snow camp 2014/15

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ODLO.COM

THE ART OF LAYERING FALL-WINTER 14/15

ODLO.COM

THE ART OF LAYERING FALL-WINTER 14/15

SNOW CAMP MAG 2015 // 03

Welcome to the launch edition of Snow-

Camp Magazine!

It’s been a surprisingly enjoyable

process researching all the different

stories, collating the editorial and

having the opportunity to catch up

with young people, supporters and

friends of the charity discussing their

contributions to the magazine.

And it has shown once again the

breadth of support we are so grateful

to receive at Snow-Camp. In fact,

if there is one thing that has come

across from the process of putting

the magazine together, it is the

concept of partnership. I don’t think

there is a story in the magazine that

doesn’t feature partnerships of some

kind, and this is so important – for if

we are to succeed with the vision we

have set ourselves at Snow-Camp,

we are going to need the support of

many others who also ‘get’ this vision

and want to be part of it.

Looking back on Snow-Camp’s journey

from a small youth project in Stockwell

in 2003 to where we are today, it

is clear there have already been

so many people who have helped,

supported and promoted our work

along the way, generously giving their

time, energy, money and enthusiasm

to help us achieve our goals. When

we needed them most, the right

people, companies, youth projects,

ambassadors, funders and friends

have said, “Yes, we will get behind

this,” and we are extremely grateful for

such fantastic support.

By themselves, snow sports are hugely

enjoyable, engaging, confidence

building and attractive to young

people. But when combined with

accreditation, qualifications, mentoring,

work placements, apprenticeships

and vocational opportunities in the

ski industry, they become potentially

life changing for the young people we

support. It is always exciting for us to

find others, both within the world of

snow sports and outside it, who really

get how Snow-Camp programmes

aim to motivate young people to

make positive changes in their lives,

to aspire to achieve more and to fulfil

their potential through opportunities

for employment and training.

Exciting times are ahead as we seek

to expand our programmes in London

and Glasgow to Cardiff, Yorkshire,

Bristol and beyond, and new supporters

and partnerships will be even more

essential. So if anything in the magazine

sparks your interest to get involved –

and there are many ways you can help

and be part of our work – the team

would love to hear from you.

Enjoy the magazine and have a great

winter season!

Dan Charlish

FOUNDER & Director

Dan

WELCOME TO

M A G A Z I N E

GRAHAM BELL

FORMER OLYMPIC SKIER & BBC SKI SUNDAY PRESENTER

“I’m delighted to support the

important work that Snow-Camp

carries out, and I’m completely

behind their goal to bring skiing to

more young people and to make

the sport more socially inclusive.

I think Snow-Camp’s an important

charity because we can get accused

of being an elitist sports and I don’t

think it’s actually the case; and I

think going out to the mountains

is such a wonderful experience it

should be open to all.”

CHEMMY ALCOTT

FORMER OLYMPIC SKIER & BBC PRESENTER

“For me it’s sad when people have

never seen proper snow before in

London. It’s so accessible for us, and

for Snow-Camp to come along and

bring this amazing sport to more

people, it’s awesome. I just love that

Snow-Camp brings winter sports

to a whole new audience of kids

who never thought that they would

have the opportunity! I have always

strived to make skiing available

to all, and Snow-Camp is really

achieving that.”

ED LEIGH

BBC SKI SUNDAY PRESENTER

“The mountains are one of the most

impressive landscapes on earth and

have an immense power to both

humble and inspire people. The idea

behind Snow-Camp is very simple:

to share the mountains with people

who would normally never get to

experience them, but who need

them most. The project has huge

potential to help people.”

04 // SNOW CAMP MAG 2015

PATRONS & AMBASSADORS

WARREN SMITH

SKI ACADEMY DIRECTOR & LEADING FREESKIER

“I’ve watched Snow-Camp evolve

over the years and have always

loved their approach to helping

others less fortunate and in difficult

circumstances. We’ve always had

a really positive experience with

everyone we’ve worked with on

Snow-Camp projects and will

continue to develop ideas with

them and offer their students

opportunities in skiing.”

DOUGIE CRAWFORD

TOP UK MEN’S DOWNHILL, SUPER G & SUPER-COMBINED SKIER

“I am hugely excited by the prospect

of being patron for Snow-Camp

in Scotland. Snow-Camp gives

young people the chance to learn

fantastic lessons in an enjoyable

environment, and I’ve seen the

benefit they have already had on

many people. I hope I can help to

build this and give more and more

young people across Glasgow this

fantastic opportunity!”

JENNY JONES

OLYMPIC BRONZE MEDALLIST, SNOWBOARDING SLOPESTYLE

I’m stoked to be coming on board

as a patron in this key time in the

charity’s life, as the Snow-Camp team

seek to expand their programmes

to other cities in the UK. I hope I

can play a positive role in this next

phase, as I am committed to seeing

positive opportunities for young

people in snow sports, especially

after snowboarding was given such

a great platform at the recent Winter

Olympics. In my new role as patron,

I’m looking forward to working with

Snow-Camp to make this happen!

Snow-Camp are delighted to have six fantastic snow-sport celebrities as our patrons. Their profiles and ability to communicate Snow-Camp’s work have had a hugely positive influence on the growth of the charity. The team are also supported by three dedicated ambassadors including: Jasmin Taylor (World Cup Telemark Ski Racer, British Champion and Personal Trainer), Jack Gower (British Junior Alpine Ski Team member and Junior One World Champion in Giant Slalom) and Jamie Barrow, Britain’s Fastest Snowboarder.


Founded in 2003, Snow-Camp

recognised the need to offer inner-city

youth-at-risk an activity that re-engages

them with learning, during secondary

education years, in order to help them

realise their potential and increase their

motivation and aspirations. 11 years ago,

13 young people from the St John’s

Community Development Project in

Stockwell attended a week-long snow

sports programme in Les 2 Alpes and

Snow-Camp was established.

Today, Snow-Camp is the UK’s only

registered charity delivering a unique

combination of snow sports and life-skills

programmes to support inner-city young

people living in areas with high levels of

deprivation, crime and gang activity. The

process of learning to ski or snowboard

requires perseverance, commitment,

listening, overcoming fear, team work,

patience and determination, all of which

are essential skills needed to deal with

the problems disadvantaged youth face

in their everyday lives.

Since 2003, demand for Snow-Camp’s

programmes has increased and, as

funding allowed, programmes have

grown to meet the need, overcoming

geographical and financial barriers

faced by young people who would not

otherwise have access, to experience

snow sports for the first time. Today,

more than 500 young people per year,

aged between 13 and 19, are referred by

their youth project to attend our courses

ranging from a 2-day introduction to

skiing and snowboarding through to

training young people to be Level 1

instructors. Snow-Camp’s First Tracks

programme was developed in 2007,

the Graduate Programme in 2008, the

Excel Programme in 2010 and finally

the Apprenticeship Programme in 2013

which completes the current Snow-

Camp programme journey.

Many funders and supporter have

helped to make this possible, including

the Skiers Trust, Snow-Camp’s first

funder, granting £1,000 to enable Snow-

Camp to pilot the residential trip back in

2003. We are grateful for the confidence

they showed in us and their continued

support of Snow-Camp year after year.

In 2013, Snow-Camp was awarded the

Freedom of the City of London for its

work with young people.


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First Tracks

For a young person, the Snow-Camp

journey starts on one of our 2-day

Snow-Camp First Tracks courses. This

programme provides young people

with their first experience of snow

sports and life skills, using Hemel

Snow Centre as a base, and provides

an AQA award in Basic Snowsports.

Graduate

The Graduate Programme offers

young people the opportunity to

further develop their skiing and

snowboarding, through a structured

6-day programme offering an ASDAN

Accreditation. Group sessions held

after each slope session expose young

people to the many opportunities

in the wider world of skiing and

snowboarding, including talks from

partners across the ski industry.

ExceL

The Excel Programme is for young

people who aim to complete the full

Snow-Camp journey and leave with a

Snowsport England Level 1 Instructor

certificate. Excel is split into two sections:

8 days at Hemel where the young people

go through a full training programme

covering all aspects of teaching snow

sports, alongside the essential first aid

and child protection courses required

to achieve the qualification – and then

a week in the Italian mountains with

Interski, shadowing instructors and

gaining valuable experience.

Apprenticeship

The Apprenticeship Programme is

designed for young people who wish

to pursue a career in the snow sports

industry. Snow-Camp Apprentices gain

valuable experience from working

on all our programmes, alongside

work placements across the industry

over the 12-month period of the

apprenticeship. They also get paid

while studying for an NVQ Level 2

Activity Leadership qualification.


T H E

J O U R N E Y


Expansion

Snow-Camp’s vision is to expand

programmes across cities in the UK.

Glasgow has been running since 2012,

and recent pilots in Cardiff and Leeds/

Bradford have been very successful.

Youth Forum

The Snow-Camp Youth Forum (SCYF)

provides young people with an

opportunity to get more involved in

Snow-Camp’s work. We are passionate

about giving young people a voice

and committed to empowering young

people to become creators and not

just consumers of our services. The

SCYF develops and maintains links

between Snow-Camp’s management

team (Board of Trustees, staff etc)

and the young people Snow-Camp

supports. It is run entirely by its

members, with Snow-Camp staff

attending for support.

What we do! Snow-Camp programmes offer young people the opportunity to progress from beginner skiers and snowboarders right through to becoming qualified instructors. Since 2003, we have been delivering innovative and engaging youth snowsports courses, which combine the continuous development of skiing and snowboarding skills with youth focused personal development and life-skills sessions. Young people also gain a recognised accredited outcome from each individual course.

How we work with you: We have worked in partnership with over 200 youth organisations since we started Snow-Camp; from London borough youth services to small independent youth projects and from national youth programmes to inner city schools. Our Programme Managers will meet you, explain the programmes and discuss all your specific needs. They will ensure you are have all the information you need as your young people progress through each course, and will always be available if you have questions. We want to build solid relationships with youth programmes so that Snow-Camp becomes a regular part of your youth programme. Snow-Camp programmes can be a life changing experience for young people. We look forward to working with you very soon!

Course Length: 2 days

Course Venue: Hemel Snow

Centre

Accreditation: AQA

Level: Beginner

Dates: July / August 2014

Cost: £99*

SNOWSPORTENGLAND

✻ 2 day programme providing the first experience of snowsports for young people at Hemel Snow Centre.✻ Training and instruction in skiing and snowboarding with qualified instructors.✻ Learning and developing as individuals through the Life-Skills programme including sessions on independence, responsibility, confidence and self-esteem.✻ Travel to areas outside of London, providing new sporting experiences.✻ Exposure to other youth groups and young people from across London, addressing territorial bias in young people.✻ Awards and certificates - Lasting record of achievement and experience.✻ Accredited outcome via AQA.✻ Snow-Camp staff team management, full risk assessment available.✻ Opportunity to progress to the Snow-Camp Graduate Programme.

Course Length: 6 days


Centre

Accreditation: ASDAN Sports

and Fitness Award

Level: Beginner / Intermediate

Dates: Nov / Dec 2014

Cost: £299*

Course Length: 10 sessions and

1 week residential


Centre, Chatham Ski &

Snowboard Centre and The Alps

Accreditation: Snowsport England

Level 1 Trainee Instructor /

Instructor, First Aid qualification,

Safeguard Training & CRB

Level: Intermediate / Advanced

UK Dates: February to April 2015

Cost: £499*

Residential Dates: April 2015

Cost: £499*

✻ 6 day programme at a Hemel Snow Centre developing snowsports skills with qualified instructors.✻ 6 Life-skills sessions focusing on vocational opportunities within the ski industry – working a season, learning about being a ski technician, working at ski shops / slopes in the UK.✻ Travel to areas outside of London, new sporting experiences.✻ Further exposure to other youth groups and young people from across London, addressing territorial bias in young people, developing cross borough friendships.✻ Awards and certificates - Lasting record of achievement and experience.✻ Accredited outcome via ASDAN.✻ Snow-Camp staff team management, full risk assessment available.✻ Opportunity to progress onto the Snow-Camp Excel progamme.

✻ Advanced training and instruction in snowsports, towards achieving a Level 1 Instructor or Trainee Instructor qualification accredited by Snowsport England.✻ 7 day programme at Hemel Snow Centre, training by qualified instructors, focus on teaching snowsports to others. ✻ 1 day snowsports programme at Chatham Ski & Snowboard Centre with focus on riding a new surface✻ Life-Skills programme includes significant practical areas of learning – personal fundraising, working with young people and CRB, first aid training and theory of snowsports teaching.✻ Experience of a beautiful and dramatic natural environment in the mountains and travel overseas in a week’s long residential.✻ 20 hours shadowing qualified instructors on the Residential programme. ✻ Final peer to peer lesson assessment by Snowsport England instructors.✻ 3 Star hotel accommodation. ✻ Exposure to other youth groups and young people from across London, addressing territorial bias in young people.✻ Significant time away from inner-city environments. Space to reflect and focus on the future.✻ Final Awards Event – Level 1 Trainee Instructor / Instructor qualification awarded. ✻ Snow-Camp staff team management, full risk assessment available.✻ Opportunities for employment with Snow-Camp teaching the new cohort of students on Snow-Camp London over the coming summer holidays.✻ Opportunities to progress onto the Snow-Camp Snowsports Apprenticeship, as well as work placements in the ski industry.

L O N D O NFIRST TRACKS

G R A D U A T EG R A D U A T E

E X C E LE X C E L

* Prices do not include Snow-Camp costs which are covered by our own fundraising. Some bursaries exist for these courses - please call to discuss.

G R A D U A T E

JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP

Opportunities forWork Experience

Placements

Employmentwith Snow-Camp

Programmes

E X C E LA P P R E N T I C E S H I P

E X C E L

L O N D O N

FIRST TRACKS

Course Length: 12 months full-

time (30 hrs a week)

Course Venue: Hemel Snow Centre

and various London based work

placements

Accreditation: NVQ 2 in Activity

Leadership, BASI 1, Ski Technician

qualification

Level: Advanced

Dates: July 2014 / July 2015

Places: 5 available

Requirements: Completed Excel

& Aged 16-20

Salary: National Apprenticeship

wage structure applies

✻ Snow-Camp Apprentices will be able to learn on the job through a range of activities and placements and get paid while studying for an NVQ Level 2 qualification.✻ Experience of working alongside Snow-Camp staff and planning and instructing snowsports sessions during all Snow-Camp programmes (SC First Tracks, SC Graduate, SC Excel).✻ Various work experience placements in the snowsports industry with our key partners.✻ Experience of working at national snowsports events such as Ski & Snowboard Show, Freeze Festival and others.✻ A ski/snowboard technician qualification.✻ Skills and learning for employability including employment rights & responsibilities, financial planning, health and safety etc.✻ A BASI (British Association of Snowsport Instructors) Level 1 Alpine Skiing or Snowboarding qualification.✻ Designed for individuals who wish to gain a broad yet solid foundation to support a career in the snowports industry.

E X C E LA P P R E N T I C E S H I P

Snow-Camp Glasgow entered the

2013/14 programme year with a lot to

live up to after the maiden-year success

of Snow-Camp’s second city! However,

all involved worked hard to make the

past 12 months even bigger and better,

as well as managing to accomplish

some major milestones along the way.

A total of 205 young people came

along to our 2-day Beginner Prog-

ramme at Bearsden Ski & Snowboard

Club with 35 of these young people

moving onto the Graduate Programme.

Again, young people from the Glasgow

operation were invited onto the Italy

trip, alongside the London group,

based on their efforts within the two

programmes and in the Youth Forum.

This year four young people travelled

out to Aosta and have returned

with a hunger for more snow sports

and a potential career in the future.

Michael, a Snow-Camp Glasgow

Ambassador, has already made major

strides towards forging a career in the

industry by obtaining a PSIA Level 1 Ski

Instructor’s qualification in Aviemore

this spring, after which he spent 3

weeks working with the Aviemore

School of Snowsports. He returned

with glowing reports of his attitude and

professionalism, and all at Snow-Camp

look forward to seeing his snow-sports

career flourish in the future. Michael

is also now employed by our industry

partners Ellis Brigham, at their Glasgow

store, as he builds on his ambitions.

This year we hope to see more

instructor qualifications being obtained

with some extremely dedicated young

people going above and beyond

to work towards their dreams of

instructing in Canada and Japan in

years to come. Both Conner McKee and

Kirsty McCallum have shown impressive

commitment to their causes and are

making strong positive impressions

in the snow-sports industry and the

third sector to bolster their efforts.

We also look forward to building the

programmes on offer further, with


E x p a n s i o n O f O u r P r o g r a m m e s


potential to expand opportunities for

work experience with key industry

partners as well as running our first

Scottish residential course.

Snow-Camp Glasgow now has its

very own office premises! The second

Snow-Camp office to open in the UK

is located in Cumbernauld and acts as

a hub for the project’s administration,

a meeting place for the Youth Forum

and an equipment store and workshop.

Please pop in to see us sometime and

get more info on the work we do!

Finally we were honoured to welcome

Dougie Crawford as the first patron for

Snow-Camp in Scotland. Some of the

Glasgow Ambassadors took part in the

Dougie Crawford Race fundraiser back

in October along with Project Manager

Will and, although they weren’t among

the fastest, they did the charity proud!

We hope to be naming more patrons

for the Scottish operation this year.

Snow-Camp Glasgow would like to

thank the Big Lottery Awards for All

Fund, The Robertson Trust, Ross &

Liddell, East Dunbartonshire Council and

all who have helped us over the year.

Will would also like to thank the Youth

Forum members for their support over

the last year and all volunteers who

have given up their time for Snow-

Camp. Will said, “This year has been

more successful than we could have

imagined and twice as busy! Our

young people are really showing their

potential, and with the support and

interest from local youth groups we can

only hope for further success and more

talented individuals being discovered.

Hopefully now with a base to work from

our operations can continue to go from

strength to strength, and we will really

see a positive impact on the lives of

young people in Glasgow.”

Our work relies on the support of

many individuals and organisations in

Scotland who believe in what we do. If

you feel you can help or want to know

more, please get in touch with Will at

[email protected].

E x p a n s i o n O f O u r P r o g r a m m e s

Glasgow-Update

Snow-Camp strives to ensure our

programmes are accessible to as

many young people as possible. Our

Bursary Fund covers the full cost of

participation on our programmes and

is made available to youth projects

with very low funding capacity and to

inner-city young people who through

their own initiative have found out

about Snow-Camp.

Each bursary of £2,000 enables one

young person to complete the Snow-

Camp programme journey over one

life-changing year, enabling them to

gain an accredited Ski or Snowboard

Instructor qualification and make positive

decisions about their relationships,

further education and employment.

FEEDBACK FROMOUR YOUNG PEOPLE:

“Thank you for supporting me through

this course. I have learnt so much

about myself from Snow-Camp. In the

past I have given up on many things

that have been hard, but Snow-Camp

has shown me that if I don’t give

up I can achieve new qualifications

and experiences. Going to Italy was

amazing and has shown me what

it is like to get out of London. I also

feel more confident, as I have been

standing in front of groups instructing,

which I didn’t think I would be that

good at at the start. Thank you again!”

Kieron Roberts, Age 17

Streatham Youth Centre, Lambeth

“This experience has changed me as

a person. Being out on the mountains

makes me feel free and is so different

to anything at home. Snow-Camp

has made me motivated to pass the

course, and I can use this to help me

sort out other areas of my life that

aren’t going too well. Thank you for

giving me this opportunity and giving

me something positive to look forward

to each week.”

Conor Russell, Age 19

St Andrews, Westminster

Kieran and Conor both graduated

in 2014 and gained their Level 1

Snowboard Instructor qualification.

They both returned to Snow-Camp

this summer to teach our new cohort

of young people starting out learning

to ski and snowboard with Snow-

Camp and have joined the Snow-

Camp Youth Forum. Kieron and Conor

have proven to be excellent role

models for the charity.

“In my local area there is not much to

do. I am lucky to have my youth club

who put a small amount of activities on.

There are gangs around my area but I

try to avoid them, which is hard. This is

why it is so great to have Snow-Camp,

and it gives me a focus and something

to do. Snow-Camp is my first experience

of snowboarding and I love it so much! I

have learnt a lot on the courses like how

to snowboard regular and goofy. I know

how to use the ski drag lift and tried

“the box” which I fell off! It was still fun. I

have also made some new friends from


different

areas of

London

which is

different to

what I am

used to.

“I want to

say a big

thank you

to Ski Safari,

as without this bursary I wouldn’t

be able to complete the course.

I will be able to become a Level 1

Snowboard Instructor which would

be amazing! It has been the most

positive experience for me!”

Deana Irwin, Age 16

Castlehaven Youth Project, Camden

Deana is now employed by

Snow-Camp as part of our full-time

Apprenticeship Programme and is

working towards her NVQ Level 2

in Activity Leadership. Throughout

the year Deana

will be working

alongside

Snow-Camp

staff planning

and instructing

our snow-

sports sessions

in addition

to working

at national

snow-sports

events and undertaking various

work placements within the

industry. Deana is an outstanding

ambassador for the charity as a

result of the support she received

via the Bursary Fund.

To find out more about the Snow-

Camp Bursary Fund or if you

would like to support a young

person, please email Rachel Cruz

at [email protected] or

phone the Snow-Camp team on

01273 241 383. Thank you.

Bursaries

2014/15

Bursaries for 2014/15 have

generously been granted by:

Armajaro Asset Management

Dare 2B

Myles Robinson Memorial Trust

SIGB – Snowsport Industries GB

Ski Safari

Miles Kemp Trust

The Salters Company

Jock Russell Memorial Fund

Samworth Foundation

Snow-Camp Board of Trustees



Having been inspired to launch

an apprenticeship programme by

SkillsActive, and with a solid partner

in Youth Force supporting the

initiative, Snow-Camp launched its

very own Snowsports Apprenticeship

Programme in 2013 which enabled

four young graduates from the

Snow-Camp programmes to join our

team in a full-time role for a year.

The lucky candidates – Charlie,

Aaron, Stephanie and Chloe – spent

varying lengths of time with some

of our key partners including Ellis

Brigham, Skiworld, Skiweekends,

Pure Powder and The Snow Centre;

gaining invaluable work experience

whilst studying for an NVQ Level 2

Activity Leadership Qualification and

supporting the delivery of all Snow-

Camp programmes.

Now well into its second year, the

new apprentices – Jonjoe, Deana,

Wesley, Jasmine & Nadir – are

currently enjoying placements both

in resort and in the UK with our key

industry partners, so be sure to keep

an eye on our website and social

media channels for updates!

We sat down with Chloe Lincoln-Todd

to ask her about her experiences on the

2013/14 Apprenticeship Programme:


Q: How did you feel when you found

out you were on the Apprenticeship

Programme with Snow-Camp?

A: Once I found out I’d got a place on

the Apprenticeship Programme, I was

really surprised! It was really exciting

and I just couldn’t wait to get started!

Q: Did you help with the running of

the Snow-Camp programmes?

A: All Apprentices helped with the

running of the programmes, such as

assisting on the slopes and running

the life-skills sessions – although there

were times that I ran the whole day by

myself with Lara’s support. I enjoyed

when I had to run the programmes, as I

liked being in charge, and I was proud

of myself for actually doing so.

Q: What did you get up to during your

work placement at Skiworld?

A: During my time at Skiworld, I learnt

much more than I expected. I worked

in HR and Marketing. I had a lot of

responsibilities, such as liaising with

employees, updating the website

and databases and attending coach

departures to send off employees for the

coming season. I also helped with the

new 2014/15 Skiworld brochure. It was

a long process, but both departments

taught me a lot about the snow sports

industry and what jobs are available.

Q: And you worked for Skiweekends

during your placement also?

A: Luckily enough, I got the opportunity

to go do a 2-week mini-season in

Méribel with Skiweekends. I had to

cover every job in the hotel from being

a chef, cleaner and waitress. It was a

great experience, and it helped me

get a better image of what season life

was like. I learnt that it isn’t all fun and

games; there is a lot of hard work and

you must stay focused if you want to

do well. Going to a different country for

two weeks, by myself and not knowing

anyone, was a difficult experience but it

helped me gain more confidence

and responsibility.

Q: How has the Apprenticeship

Programme benefited you?

A: I have learnt how to conduct

myself in the world or work, and it

has taught me to have faith and stay

determined when wanting to achieve.

I have gained skills that I can adapt

and use in the future, and I have

finally got a plan of where I would

like my life to go!

Q: What have you been up to

since finishing the Apprenticeship

Programme?

A: Towards the end of my placement,

I approached Skiworld to see if they

could offer me work to continue with

the company. I was successful in

securing a full-time role working in

the HR department as a Recruitment

Administrator. It was sad to finish the

year on the Apprentice Programme

and continue by myself, but I’m

extremely thankful for all Snow-

Camp’s support.

Q: Do you feel you changed as a

person during your time on the

Apprenticeship Programme?

A: Yeah, I do feel like I have changed

as a person. I feel like I grew up and

became wiser and more responsible.

I feel that Snow-Camp has helped me

learn the real meaning of a work ethic

and the standards of work. I honestly

couldn’t imagine myself and how I

would be if I never got involved.

Q: What would be your top tips for

future Snow-Camp Apprentices?

A: Don’t come out of the

Apprenticeship in the same position

you went in. The harder you work, the

more you achieve! If you put in 100%,

then you’ll get it back; don’t expect

opportunities to pop up if you haven’t

worked for them.

Remember everything you learn, and

put it into PRACTICE!

Snow-Camp Patron Warren Smith is

one of Britain’s leading professional

free skiers and an internationally

qualified Performance Coach and

Instructor. Warren has offered a once-

in-a-lifetime placement for Snow-

Camp Apprentice Jonjoe Boulter from

Hackney, to train with the Warren

Smith Ski Academy in January 2015.

The course is for 9 weeks with

residence in the prestigious resort

of Verbier, Switzerland. Here Jonjoe

will complete his BASI Level 1 and

Level 2 programmes to become a fully

qualified ski instructor.

Warren met up with Jonjoe in London

to find out more about him and to talk

about being chosen for his academy.

WS: I support Snow-Camp because

it brings new opportunities to people

that would not normally have access to

snow sports. I feel very lucky to have

gotten into skiing growing up, and if

I can provide opportunities through

what we do for other people, then that

to me is a really good reason as to why

we would want to be involved.

Jonjoe, so I remember meeting you

last year at Hemel on the Snow-Camp

Graduate course. How did you first

get involved with skiing?

JJ: I’d started skiing on Snow-Camp’s

First Tracks beginner programme

in July 2013. I had never put skis

on before or even thought of trying

skiing. I was really lucky and thankful

to receive a bursary from the Myles

Robinson Memorial Trust who paid for

my training with Snow-Camp, which

took me from a beginner skier all the

way through to a Snowsport England

Level 1 Instructor.

I had never been to the mountains

before the Snow-Camp Italy residential

in April 2014. This is when I saw the

mountains for the first time and I knew

straight away that this is where I want

to be! I then applied for the Snow-

Camp Apprenticeship Programme



where I have been studying for an NVQ

in Activity Leadership, working as part

of the staff team on the Snow-Camp

programmes and undertaking a work

placement at SkiPlex.

WS: So as you know, what I want to do

is offer a place up at my Ski Academy

and for you to train with us on our BASI

Level 1 and Level 2 courses to become

a ski instructor. So you will be living in

the resort of Verbier, Switzerland, for

9 weeks during January 2015. How

does that sound?

JJ: When Lara told me I couldn’t believe

it! To have this opportunity is so amazing!

I am so excited and thankful for this,

as I would have never had this chance

without you or Snow-Camp. What are the

next steps for me after today?

WS: I am going to get you along to the

Telegraph London Ski and Snowboard

Show. You will be involved in

shadowing some of our teaching and

you will sit in on our video analysis

centre. And then let’s go back to my

home town and get some skiing in

together at Hemel Snow Centre where

I learnt to ski; it’s a fantastic indoor

snow centre. I will also talk to you

about physiology and biomechanics

to get you tuned up and ready for the

snow and the start of the course in

January 2015. I’m really excited! Have

you got any questions?

JJ: Yeah, I have a few questions.

What would a normal day out in

Verbier, Switzerland, be like for me?

WS: Very different to being in

London! We get up early and head

onto the mountains. On the course

you will do a lot of technical and

teacher training, along with video

analysis with a lot of team building

within the group. Over the course of

the winter you will understand the

key principles of teaching skiing and

becoming a ski instructor.

JJ: Cool! What draws you to the

mountains?

WS: Being at altitude and having

that perspective to look across

the mountains; there is something

incredible about it, and it’s an

amazing thing to be part of. In terms

of being one with nature, it can really

motivate you to achieve more. So

what are the main aims you want to

get out of this experience?

JJ: With Snow-Camp I have not only

found a hobby but a passion and a new

lifestyle. I am really looking forward to

the challenges and new experiences

ahead with the Ski Academy! My dream

is to be able to gain a BASI Instructor

Qualification so that I can travel the

world and see new places.

Thank you! I am really looking forward

to this whole experience – I can’t wait!

If you want to get involved and support

Warren in this initiative, or if you

happen to be in Verbier and can offer

accommodation or donations, please

contact [email protected].

“In an increasingly urban society, it is

imperative to offer young people an

activity that develops their initiative,

individuality and courage. In the

mountains, the skill and determination

of the individual are pitted against the

elements, and therein lies the attraction

and challenge. Aspects of self-discipline,

personal responsibility and leadership

qualities are the benefits of the mountain

experience. Thus, skiing fulfils a need

which is fundamental, and the importance

of such a challenge has never been so

urgent as it is today. Skiing is no longer

restricted to snow-rich areas. Artificial

ski slopes, and more recently indoor

snow slopes, play an increasing part in

the provision of sports facilities in urban

areas, opening up opportunities to

many more children which were almost

unattainable in the past.” The Skiers Trust

A long-term partner to the charity

has been The Snow Centre at Hemel

WORKING IN PARTNERSHIP WITH


Hempstead. Based just outside of

London, the dedicated indoor Snow

Centre has offered the perfect base to

run Snow-Camp’s London programmes

including their First Tracks course,

Graduate Programme and Excel

Programme. The Centre has also offered

work placements for two of the 2013/14

Apprentices Aaron and Charlie. With

The Snow Centre’s excellent location

based just 45 minutes from our pick-up

in London, the slope serves as a perfect

base to run our London programmes and

also serves as the base for one of our

key fundraising events of the year, the

Snow-Camp Rally.

Ian Brown, Managing Director at The

Snow Centre, says, “We are delighted to

support the Snow-Camp programmes,

and it has been a pleasure to watch

many of the participants graduate and

indeed go on to become instructors here

at the centre.”

See our work with BASI overleaf >>

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>> Continued from previous page.

Since 2013, BASI (British Association

of Snowsport Instructors) have been

supporting the charity by sponsoring

four young people through their BASI

Level 1 qualifications. Working closely

with Pete Gillespie at the Hemel

Snow Centre, BASI sponsored the

Level 1 course places, and The Snow

Centre supported the young people

with free slope access and class

shadowing hours. Aaron Minto and

Stacey Pender (who both now play

key roles in the Snow-Camp Youth

Forum) were the first Snow-Camp

young people to secure their Level

1 course places, followed by Charlie

Barfoot and Aaron Kallo-Rose, two of

Snow-Camp’s first Apprentices in the

2013/14 programme year.

Now well into the 2014/15

programmes year, new apprentices

Jonjoe Boulter, Nadir Chentoufi,

Wesley Monteiro, Deana Irwin and

Jasmine Jones will receive the BASI-

sponsored Level 1 course places in

either Snowboarding or Alpine Skiing,

and like the apprentices that have

gone before them, Snow-Camp will

keep you regularly up to date with

their progress via their website and

social media channels.

Tania Alliod, BASI’s Membership &

Marketing Manager, commented:

“BASI is delighted to be working

with Snow-Camp to deliver this

development opportunity for young

people. BASI’s sponsorship of Level

1 course places helps support the

Snow-Camp youth programme

directly, but it also brings BASI’s

name and activities to the attention of

Snow-Camp’s own extensive network

of stakeholders, increasing awareness

for BASI. So it’s a great mutually

beneficial relationship which we are

proud to be part of.”

Snow-Camp continually benefits from

some incredible support from a wide-

ranging list of partners from across

the snow-sports industry including

SIGB (Snowsports Industry of Great

Britain), Ellis Brigham, Skiworld,

Ski Safari, Ski Weekends, Dare 2B,

Pure Powder, Snow Chateaux,

Salomon and many more. Each

organisation plays a huge part in

promoting the charity’s activities and

in particular their key fundraising

events throughout the year.

Supporting Young People With

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Skiweekends are delighted to continue

their support of Snow-Camp, and last

month six members of the Snow-

Camp apprentice scheme joined

the Skiweekends Chalet Host and

Cookery Course. They spent a week

in Skiweekends’ Chalet Gourmets in

Morzine, learning everything you need

to know to be a ski chalet host.

The comprehensive course teaches

participants essential catering skills,

giving them a repertoire of three-

course menus to prepare and serve

for groups of up to 20 guests. As well

as this course participants study for

a qualification in food hygiene, and

receive training in house-keeping,

chalet maintenance and budgeting

while also getting to experience

shopping in French supermarkets!

Most of the apprentices will do

a 2-week work placement with

Skiweekends during the coming winter,

in their hotels and chalets.

Dan Fox, Managing Director of

Skiweekends, said: “It is great to

provide an opportunity for these

youngsters to learn something new

as well as experience life in the

mountains. We know from experience

that the Snow-Camp apprentices are

hard-working and dedicated, so we

benefit greatly from their input on

work experience.”

Skiweekends is also supporting Snow-

Camp’s Alpine Challenge by providing

a booking service for all participants,

and assisting with logistics at the event.

Skiweekends provides flexible short-

break ski holidays in 23 resorts in

Europe with flights from 17 UK airports.

They offer something for everyone,

from catered chalets to luxury 5

hotels, providing a tailor-made service

for individuals or groups. For more

details visit www.skiweekends.com.


OUR Apprentices take ona Chalet cooking course

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At Snow-Camp we are committed to

being able to effectively demonstrate

the positive impact of our programmes

on the young people we support.

Since we started Snow-Camp, we

have worked in partnership with more

than 200 youth organisations, from

youth services to small independent

youth projects and from national youth

programmes to inner-city schools.

Motivating young people to engage

is half the battle with successful youth

work. Snow-Camp has proven that snow

sports have a strong enough appeal to

ensure “hard to reach” young people

want to engage with our programmes,

enabling us to support more than 4120

youth-at-risk on a constructive journey

of programmes to date.


Snow-Camp Patron Jenny Jones sat

down with the team recently to reflect

on the past 12 months and to chat

through what’s in store this winter.

What were some of your best memories

from Sochi? Besides the obvious medal-

winning moment, of course!

JJ: The opening ceremony was

awesome. I was really excited by this

as it is quite a major part of the Games,

and we potentially weren’t going to

be able to attend as our training day

was the next day. However, the Team

GB organisers made it happen for

which we were so grateful. It was such

a cool experience walking into this

huge stadium with fellow members of

the team from all of the winter sports

and seeing all the crowds of support.

It really felt like a special moment and

brought home to me that whatever

happened in that following week, I had

made it this far and should be proud

of that.

How has life been since the Games?

JJ: The following 4 months were a

total roller-coaster. It was an amazing

but quite a crazy experience – lots

of TV appearances and meeting tons

of new people both in front of the

TV and behind the scenes, as well

as very accomplished athletes from

other sports. Visiting lots of schools

and meeting children who had been

inspired by the slopestyle at the

Games was awesome.

What are some of the crazier things

you’ve been asked to get involved in

since the Games?

JJ: Racing around a track on mini

motorbikes with James Corden and

co. on A League of Their Own. I was

also asked to cook on MasterChef,

which I politely declined as cooking is

not my forte!

What are your career plans for the

next year or so? Are you still looking

to compete?

JJ: I hope to enjoy a winter of riding

powder and collecting some nice

action shots and a few video clips. I

also will still do some competitions,

but not as many as the past few years.

Although the Olympics has come


and gone it doesn’t mean I want to

suddenly finish, as snowboarding is so

much more than the Olympics.

We’re delighted to have you involved

as a Patron. How long have you been

a supporter of Snow-Camp?

JJ: I have been a supporter of

Snow-Camp for around 5 years so far,

and have enjoyed seeing the charity

develop and expand its fantastic work.

As a snowboarder I love the way

Snow-Camp uses my sport to support

young people who wouldn’t ever get

the chance to get involved in snow

sports – and beyond that, to enable

them to gain access to employment in

the snow-sports industry. It is a great

vehicle for developing confidence

and life experiences, showing that life

has a lot to offer and it’s theirs for the

taking; you have the ability to go out

there and be successful.

What do you hope to bring to the

charity in your role as Patron?

JJ: I’m stoked to be coming on

board as a Patron at this key time

in the charity’s life, as the Snow-

Camp team seek to expand their

programmes to other cities in the

UK. I hope I can play a positive role

in this next phase, as I am committed

to seeing positive opportunities

for young people in snow sports,

especially after snowboarding was

given such a great platform at the

recent Winter Olympics. In my new

role as Patron, I’m looking forward

to working with Snow-Camp to make

this happen!

We heard you were keen to get a

Snow-Camp Bristol off the ground –

why is that important to you?

JJ: This is massively important to

me as I can see how Snow-Camp has

been such a positive influence on

those in London and Glasgow, and I

think it could do the same thing for

young people in Bristol. We have some

great dry-slope facilities nearby, and

it will be great to introduce young

people to snowboarding and also grow

participation in sport in Bristol.

Any advice for the young people that

Snow-Camp support?

JJ: Above all else, enjoy every

second you’re on the snow! Snow

sports offer so much more than just

a sport. Snowboarding for me is a

lifestyle choice, and the industry is so

well connected in the UK that there’s

so much to offer young people just

getting into the sport in terms of job

opportunities and courses to help with

personal growth. Enjoy every second!


#loveskiingfollow us on

www.ellis-brigham.comwww.snowboard-asylum.com

Snow Camp 80 x 170 Landscape:Layout 1 25/9/14 11:54 Page 1


Jamie Barrow has recently been inspiring rounds of young people coming through the Snow-Camp London programmes. We caught up with Jamie to chat about his life in the fast lane.

How did you get into your specialism of

being Britain’s fastest snowboarder?

JB: After I had a very serious

back injury during a boardercross

competition, I had to unfortunately

drop out of the British team. The

doctors told me that I would not be

able to snowboard again, which was

devastating to me. After a few weeks

of not being allowed to do anything

I decided I wanted to find a way that

I could go back to doing what I love,

and push myself to a high level. I

therefore decided I would set the

British snowboard speed record. The

reason for this was that all I would be

doing is going straight down a smooth

track and it was only going to last 20

seconds or so. I knew it was going

to be painful but as it was over such

a short period of time I knew I could

put up with the pain. So, in April 2013,

I went and set the British snowboard

speed record of 151.6kph (94.2mph).

After this I was hooked and wanted to

find other ways of pushing myself and

to prove that despite what the doctors

said I am still able to do it, even if I am

in a bit of pain.

What have you been up to recently?

JB: In January 2014 I went to the

frozen lake in St Moritz, Switzerland,

to test out some electric jet engines

to see how fast we could go with

them. No one had ever tried it on a

snowboard, but I wanted to give it a

go. We set a speed of 80.6kph, which

was very impressive coming from just

electric-powered fans.

During the downtime, I also broke the

world record for begin towed behind a

vehicle. With the one and only run we

did we set a speed of 111kph.

Most recently over the summer I have

been training a lot in the gym and

having physiotherapy to strengthen

up my back to be in the best possible

shape I can be for my future stunts.

We hear you’re planning to be towed

behind a plane! Are the rumours true?

JB: Yes, the rumours are true. I will be

towed on my snowboard by a plane

towards the end of January. The plan is

to have a wakeboard-like rope attached

to the plane and I’ll hold onto it as it takes

off and until it needs to fly away. No one

has ever tried it before on a snowboard,

but I am sure it will be good fun.

What do you do when you’re not

breaking new records?

JB: When I’m not breaking records,

as well as working with Snow-Camp,

I work as an Athlete Mentor with

Sky Sports Living For Sport. I go into

schools all round the UK telling them

my story, showing them my stunts and

working with them to increase their

confidence and do what they love. I

love what I do as it allows me to inspire

the younger generation.

What appealed to you about

becoming involved in Snow-Camp?

JB: I chose to support Snow-Camp as

snowboarding changed my life, and

the London Programme uses skiing

and snowboarding to help change the

lives of other young people. Being only

22 myself and the achievements I have

made, I will hopefully be able to inspire

the kids to push themselves in the

sport and in their career.

What’s in store for you for the

2014/15 winter season?

JB: This year is going to be a busy

one for me, as on top of being towed

behind a plane I am hopefully going to

be breaking the British record again

and will hopefully break the 100mph

barrier. As well as this I am hoping to

do another video with the jet engines

showing what you can do with them,

for example riding powder and even

going up-hill to access new areas. I will

also be continuously trying to find new

ways of pushing myself.

And lastly, what tips would you give

to the young people coming through

Snow-Camp’s programmes?

JB: The tip I would give to young

people coming through the Snow-

Camp programme is stick at it.

Snowboarding and skiing I find is the

most fun sport out there, and to be part

of it is truly amazing. It’s not all as easy

going as it may seem, there will be

hurdles in your way, but if you love it

and stick at it you won’t regret it.

The jet engine record attempt was

carefully planned for months after

Jamie was contacted by Adam

Contoret from DreamScience, the

inventor of the jet engines. Adam had

seen videos of Jamie’s previous speed

records and thought Jamie would be

the ideal person to test the jet engines

out to their full potential.

“When I first came up with the idea for

the jets I knew Jamie would be perfect

for testing it out, and we had to find out

how fast someone could go with them,”

said Adam. “There are still further

developments that I can do to improve

them moving forward, and they can

then be used for other sports. Perhaps

we could even start a new sport!”

“I’m really happy with how it went. We

were aiming to hit 80kph with the jet

pack so it was great to achieve that,”

said Jamie. “Everything was perfect on

the day. The weather was very cold but

clear first thing in the morning, which

helps as it makes the snow faster and

keeps the jet engines cool.”

Jamie’s efforts are supported by relevant

sponsors including Delazify, who

manufacture a recently released snow

sports wristop which can tell you where

and when you are on the mountain.

“When Jamie first floated the idea of

him being strapped to a jet engine to

go snowboarding, I had to be involved.

As Britain’s fastest snowboarder

he was the perfect person for the

challenge and it was the most

extreme test yet for our new Yeti

GPS Snowsports Wristop,” said Arron

Duddin, Co-Founder of Delazify.

While waiting for the electric jet engine

batteries to recharge, Jamie mentioned

that there was a world record for being

towed by a vehicle. Christiano Luminati,

head of pisting in St Moritz, said he had

a Mitsubishi Evo that he could use to

tow Jamie with. Within a few minutes,

they had tied a rope to the back of

the car and had given it a go. Jamie

reached a top speed of 111.8kph on the

first and only run.

JETPOWERSNOWBOARDSPEEDRECORDS

Snow-Camp ambassador Jamie Barrow ( jamiebarrow.com), Britain’s fastest snowboarder, set his most recent record for the fastest speed on a snowboard while being propelled by electric jet engines (as you do) on the picturesque frozen lake at St Moritz in January.


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SnowCamp Full Page v3.indd 1 19/09/2014 09:39

Morzine is one of the top resorts

in the Alps for a reason. It is one of

the longest-established resorts in

the French Alps, and it sits at the

very heart of the giant Portes du

Soleil region which brings together

a dozen ski centres on each side of

the French/Swiss border, all on one

lift pass. For Brits it’s also one of the

easiest resorts to reach from the

Channel or from Geneva.

Morzine’s skiing is spread across two

similar-sized sectors which together

offer almost 300km (nearly 200m)

of trails served by nearly 100 lifts.

The first area links the resort over

to neighbouring Les Gets on the

slopes of Mount Ranfolly, between

the two villages. The trails here are

largely easy or intermediate level,

down through the densely forested

slopes. The second sector consists of

Super Morzine and Avoriaz. Rising to

2466m, it is known for its long slopes

and areas of splendid isolation. Two

new high-speed chairlifts have been

installed in this sector ready for the

coming season making getting up the

slopes faster still.

Rich in French ambience, with

traditional chalet-style architecture,

Morzine has a great selection of

accommodation, with nearly 50 hotels,

and a reputation for excellent dining in

its many restaurants along with great

après-ski and partying. At the end of a

day on the slopes, the terraces fill with

party people kicking back with a glass

of vin chaud while the resident DJs

provide a killer soundtrack!

The resort’s “Paradis” après-ski bar and

club will be reborn this winter under

the new ownership of Rude Chalets,

promising rockin’ après-ski parties with

live bands and Ibiza-anthem-style club


THE HEART OF THE ALPS


nights with resident DJs. The Paradis

club with its legendary boogie nights

dance floor has a colourful history, as

it was previously run by a 70-year-old

lady who made her fortune dancing in

the Moulin Rouge!

Not Just Skiing And Boarding

There’s plenty to do off the slopes.

Tobogganing takes place in the

evening, once the skiers have

deserted the pistes. Participants

head to the summit of the Pleney

gondola equipped with toboggans and

headlamps, and set off down a thrilling

descent across

the pistes.

Or you can try

ski-joëring –

when you’re

towed behind a

horse on your

skis (don’t worry,

they don’t go

that fast). There

are two courses

for adults, one

from Morzine to Dérêches, the other on

the plateau of Seraussaix.

Ice diving at the third biggest lake in

Haute-Savoie

(after Lac

Leman and

Lake Annecy)

is a novel

experience in

an exceptional

spot with

a stunning

landscape – or

for a more

leisurely pace,

Mobilboard Morzine is a Segway tours

centre that offers winter tours on the

famous two-wheeled machines.

NewChocolate Boutique

This winter Morzine will open a chocolate boutique promising chocolatey aromas which will waft into the street. Eric, the master chocolatier who will be running this new attraction, says that the quality and tradition of his products is of the utmost importance. All of his ingredients are sourced from fair-trade-producing artisans, and everything is hand-made in-house. In short, it will be a paradise for chocolate lovers and foodies in general! For children aged five and over, Eric will run two workshops in his shop. The first will allow children to see him in action and taste his chocolates; the other will teach them about the process of making chocolate, and how to become a master chocolatier themselves. They will even have the chance to leave with what they’ve made.

SNOW-CAMPALPINE CHALLENGE

For over 6 years now, Snow-Camp

have been setting the Portes du Soleil

ski area alight with our unique 2-day

Alpine Challenge endurance event

designed to give your team a skiing

and snowboarding experience you will

never forget!

Held in Morzine each year, the event

challenges your team of four riders to

clock up 150km+ of GPS-tracked skiing

or boarding over 2 non-stop days

across the 15 resorts of the massive

Portes du Soleil ski area, navigating

to 25 checkpoints across each of the

15 ski resorts! The team that clocks up

the most kilometres and successfully

visits the most checkpoints wins! It’s all

about strategy, stamina, teamwork and

good fun!

With over 80 participants last year, the

2014 challenge broke record distances

and raised over £40,000 for Snow-

Camp’s work which meant Snow-

Camp were able to employ five young

people through the Apprenticeship

Programme for a full year – training

them for future employment across the

snow-sports industry at the end of their

Apprenticeship.

Snow-Camp Director, Dan Charlish,

said, “This unique event has been

a huge success year-on-year. We

added even more checkpoints last

year, and on top of the mountain

hike, a sledge relay ensured the 2014

Challenge was the toughest yet! As

always, the atmosphere was fantastic

with all the teams enjoying the level

of competition and experience of

navigating around 15 resorts and

hundreds of kilometres of pistes.”

The Alpine Challenge returns on 12–15

March 2015, and this year is benefiting

from our new partnership with Ski

Weekends. This means that for the

first time, we are able to offer a range

of flight, hotel and transfer options to

suit everyone – making it as easy as

possible for you to attend.

To find out more about this year’s

Alpine Challenge, and to register

your team, head on over to www.

snowcamp.org.uk/alpinechallenge.

VIRGINKITESURFING ARMADA

On 15 September 2013 the first ever

Virgin Kitesurfing Armada (VKSA) set

a new world record for the “Largest

Parade of Kitesurfers” ever, with 318

kitesurfers – including Sir Richard

Branson himself – completing the

mile course at Hayling Island on

the south coast. After setting the

record, kitesurfers set off on an epic

downwinder from Hayling Island to

Lancing 46 miles away, to raise as



much money for Snow-Camp, the RNLI

and Virgin Unite as possible! The event

raised over £70,000 for charity, an

unbelievable result for the first attempt!

With the successful format now in place,

the VKSA is reaching for new heights

from 2014 and beyond. With more riders

set to break the world record once

again plus an action-packed weekend

festival of kitesurfing now set to take

place every year, the event offers

music, entertainment, international kite

brands exhibiting the latest gear, pro

kiter Q & A sessions, a big screen with

live tracking of the kitesurfing and kite

movie screenings, pro kiter demos,

taster sessions, a family area and on-site

camping facilities.

The Virgin Kitesurfing Armada aims

to bring together the kitesurfing

community to ride together, raise funds

for a range of charities including Snow-

Camp and positively promote the

amazing sport of kitesurfing. Already

an international event with a second

world record in the bag set in Tarifa

(Spain) in August 2014, we want to see

Kitesurfing Armadas running in other

locations around the globe – get in

touch if you can help, and see you at

the next Armada!

For more info, check out www.

kitesurfingarmada.org.uk.

SNOW-CAMPRALLY

Have you ever thought about

completing an epic road trip to ski or

board the five indoor snow centres

in England in a full-on 12 hours … for

FREE?! Here’s your chance!

Described by Ed Leigh as “the closest

thing you’ll get to the Gumball Rally in

the UK”, the Snow-Camp Rally returns

once again in 2015, and this year it’s

going to be bigger and better than

ever! With a whole heap of snow-

sports prizes to be won, plus the

chance to attend the official après-ski-

themed after-party as part of the event,

you don’t want to miss this!

With almost 350 miles of tarmac standing

in your way, five slopes to ride in total

and 30 minutes maximum at each slope

to ride as many runs as possible (totalling

up to 2 hrs 30 mins of FREE slope time),

this is no easy challenge!

All five of the country’s indoor snow

centres took part in 2013 with teams

having the Hemel Snow Centre slope

to themselves at the crack of dawn,

before moving on to Snozone MK,

Snozone Castleford, Chill Factore

Manchester and finishing at The

Snowdome Tamworth where prizes

and awards were given out.

The Rally is open to any teams of four

who fancy taking on the challenge.

Check out www.snow-camp.org.uk/

rally for more info.

This winter season, Snow-Camp are

seeking the support of thousands of

passionate skiers and snowboarders

to create history by being part of

the biggest snow-sports event ever

launched – The Ski 2 the Moon

Challenge!

The challenge is unique in that

wherever you are skiing or

snowboarding in the world, you can

set yourself a personal goal and join

in. From Swadlincote Ski Slope to

the Swiss Alps, from the Andes to

the Antarctic, from Hintertux to the

Himalayan foothills – the Ski 2 the

Moon App enables everyone with

access to a smartphone to participate

in the challenge. Every mile you ski is

tracked by the app and then combined

with everybody else’s miles in pursuit

of our target – the Moon – 240,000

miles away.

Snow-Camp Director Dan Charlish

said, “Over the years we have

developed a number of snow-sports

events at Snow-Camp, such as the

Alpine Challenge and the Snow-Camp

Rally, which are great fun and have

helped raise some fantastic funds for

our work. However, these events will

always be limited to a set location,

on certain dates and with specified

targets – all of which restricts people

getting involved. We were inspired by

the

ethos

around

Movember – that

wherever you are in

the world you can grow a

moustache, raise some funds and

support a charity. Fun, simple, genius.”

Snow-Camp developed the Ski 2 the

Moon idea after approaching Core

Coders, the developers of the popular

Ski Tracks app now used by over 1.4

million skiers and snowboarders.

Charlish said, “I use Ski Tracks a

lot, and was wondering about the

possibilities of using apps as a way of



enabling large numbers of people to

join in a huge snow-sports challenge,

wherever they were skiing. We wrote

to the developers, explained the idea,

and asked them if it was possible to

deliver an app of this kind, utilising

their GPS tracking technology. They

wrote back the same day saying they

loved the concept and their office

happened to be 5 minutes down the

road from Snow-Camp! They could

have been anywhere in the world – I

started thinking this was meant to be.”

The Ski 2 the Moon app is free to

download and available to everyone

with a smartphone. The concept is

simple: you download the app

before you go skiing, you

set your own personal ski

target in miles / kilometres

and the timeframe you are

giving yourself to achieve this

distance. When you want to start

your challenge, you hit “Go” and the

app starts to track your skiing – and

your miles start helping towards the

collective goal of reaching the Moon.

“What I like about the idea is it

can engage everyone who skis or

snowboards, whatever their level,”

says Charlish. “If you are out in Les 2

Alpes for a week with your mates –

set a 200-mile target and do it over

a week. If you are spending a day

at Chatham Snow Centre – go for

20 miles in a day. If you are doing a

season in Whistler – set a target of

3000 miles skiing and a timeframe of

the whole season. But the key is that

the event brings everyone together

to achieve one shared goal – and we

hope the snow-sports community will

get behind the idea.

Being powered by Ski Tracks, the Ski 2

the Moon app will provide participants

with the very best Ski Tracks features

in terms of measuring your speed, total

distance, vertical drop and providing

GPS tracking which maps your route

on Google Maps.

It will also be fun! The team have

developed cartoon characters Jenny

(a lady hare) and James (a cool

tortoise), named after Olympians

Jenny Jones and James Woods, which

pop up at various times during your

challenge, encouraging you to keep

going, congratulating you on reaching

milestones towards your target or

awarding various other achievements.

There will be a range of awards and

cups to collect as part of the app which

keeps it really interactive, and of course

everything is easily sharable across all

social media, helping spread awareness

to other snow-sports enthusiasts.

Alongside the Hare and the Tortoise,

other graphics within the app enable

participants to see their own personal

contribution towards the Moon

target and also the live

ongoing

progress

of the

whole event as

each combined mile skied by

participants around the world

is recorded – shown on

a “totaliser” screen

alongside an

animated

rocket

making its

way from Earth

to the Moon 240,000

miles away.

The app is free, but as a charity event

everyone will also get a prepopulated

Just Giving page for their personal Ski

2 the Moon challenge, which they can

easily share with friends and family.

All funds raised are going directly to

support Snow-Camp’s work with inner-

city young people.

“This event could make a massive

difference. If we can get thousands

of people involved, Ski 2 the Moon

could be a huge support in achieving

our vision of expanding Snow-Camp’s

work to support young people in cities

across the UK,” said Charlish.

The event begins on the 20th December

2014 and will continue until the end of the

season – or until we reach the Moon!

To find out more and to

download the app, check out

www.ski2themoon.com.

Thanks to: Gompels

HealthCare Ltd

For many winter-sports fans, the

question of whether there is water

anywhere in our galaxy or beyond to

sustain life comes secondary to the

deeper question – is there water that

can sustain snow?

Over the decades as NASA has sent

ever more probes closer to our solar

system’s planets and their moons, and

while Virgin Galactic have moved ever

closer to developing space tourism, the

hopes that one day we will be skiing

and snowboarding on other worlds

have moved ever closer to reality.

SNOW ON MARS

Early in 2000 space scientists reported

on the first signs of “Martian snowfall

and avalanches” after studying images

from the Mars Orbiter’s cameras. The

spacecraft’s images showed what

appeared to be avalanches on crater

lips – leading space snowfall experts

to speculate that Martians may risk

skiing and boarding off-piste on a

regular basis.

The data shows that as the planet

warms up in the morning, thin clouds

are formed and liquid taken from the

ice caps falls back to Mars as frost or

snow. “This is clearly evidence that it

snows on Mars,” said David Smith, a

researcher at NASA’s Goddard Space

Flight Center in Greenbelt, Maryland.

Further spacecraft have added to the

weight of evidence that Mars will make

a great ski destination. The fact that

its highest peak, Olympus Mons, at

nearly 22km high, is more than five

times bigger than Everest means the

long trip there should be worth it for

the skiable vertical alone, and the low

gravity also means that it will be much

easier to get really big air.

However, such plans may be

considered fanciful by mainstream

scientists who instead highlight the best

powder stashes on planets and moons

further away from the sun than we are.

The following are some of the best bets

this season.

JUPITER’S MOONS

Although Jupiter itself has a gassy

surface, you’d sink through faster

than Utah powder, and several of the

planet’s moons seem to be a very

good bet for some sort of futuristic

winter sports. In April 1999 the Hubble

Space Telescope helped confirm that

volcanoes on Jupiter’s moon Io spew

plumes of “sulphur-dioxide snow” into

space at incredible speeds – putting

even the most advanced snowmaking

systems on earth to shame with their



30-miles-a-minute output speed.

The telescope photographed Io’s

volcano Pillan ejecting a hot plume

of sulphur dioxide – about 2,240oF –

into space. The scorching gas cools

quickly in the chilly emptiness of

space, freezing into snow, researchers

believe. Images showed sulphur-

dioxide “snow” in green, whilst

sulphur-dioxide frost is a nice shade of

blue when recorded as an ultraviolet

image (light you can’t see with your

own eyes).

“Other observations have inferred

sulphur-dioxide ‘snow’ in Io’s

plumes, but this image offers direct

observational evidence for sulphur-

dioxide ‘snow’ in a Io plume,” said John

R. Spencer of Lowell Observatory in

Flagstaff, Arizona.

Another moon, Europa, is seen as one

of the few other bodies in our solar

system that could sustain winter sports.

Similar in size to our own moon, Europa

seems to contain a vast ocean of ice or

liquid (depending on which scientific

theory you believe) beneath its cloud-

covered surface.

Europa has a surface temperature of

-260° F so probably a one-piece suit

would be best rather than jacket and

ski trousers, for maximum insulation.

Whilst some scientists believe Europa

is a deep freeze, others theorise that

warmth generated by Jupiter’s tug on

its inner core could turn the frozen

material to liquid. It’s possible both

are half right and that it’s actually

covered in snow.

If NASA’s proposed Europa Ice

Clipper probe, or the European Space

Agency’s Jupiter Icy Moon Explorer,

ever get off the ground (literally), we

could have the answer, including

hopefully the first upper- and lower-

slope snow-depth reports. NASA’s

project envisages a “Hydro Bot” being

dropped on to the surface of Europa

to report these vital facts, along with

details about primitive life which might

be encouraged to evolve and join us

on Europa’s virgin slopes.

Ganymede is the largest moon in the

solar system, bigger than Mercury or

Pluto and with distinct North and South

Pole ice caps, so it’s another promising

choice; definitely worth scheduling

a day out of your 6-day multi-space-

ski-resort Jupiter lift pass, even if

you spend most of the week in your

slopeside condo on Europa.

SATURN’S MOONS

Saturn has those cool rings which

would obviously be great for cosmic

figures liked the Silver Surfer to ride on.

But sadly such characters are

just fantasy, and Saturn

itself probably wouldn’t be a good base

for a ski centre.

However, once again the planet’s

moons do look ripe for a resort village

development – no doubt taking into

consideration the history, local culture

and natural light on a moon like Titan,

Saturn’s biggest and the solar system’s

second largest.

Titan, a place that excites space

scientists because it “has atmosphere”,

was visited first by Voyager then by the

Cassini Orbiter which landed a probe

on Titan in 2004 that sent back a few

pictures of some unexciting-looking

rocks before it broke.

However, back in 1994, a group of

scientists working with the Hubble

Space Telescope first noticed a

“bright spot” on the moon which

they calculate is “about the size of

Australia”. Their “best guess” for this

phenomenon is that it’s actually a vast

range of ice mountains, and who are

we to argue?

“My favoured picture of Titan’s surface

is an exotic place with methane-snow-

covered mountains, a few hydrocarbon

lakes, lots of water-ice chunks and some

rocks,” said one

scientist.

“There

is a lot of water

ice on Titan, and at minus 298 degrees

Fahrenheit, ice is as strong as granite

– so you can make big mountains out

of it,” he continued enthusiastically.

Snow-Camp are committed to bringing

our unique programmes to even more

young inner-city people, working with

individuals and corporate partners

who are passionate about social

responsibility and supporting the team

to achieving this goal.

Whether you’re an individual looking to

get involved in our unique fundraising

events (or indeed a fundraising event

of your own) or an organisation who

can offer a company-wide commitment

to fundraising, cause-related

marketing, sponsoring Snow-Camp

programmes and events or something

different altogether, we will put your

requirements and objectives at the

heart of the partnership.

In the first instance we are looking to

open a dialogue with yourselves so

that we can learn a bit more about you

or your organisation and your CSR

objectives, with a view to establishing

a meaningful and lasting relationship

that delivers your goals and helps us to

help more young inner-city people. The

five key areas that we are particularly

keen to explore, developing on existing

partnerships with a wide range of

individuals and organisations, are:

1. Do you have a dedicated charity

partner/charity of the year and would

you consider Snow-Camp?

2. Could there be possibilities to

explore offering bespoke auction items

for Snow-Camp’s future fundraising

events in return for an agreed

sponsorship package?

3. Could your staff get involved in Snow-

Camp’s Alpine Challenge endurance

fundraising event held in Morzine each

year? Or the Ski 2 the Moon event? The

Snow-Camp Rally? Or indeed an event of

your own? We’re behind you all the way!

4. Would there be opportunities to offer

cause-related marketing through your

in-house channels?

5. Would you be able to support Snow-

Camp’s young people either through

the bursary programme or offering work

experience to Snow-Camp’s apprentices?

We are really flexible about how we

work with individuals and companies

and would love to discuss any ideas you

may have for a potential partnership.

Thank you for considering to support

our work and please do not hesitate

to call the team on 01273 241383 or

email [email protected].



Well-maintained kit makes your

skiing or boarding easier, less tiring

and lots more fun.

Maintaining your kit is very simple

and can save money.

DataWax (www.datawax.com)

supplies all the products you need

and has a helpful and detailed

“How To” section (written by Snow-

Camp patron and British Champion

Dougie Crawford) to help make it

straightforward for you to service

your equipment.

Sharp edges make it easier to grip

while skiing or boarding. This is

especially important for difficult

conditions like hard snow or ice;

however, whatever the conditions,

sharp edges are always helpful for

enjoyable, safe, effective skiing

or boarding. A 90o angle is sharp

enough for almost all conditions

and stays sharp for a long time. If

it’s really hard snow or you need

extra grip, then go for 88o – it’s

sharper, but won’t last as long.

Waxing is easy. “Rub-on” wax is

good but it is always best to iron

on a wax. Universal wax is great

for most conditions, although

there are many different specialist

waxes for different conditions. Use

a waxing iron (you can’t use it on

clothes afterwards!). Gently drip the

wax onto the base and then iron it

smooth. Once it has cooled (wait

at least 30 minutes) scrape off the

excess wax – remember, it is the

wax IN the base that is important.

That is it – you are set to go!

DataWax stock starter kits

containing all the equipment you

need to maintain your gear.

Use DataWax products to keep

your gear in top condition,

extending its life and making

your skiing or snowboarding

manoeuvres easier, safer, more

effective and more fun.

www.datawax.com

Why Wax & Edge Your Skis or SNOWBoard?

0800 0664 996La Plagne • Les Arcs • Tigneswww.snowchateaux.co.uk

Visit our website for special

offers

“One of the top 5 places to stay”

Proud sponsor of:

C

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CM

MY

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CMY

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snow-camp advert 2014 60x240.pdf 1 08/10/2014 17:47

The Snow-Camp team, based in Hove, East Sussex, will be delighted to hear from

you if you feel you can support our work. Please feel free to call us anytime on 01273

241383 or catch us on the email addresses below:

T H E

T E A M

DAN CHARLISH DIRECTOR & FOUNDER

[email protected]

LARA KINNEARPROGRAMME DIRECTOR

[email protected]

GAVIN HANMERASST PROGRAMME [email protected]

RACHEL CRUZTRUSTS & FUNDRAISING MANAGER

[email protected]

DAN KEELEYSNOWSPORTS COMMUNITY

[email protected]

JULIA FEESSPROJECT & EVENTS ASSISTANT

[email protected]

WILL FERGUSON-SMITHSCOTLAND PROJECT MANAGER

[email protected]

THE SNOW-CAMP TRUSTEES

ALAN GRANT, WILLIAM MICHIE, DOMINIC DE TERVILLE, CAROLINE STUART-TAYLOR, CHRIS WALSH, CLAIRE PEARSON, IAN FINLAY, DOUGLAS MCKENZIE AND YOUTH TRUSTEES LAYAL TAWFIEG AND AARON MINTO.

SNOW-CAMP’S 2014/15 APPRENTICES ARE:

JONJOE BOULTER, DEANA IRWIN, WESLEY MONTEIRO, JASMINE JONES, NADIR CHENTOUFI


SUPPORTING BRITISH SKIERS AND SNOWBOARDERS

HOW CAN WE HELP?By offering skiers and snowboarders Grants and by providing a Bespoke Fund System for sponsors.

www.skierstrust.co.uk 00 44 (0)208 123 2307

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snow camp 2014/15

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