed quality of a chain

and the personality of an independently-owned hotel.Kyriad is the only French 2-3 star brand to offer this balance in such anextensive network.

15 hotels - 1,434 rooms - Created in 2003Kyriad Prestige hotels are developing rapidly in France andnternationally. They benefit from the reputation of the Kyriad network

while providing added comfort which earns them a 3-star rating. Inaddition to Kyriad’s standard amenities, Kyriad Prestige hotels offer spacious, air-conditioned rooms, room service, an elegant bar, asauna and a fitness center.

Best price without sacrifice

229 hotels - 16,383 rooms – Created in 1989The Première Classe network shook up the 0-star and 1-star market as soon as it was establishedwith a genuine low-cost strategy featuring privatebathrooms in every room.ts “best price without sacrifice” approach is a

statement about a new product that cuts nocorners on comfort, technology, atmosphere or service.

International Standards, Local Flavours

58 hotels - 5,606 roomsCreated in 1993


128 hotels - 16,793 rooms - Created in 1962Golden Tulip hotels feature up-to-the-minute amenities and servicewith a personal touch in 4-star comfort, in 35 countries worldwide.Each hotel has its own personality and captures the area’s spirit, whilemeeting international quality standards.


3 hotels - 923 rooms - Created in 2006Royal Tulip hotels boast 5 stars and elegant, luxurious amenitiespaired with top-of-the-range comfort and services.

Today more than ever,Kyriad is leveraging the diversity of itsnetwork. Our 216 establishments, whilemeeting the same quality standards, are eachdifferent and make every hotel stay a newexperience.

Golden Tulip hotels are invariably in keylocations downtown, or near airports or highways. Others are in the heart of world-class business districts or near prominent conference venues.

They feature functional rooms, quality service and outstanding valuefor money for business guests and tourists.

Tulip Inn hotels today provide 3-star comfort in convenientdowntown locations or near publictransportation networks in 15countries.

All Royal Tulip hotels are in the heart of town or inworld-class business districts, and feature theultra-modern amenities that provide an amazingexperience.

2010 05 snapshot uk

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