snr sons college (autonomous) · public deposits, ploughing back of profits , bank credit and trade...
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SNR SONS COLLEGE (AUTONOMOUS)(Re Accredited With ‘A’ Grade by NAAC & An ISO 9001:2008 Certified Institution)
(Affiliated to Bharathiar University)
(Approved by Govt., of Tamil Nadu , UGC & AICTE)
COIMBATORE -641006
SYLLABUSB.Com
DEPARTMENT OF COMMERCE
ACADEMIC YEAR 2017-2018
(2015 BATCH)
S.N.R. SONS COLLEGE (Autonomous)(Affiliated to Bharathiar University)
(Re-Accredited with ‘A’ Grade by NAAC)(An ISO 9001:2008 Certified Institution)
S.N.R. College Road, Coimbatore-641 006, Tamil Nadu, India.Phone: (0422) 2562788 Fax: (0422) 2560387 Website: www.snrsonscollege.org
“Scheme of Examination along with Distribution of Marks and Credits”CBCS PATTERN
UNDER GRADUATE PROGRAMMESB.Com Degree Course
(For the students admitted during the academic year 2015 - 2016 and onwards)Instructio
Part Study Components and Course Title with nal CIA CE Total Creditcourse code Hours/
WeekSEMESTER I
I Language: 15T01 Tamil – I / 15H01 Hindi – I / 525 75 100 3
French – I / Malayalam – III 15E01 English – I 5 25 75 100 3
III CORE I-15CO101 – 625 75 100 5
Principles of Accountancy
III CORE II - 15CO102 – 625 75 100 4
Business Organisation
III ALLIED I: 15CO103 – 625 75 100 4
Indian EconomyIV 15ES01 -Environmental Studies@ 2 10 40 50* 2
Total 500 21
SEMESTER II
I Language: 15T02 Tamil – 2 / Hindi – 2 /French 5 25 75 100 3– 2 / Malayalam – 2
II 15E02 English- II 5 25 75 100 3
IIICORE III - 15CO201 6 25 75 100 5Financial Accounting
IIICORE IV - 15CO202 4 40 60 100 3Computer Practical – I (MS –Office)
IIISUPPORTIVE COURSE-I 15CB104 3 25 75 100 4Business Environment
III ALLIED II : 15CO203 5 25 75 100 4Economic Analysis
IV 15VE01 -Value Education@ 2 10 40 50* 2Total 600 24
S.N.R. SONS COLLEGE (Autonomous)(Affiliated to Bharathiar University)
(Re-Accredited with ‘A’ Grade by NAAC)(An ISO 9001:2008 Certified Institution)
S.N.R. College Road, Coimbatore-641 006, Tamil Nadu, India.Phone: (0422) 2562788 Fax: (0422) 2560387 Website: www.snrsonscollege.org
“Scheme of Examination along with Distribution of Marks and Credits”CBCS PATTERN
UNDER GRADUATE PROGRAMMESB.Com Degree Course
(For the students admitted during the academic year 2015 - 2016 and onwards)Instructio
Part Study Components and Course Title with nal CIA CE Total Creditcourse code Hours/
WeekSEMESTER I
I Language: 15T01 Tamil – I / 15H01 Hindi – I / 525 75 100 3
French – I / Malayalam – III 15E01 English – I 5 25 75 100 3
III CORE I-15CO101 – 625 75 100 5
Principles of Accountancy
III CORE II - 15CO102 – 625 75 100 4
Business Organisation
III ALLIED I: 15CO103 – 625 75 100 4
Indian EconomyIV 15ES01 -Environmental Studies@ 2 10 40 50* 2
Total 500 21
SEMESTER II
I Language: 15T02 Tamil – 2 / Hindi – 2 /French 5 25 75 100 3– 2 / Malayalam – 2
II 15E02 English- II 5 25 75 100 3
IIICORE III - 15CO201 6 25 75 100 5Financial Accounting
IIICORE IV - 15CO202 4 40 60 100 3Computer Practical – I (MS –Office)
IIISUPPORTIVE COURSE-I 15CB104 3 25 75 100 4Business Environment
III ALLIED II : 15CO203 5 25 75 100 4Economic Analysis
IV 15VE01 -Value Education@ 2 10 40 50* 2Total 600 24
S.N.R. SONS COLLEGE (Autonomous)(Affiliated to Bharathiar University)
(Re-Accredited with ‘A’ Grade by NAAC)(An ISO 9001:2008 Certified Institution)
S.N.R. College Road, Coimbatore-641 006, Tamil Nadu, India.Phone: (0422) 2562788 Fax: (0422) 2560387 Website: www.snrsonscollege.org
“Scheme of Examination along with Distribution of Marks and Credits”CBCS PATTERN
UNDER GRADUATE PROGRAMMESB.Com Degree Course
(For the students admitted during the academic year 2015 - 2016 and onwards)Instructio
Part Study Components and Course Title with nal CIA CE Total Creditcourse code Hours/
WeekSEMESTER I
I Language: 15T01 Tamil – I / 15H01 Hindi – I / 525 75 100 3
French – I / Malayalam – III 15E01 English – I 5 25 75 100 3
III CORE I-15CO101 – 625 75 100 5
Principles of Accountancy
III CORE II - 15CO102 – 625 75 100 4
Business Organisation
III ALLIED I: 15CO103 – 625 75 100 4
Indian EconomyIV 15ES01 -Environmental Studies@ 2 10 40 50* 2
Total 500 21
SEMESTER II
I Language: 15T02 Tamil – 2 / Hindi – 2 /French 5 25 75 100 3– 2 / Malayalam – 2
II 15E02 English- II 5 25 75 100 3
IIICORE III - 15CO201 6 25 75 100 5Financial Accounting
IIICORE IV - 15CO202 4 40 60 100 3Computer Practical – I (MS –Office)
IIISUPPORTIVE COURSE-I 15CB104 3 25 75 100 4Business Environment
III ALLIED II : 15CO203 5 25 75 100 4Economic Analysis
IV 15VE01 -Value Education@ 2 10 40 50* 2Total 600 24
SEMESTER III
IIICORE V -15CO301 5 25 75 100 5Cost Accounting
IIICORE VI - 15CO302 5 25 75 100 5Higher Financial Accounting
IIIELECTIVE- I 15CO303 5 25 75 100 4Banking Theory law & practice
IIIALLIED III -15CO304
5 25 75 100 4Business Mathematics
IV Skill Based Course –I - 15CO305 5 25 75 100 3Executive Communication
IV
15BCT01 Basic Tamil I/@ 75 --75*
215AD01 Advanced Tamil I# -- 7515NM01-Non Major-I PersonalityDevelopment# --
75
Total 500 23SEMESTER IV
IIICORE VII -15CO401 5 25 75 100 5Corporate Accounting - I
IIICORE VIII- 15CO402 5 25 75 100 4Management Concepts
III CORE IX - 15CO403 5 40 60 100 3Computer Practical II - Tally
IIISUPPORTIVE COURSE-II 15CB204Principles of Insurance -- 25 75 100 4
IIIALLIED IV: 15CO404 5 25 75 100 4Business Statistics
IVSkill Based Course –II -15CO405 5 25 75 100 3Principles of Auditing
IV
15BCT02 Basic Tamil I /@ 75 --
75*2
15AD02 Advanced Tamil II# -- 75
15NMO2- Non Major General awareness# -- 75
Total 600 25SEMESTER V
IIICORE X -15CO501
6 25 75 100 4Corporate Accounting- II
IIICORE XI -15CO502 5 25 75 100 3Marketing Management
IIICORE XII -15CO503
6 25 75 100 4Direct Taxation
IIICORE XIII –15CO504- FinancialManagement 6 25 75 100 4
III CORE XIV 15CO507- Institutional Training 2 40 60 100 2
III Elective II- 15CO505 – Business Law 5 25 75 100 4
IVSkill Based Course –III -15CO506-Entrepreneurial Development 5 25 75 100 3
700 24SEMESTER VI
III CORE XV –15CO601 6 25 75 100 3Management Accounting
III CORE XVI -15CO602 5 25 75 100 3Financial Institutions & MarketsCORE XVII-15CO603
III Computer Practical III – Commercial 3 40 60 100 3Documentation
IIICORE XVIII-15CO604E-Commerce 5 25 75 100 3
IIICORE XIX-15CO605
Project & Viva voce 2 40 60 100 3
IIISUPPORTIVE COURSE-III-15CB306
Company Law 6 25 75 100 4
IV Skill Based Course –IV-15CO606 5 25 75 100 3Management information systems
V Extension Activities 50 - 50* 1NSS/NCC/SPORTS/YRC/SIS #
700 23
$ - Extra credit courses ** NOT INCLUDED IN TOTAL MARKS
CIA: Continuous Internal AssessmentTotal Marks for theProgramme:3600
CE: Comprehensive ExaminationTotal Credits for theProgramme:140
Dr.V.Nirmala Devi
Chairman, Board of studies in CommerceS.N.R. Sons College, Coimbatore-06
SNR SONS COLLEGE (Autonomous)
DEPARTMENT OF COMMERCE
(ACADEMIC YEAR – 2015 – 2016 ONWARDS)
SUPPORTIVE COURSE
Semester
Paper
II IV VI
1Business
Environment
Principles of
InsuranceCompany Law
2Introduction to
Foreign TradeLogistics Management Consumer Behavior
3 Office ManagementAdvertising and
salesmanship
Stock Market
Instruments and
Operations.
List of Elective papers (Can choose any one of the paper as electives)A Banking Theory Law and Practice
Elective – I B Supply Chain ManagementC Business FinanceA Business Law
Elective – II B Human Resource ManagementC Investment Management
Summary
Part Subject Papers CreditTotalcredits
Papers marksTotalmarks
Part I Language 2 3 6 2 100 200
Part II English 2 3 6 2 100 200
Part III
Core 19 (3/4/5) 71 19 100 1900
Allied 4 4 16 4 100 400
Supportive 3 4 12 3 100 300
Elective 2 4 8 2 100 200
Skill based 4 3 12 4 100 400
Total 131 3600
Part IV Language 2 1 4 2 75 150*
EVS & VE 2 2 4 2 50 100*
Part V
@ Extension 1 1 1 1 50 50*
Total 140 300*
I-SEMESTER
BUSINESS ORGANISATION
COURSE CODE:15CO102 COMPERHENSIVE EXAMINATION-75MARKS
INSTRUCTION HOURS PER WEEK:6 HOURS
Objective: To make the students learn the nature and types of business organizations and
Stock Market operations.
UNIT-I Business – Nature and scope – Objective- Forms of Business Organization – Sole
trader – Partnership Firms- Joint Stock Companies-Co-operative Societies-
Public Enterprises.
UNIT-II Location of business – Factors influencing location – Localization and
Delocalization of industries – Balanced Regional Development -Objectives –
causes of regional imbalances – Sizes of a business Unit and scale of operation.
UNIT-III Sources and requirement of finance – Factors determining the requirement of
fixed capital and working capital – Sources of Finance- Shares, Debentures,
Public Deposits, Ploughing Back of Profits , Bank Credit and Trade Credit-
relative merits and demerits.
UNIT- IV Stock Exchange – Functions – Procedure of trading – Operators in Stock
Exchange- Listing of Securities- Regulation of Stock Exchange.
UNIT- V Trade Association – Chamber of Commerce- Business Process Outsourcing –
Concepts- Importance – Developments in India.
Text Book:
Business Organisation and Management -Y.K.Bhushan –– Sultan Chand & Sons
Reference Books:
1. Business Organisation and Management -Shukla -– S.Chand & Company Ltd.,
2. Business Administration and Management -Saksena –– Sahitya Bhavan
3. Business Organisation and Management -Singh.B.P & Chopra -– Dhanpat Rai & Sons
4. Office Management -R.K.Chopra –– Himalaya Publishing House
PART-IV
ENVIRONMENTAL STUDIES
Course Code : 15ES01 Comprehensive Examination :75 Marks
INSTRUCTION HOURS PER WEEK: 2 HOURS
Text Book:
Environmental studies for under graduate courses –Bharathiar University
Reference Books:
1. Environmental Education– V.K.Nantha
2. A Text Book of Environmental Studies – Thangamani .A and T.Shymala
UNIT -I The Multi disciplinary nature of environmental studies
UNIT -II Ecosystems
UNIT -III Biodiversity and its Conservation
UNIT -IV Environmental Pollution
UNIT -V Social issues and the Environment
SEMESTER
PART-IV
PAPER –III – INDIAN ECONOMY
Course Code : 15CO103 Comprehensive Examination :75 Marks
Instruction hours per week:5 Hour
Text Book:
Agricultural Economy of India - S.Sankaran
Reference Books:
1. An introduction to Agricultural Economics – S.A.R.Bilgrami
2.Agriculture Economics – R.K. Lekhi & joginter singh
UNIT -I Features of Indian Economy –Meaning of under developed
economy –basic characteristics of Indian economy –causes of
under development –poverty –unemployment –poverty
eradication programmes.
UNIT -II Agriculture : meaning –causes of low productivity –features –
problems –Green revolution –mechanization –merits and
demerits.
UNIT -III INDIAN INDUSTRIES: Industrial policy -1956 to 1980 and
1991- Indian large scale industries definition –small scale
industries and cottage industries –measures to prevent sickness of
small scale industries.
UNIT -IV Infrastructure and economic development : Energy –Transport:
Road –Water and Air.
UNIT -V Economic Reforms : Privatization –liberalization –globalization –
need for foreign capital –MNC’s and foreign collaboration in
industry –impact and problems of foreign aid.
I-SEMESTER
PRINCIPLES OF ACCOUNTANCY
COURSE CODE: 15CO101 COMPERHENSIVE EXAMINATION-75MARKS
INSTRUCTION HOURS PER WEEK: 6 HOURS
Objectives: To make the students learn the Concepts and Conventions of Accounting and
Basic Accounting Framework
UNIT-1 Introduction to Accounting- Meaning, Scope, Need for Accounting-Accounting
Principles – Branches of Accounting –Journal, Ledger, Subsidiary books-Trial
balance
UNIT-1I Final Accounts–Rectification of Errors
UNIT-III Bills of Exchange including accommodation bills- Account Current -Average due
date
UNIT-IV Accounting for Consignment and Joint Venture
UNIT-V Bank Reconciliation Statement –Accounts of Non-profit Organisation
Note: Distribution of Marks between Theory and Problems shall be 20% and 80%
Text Book:
Financial Accounting – Reddy and A.Murthy - Margham Publishers
Reference Books:
1. Advanced Accountancy - Jain and Narang - -Kalyani Publishers
2. Advanced Accountancy -R.L.Gupta, Radhaswamy –– Sultan Chand & Sons
II-SEMESTER
COMPUTER PRACTICAL –I (MS OFFICE)
COURSE CODE:15CO202 COMPERHENSIVE EXAMINATION-75MARKS
INSTRUCTION HOURS PER WEEK: 3 hours
OBJECTIVE : To enable the students to work with MS Office
Perform any fifteen
MS Word
1. Type Chairman’s speech/ Auditor’s report / Minutes/ Agenda and perform the
following operations:
Bold, Underline, Font Size, style, Background color, Text color, Line spacing,
Spell Check, Alignment, Header & Footer, Inserting pages and page
numbers, Find and Replace
2. Prepare a Job Application letter along with bio-data using resume wizard
3. Prepare an invitation for college function using text boxes and clip arts
4. Prepare a Class Time table using table menu
5. Prepare a Shareholders meeting letter for 5 members using mail Merge
MS Excel
6. Prepare a mark list of your class (minimum of 5 subjects) and perform the following
operations:
Data Entry, Total, Average, Result and Ranking by using arithmetic and
logical functions and sorting
7. Draw the different type of charts (Line, Pie, Bar) to illustrate year-wise performance
of sales, purchase, profit of a company by using chart wizard
8. Prepare a statement of Bank customer’s account showing simple and compound
interest calculations for 10 different customers using mathematical and logical
functions.
9. Formula Calculation
10. Prepare a product Life Cycle which should contain the following stages
- Introduction , Growth,Maturity, Saturation,Decline
MS PowerPoint
11. Design presentation slides for a product of your choice. The slides must include
name, brand name, type of product, characteristics, special features, price, special
offer etc.
12. Design presentation slides for orgranization details for 5 levels of hierarchy of a
company by using organization chart.
13.Draw Design slides for the headlines News of a popular TV Channel. The
Presentation Should contain the following transactions:
Top down, Bottom up, Zoom in and Zoom out
14. Design presentation slides for the Seminar/Lecture Presentation using animation
effects and perform the following operations: Creation of different slides,
changing background color, font color using wordart.
MS Access
15. Create a Table using Table design and table wizard
16. Create a form using Form wizard
17. Prepare a payroll for employee database of an organization with the following
details: Employee id, Employee name, Date of Birth, Department and
Designation, Date of appointment, Basic pay, DA, HRA and other deductions
if any. Perform Queries
18. Create a report for ‘Employee’ database
II-SEMESTER
ECONOMICS ANALYSIS
COURSE CODE:15CO203 COMPERHENSIVE EXAMINATION-75MARKS
INSTRUCTION HOURS:
Objective : To make the students learn the importance and application of economic analysis to
business decision making
UNIT-I Business economics-definitions, nature and scope of business economics, utility
analysis-law of diminishing marginal utility, Methods and tools in economics-
Objectives of firm.
UNIT-II Demand analysis-law of demand- Demand Schedule- Demand Curve-Elasticity of
Demand-Measurement of Elasticity-Consumer Surplus-Demand forecasting
methods. Indifference curve analysis and consumer equilibrium
UNIT-III Production- factors of production-production function-law of returns and returns
to scale- economies of scale- law of supply-cost and revenue-concepts and curves.
UNIT-IV Product pricing-market-definition-features-classification-pricing under perfect
competition-monopoly- monopolistic competition-oligopoly
UNIT-V Factor pricing- marginal productivity theory- rent-theories of interest-liquidity
preference theory of interest-profit-national income-methods of measuring
national income- trade cycle- inflation- MRTP Act- provisions- recent charges.
Text Book:
Economic Analysis- S.Sankaran
Reference Books:
1.Business Economics- S.Sankaran
2.Principles of Economics- M.L.seth
3.Advanced economic theory- K.K.Dewett
4.Modern Micro economics – M.L.Jhingan
II-SEMESTER
FINANCIAL ACCOUNTING
COURSE CODE:15CO201 COMPERHENSIVE EXAMINATION-75MARKS
INSTRUCTION HOURS PER WEEK : 6 HOURS
Objectives: To enable the students to learn the financial accounting procedures of small
business firms .
UNIT-I Depreciation- Need and significance of Depreciation - Methods-Reserves and
Provisions
UNIT-II Single Entry System -Features- Statement of Affairs methods and Conversion
method
UNIT-III Royalties excluding sub lease - Investment Accounts
UNIT-IV Departmental accounts- transfer at cost or selling price- Branch accounts
excluding foreign branches.
UNIT-V Hire purchase and installment systems-Accounting aspects.
Note : Distribution of Marks between Theory and Problems shall be 20% and 80%
Text Book:
Financial Accounting – Reddy and A.Murthy -Margham Publishers
Reference Books:
1. Advanced Accountancy - Jain and Narang - -Kalyani Publishers
2. Advanced Accountancy - R.L.Gupta, Radhasamy –– Sultan Chand & Sons
SUPPORTIVE COURSE –I
PART-III
1. BUSINESS ENVIRONMENT
2. INTRODUCTION TO FOREIGN TRADE
3. OFFICE MANAGEMENT
II-SEMESTER
SUPPORTIVE COURSE
BUSINESS ENVIRONMENT
Course Code : 15CB Comprehensive Examination :75 Marks
INSTRUCTION HOURS PER WEEK : 4 HOURS
Objective: To give the basic conceptual knowledge on business environment
Unit I
Business Environment-Concepts-Significance-Types of Environment-Inter Relationship
between economic and non -economic environment-Impact of environment on business -Social
Responsibilities of Business .
Unit II
Industrial Policies and Regulations -Industrial Policy up to1991 -New Industrial Policy -Pubilc,
Private, Joint and Co-operative Sectors -Privatization and Disinvestment -Benefits and
Arguments against Privatization -Privatization in India.
Unit-III
Economic Systems –Meaning –Characteristics -Types of economic systems-Capitalism-
Socialism-Mixed economy -Economic planning -Nature, Scope and Significance of Economic
Planning in India -Achievements and Failures of Economic Planning.
Unit-IV
Legal Environment – bases for legal system -Technological environment-Factors Governing
Technological Environment-Management of Technology -Patents and Trademarks.
Unit-V
Globalisation -Meaning -Features of Current Globalisation -Essential Conditions for
Globalisation -Globalisation of Indian business -Foreign Direct Investment –Concept-
Advantages, Disadvantages and Determinants-India’s policy towards FDI -Multinational
Corporation –Meaning -Merits and Demerits -Control over MNC’s-MNC in India.
Text Book:
Business Environment -Francis Cherunilam
Reference Books :
1. Business Environment -Dr.C.B.Gupta
2. Multinational Corporations -Gupta.N.S
3.Business society and Environment -keith Davis and Robert L.Blomstorm.
4. Society and Culture-Francis E.Merrill
5. Investment and Securities markets in India -V.A.Avadhan
II-SEMESTER
SUPPORTIVE COURSE
INTRODUCTION TO FOREIGN TRADE
Course Code : 15CB Comprehensive Examination :75 Marks
INSTRUCTION HOURS PER WEEK : 4 HOURS
Objectives: To give the basic conceptual knowledge on foreign trade
Text Book:
Foreign Trade Management – Varma and Agarwal
Reference Books:
1.Foreign trade management in India – M.L. Varma
2.International theory and practice – V.A.Avadhani
UNIT -I Foreign trade need –importance and nature of trade –difference
between domestic and foreign trade –merits and demerits of
foreign trade in India’s economic development.
UNIT -II Terms of trade and gains from trade –balance of trade and balance
of payment –Tariffs –Free trade VS Protection –GATT –WTO
UNIT -III Export –Import policy –features –objectives of export-import
policy –Export and import procedure
UNIT -IV India’s foreign trade organization set up –ministry of commerce –
autonomous bodies –PSU’s advisory bodies
UNIT -V Export import finance –source of finance –pre-shipment finance –
post shipment finance –role of commercial banks –role of EXIM
bank –ECGC.
II-SEMESTER
SUPPORTIVE COURSE
OFFICE MANAGEMENT
COURSE CODE:15CB COMPERHENSIVE EXAMINATION-75MARKS
INSTRUCTION HOURS PER WEEK : 4 HOURS
Objective: To give the basic conceptual knowledge on office management
UNIT-I Office: Nature and scope of Office work- significance of office- function of
modern office- qualities of office manager.
UNIT-II Office accommodation and layout: location of office – size and shape of office-
open office and private office – merits and demerits- layout of office – merits of
good layout.
UNIT-III Office stationery and forms: stationery- significance- selection- management of
office supplies- purchasing systems- purchase procedure- storage- forms-
importance- advantages- types- forms designing – form control- steps.
UNIT-IV Records management: objectives- principles- filing – importance-Functions-
essentials of good filing- classification of filling- indexing-methods of indexing.
UNIT-V Office appliances and equipments: office furniture-selection-types of furniture-
office automation-merits and demerits-machines for correspondence-duplicating-
accounting and data processing.
Text Book:
Office Management- R.S.N. PIllai and Bagavathi-
Reference Books:
1.Business Organisation and Management- Y.K.Bhushan –– Sultan Chand & Sons
2.Office Management -R.K.Chopra –– Himalaya Publishing House
II-SEMESTER
VALUE EDUCATION
COURSE CODE:15VE01 COMPERHENSIVE EXAMINATION-75MARKS
INSTRUCTION HOURS: 2 HOURS
UNIT-I Value Education- Meanign and nature of values- Basic characteristics of values-
Essential components of values- Classification of values- Sources of values- value
education- concept and meaning- need for value education- objective of value
education.
UNIT-II Inculcation of values – methods-dialogue-writing-through great personalities-
religious- emotional development- different state of emotions in human life and
emotional maturity.
UNIT-III Value education for social order school, state and community- the school and
religious freedom- equality and dquality in eduction- educiton and social
reconstruction.
UNIT-IV Value education and national goal- Communication, work, service and citizenship
national integration to wards united and secular India
UNIT-V YOGA
Yoga-meaning – importance- yoga and health-yoga and holistic health-joint
exercises- yogasanas- pranamaya(any ten basic yogasanas)
Reference Books :
1.Value oriented education- D.Dhayakara Reddy- DPH.,. NewDelhi
2.Value Education- Dr.N.VEnkaraiah- APH., NewDelhi-02
3.Free yourself form tension with yoga- K.R.Ganesh Babu- AUM Yoga Therapy Research
Institution, Coimbatore.
III – SEMESTER
Elective -1
BANKING THEORY LAW AND PRACTICE
Course Code: 15CO303 Comprehensive Examination :75 Marks
Instruction hours per week: 6 Hours
Objectives: After the successful completion of the course the student should have a
thorough knowledge on Indian Banking System and Acts pertaining to it.
UNIT -I
Banking - Meaning - Classification of banks - Functions of commercial banks -
Credit creation - Nationalization of banks - Recent trends in banking.
UNIT - II
Relationship between banker and customer - Definition of a customer - General and
special relationship between banker and customer - Obligations of a banker - Garnishee
Order - Bankers' rights - Deposit accounts and its types - Facility of nomination - Closing
of bank accounts - Pass book - Legal aspects of entries in the pass book - Deposits of
NRIs.
UNIT-III
Special types of customers - Minor - Married woman - Illiterate person - Lunatics -
Trustees - Executors - Administrators - Joint account.- Joint Hindu Family - Partnership
firm - Joint stock companies - Clubs - Societies - Charitable institution.
UNIT-IV
Negotiable instruments - Definition of negotiable instrument - Features - Holder and
Holder in due course - Payment in due course - Holder for value - Endorsement -
definition - Legal provisions - Rules regarding forms of endorsement regular forms of
endorsement - Kinds of endorsement.
UNIT -V
Crossing of cheques - Meaning - Types of crossing - Payment of cheques -
precautions taken by the paying banker - Material alteration - Statutory protection to the
paying banker - Refusal for payment of cheque - Collecting banker -- Holder for value -
Statutory protection to collecting banker - Liabilities and duties of a collecting banker.
Text Book:
1. Gordan and Natarajan, Banking theory, law and practice - Himalaya Publishing.
Edition 2015.
Reference Books:
1. B.Santhanam, Banking theory, law and practice – Margham Publishing,
Edition 2014.
2. S.Gurusamy, Banking theory, law and practice – Vijay Nicole Publishers, Edition 2014.
COST ACCOUNTING
Course Code: 15CO301 Comprehensive Examination:75 Marks
Instruction Hours Per Week: 6
Objective: To give basic knowledge on the concept of various costing and its
application to different manufacturing and service sector
UNIT – I
Introduction -Meaning –Scope –Objectives and limitations – Financial accounting
Vs Cost accounting-Characteristics of an ideal costing system –Installation of costing
system –Elements of cost– Concepts of costs –Classification of costs –Classification
of cost –Preparation of cost sheet – Reconciliation of cost and financial accounts.
UNIT – II
Material Control – Levels of Materials –EOQ – Issue of Materials –Stores records
– Bin Card-Stores Ledger –Control of Waste, Scrap, Defectives and Spoilage.
UNIT-III
Labour Cost – Computation and Control –LTO –Causes for LTO – Idle time and
overtime and its control –System of wage payment – Premium bonus plans.
UNIT – IV
Overheads –Meaning –Importance and Characteristics of overhead –
Apportionment and reappointment –Absorption of Overheads –Methods of absorption.
UNIT – V
Methods of costing –Process costing –Normal Process Loss and Abnormal
Process Loss (Excluding Equivalent Production and Stock Adjustments) - Operating
costing – Contract costing.
Text Book:
1. S.P.Jain and K.L.Narang, Cost Accounting – Kalyani Publishers.
Edition 2015 revised.
Reference Book:
1. A.Murthy and S.Gurusamy, Cost Accounting – Vijay Nicole. Edition 2014.
2. M.C.Shukla, T.S.Grewal and M.P.Gupta, Cost Accounting
Sultan Chand Publishers, Edition 2014.
SEMESTER – III
Part IV
Skill Based Subject -I
EXECUTIVE COMMUNICATION Course Code: 14CO305 Comprehensive Examination:75 Marks
Objective: To enlighten the students about the basic communication principles and
report writing skills.
Unit - I
Basics of Communication - Meaning and definition - Objectives of
Communication - Communication Process - Essentials of Communication - Media of
Communication – Types of Communication - Barriers to Communication - Principles of
Communication
UNIT-II
Oral Communication - Principles of oral communication - Speeches -
Characteristics of a good speech - How to make speech effective - Non-verbal
Communication - Characteristics - Classification - Guidelines for development of non-
verbal communication skills
UNIT - III
Business letter - Need and functions of a business letter - Kinds of business letter
- Importance of an effective business letter - Essentials of effective business letter -
Structure of a business letter - Enquiries and replies - Order and its execution -
Complaints and adjustments - Collection letter - Sales letter - Letter of application for
employment.
UNIT - IV
Conduct of Meeting - Notice - Agenda - Minutes - Interviews - Types of
interviews - Telephone Conversation - Listening - Importance - Types of listening -
Barriers to effective listening - How to make listening effective? - Listening skill -
Preparation of resume.
UNIT - V
Business reporting - Essentials of a good report - Types of report – Preparation
of reports - Reports by individuals - Reports by Committee. Deeds – Preparation of
different kinds of deeds – Partnership deed – Sale deed – Purchase deed – Agreement
deed – Lease deed – Hypothecation deed - Power of Attorney.
Text Book:
1. Variender Kumar and Bodh Raj, Business Communication -
Kalyani Publishers. Edition 2015 Reference Books:
1. Rajendra Pal and J. S. Korlahalli, Essentials of Business Communication-
Sultan Chand. Edition 2011
2. Dr. N.Premavathy, Business Communication Corporespondence-Sri
Vishnu Publications. Edition 2008
HIGHER FINANCIAL ACCOUNTING
Course Code: 15CO302 Comprehensive Examination :75 Marks
Instruction hours per week: 6 Hours
Objective: To enable the students to learn the basic concepts of partnership
accounting and other aspects of accounting.
UNIT –I
Partnership accounts –Preparation of P&L a/c –Capital a/c –Past adjustments and
guarantees –Admission ,Retirement and death of a Partner-Treatment of insurance
policies taken by firm on partners.
UNIT –II
Amalgamation and sale of a firm to a company. Dissolution of firm –Insolvency
of a partner –All partners insolvent –Piece meal & maximum loss method of distribution
of cash.
UNIT –III
Fire insurance claims – Types - loss of profit claims. Average Clause Policy
UNIT –IV
Farm account - Recording of the transactions - Voyage accounts - Voyage in
Progress - Accounting for Price Level Changes.
UNIT –V
Human resource accounting – valuation – Problems and Limitations of human
resources – Govt. accounting – Funds – compilation of accounts.
Text Book:
1. T.S.Reddy & A.Murthy , Advanced Accoutnancy –Margham Publishers.
Edition 2015.
Reference Book:
1. Jain & Narang, Advanced Accountancy – Kalyani Publishers, Edition 2015
2. R.L.Gupta & Radhasamy , Advanced Accountancy – Sultan Chand Publishers
Edition 2012.
III – SEMESTER BUSINESS
MATHEMATICS
Course Code: 15CO304 Comprehensive Examination :75 Marks
Instruction hours per week: 5 Hours
Objectives : To teach the students about set theory, matrices, finance, fundamental
concepts of calculus and analytical geometry.
UNIT I
Sets – Concepts of sets – Relationship between sets – Operations – Venn
diagrams. Arithmetic and Geometric Progression. (Simple problems).
UNIT II
Basic concepts- Addition, Subtraction, Multiplication of matrices – Determinants
– Inverse of a matrix – Solution of simultaneous linear equations.
UNIT III
Simple differentiation –Application to Simple Business problems- Successive
differentiation- maxima and minima. Elementary Integral Calculus – Definite and
indefinite integrals of simple functions [ Excluding Trigonometric functions] –
Application to Simple Business problems.
UNIT IV
Simple interest and compound interest. - Annuities – Present value- Sinking
fund.
UNIT V
Straight Lines – Slopes – Parallel and Perpendicular Lines – Various forms of
Equation of a straight line - Equation of circle.
Text Books
1. Navnitham Pa , “Business Mathematics and Statistics (B.Com)”
S.Chand & Co. Ltd. 1st edition.
2. S. P. Rajagopalan, R. Sattanathan , “Business Mathematics” ,
The McGraw – Hill Companies, 2nd edition.
REFERENCE BOOKS
1. Dr. P.R. Vittal, “Business Mathematics and Statistics”, Jaico Publishing.
2. Dharmapadam , “Business Mathematics”, Vijay Nicole Publishers, 3rd edition
SEMESTER – III
NON MAJOR I: PERSONALITY DEVELOPMENT
COURSE CODE: 14NM01 Instructional hours per week: 2
OBJECTIVES:
1. To understand the concepts, process and importance of personality
2. To gain a knowledge on the dynamics and techniques of personality development
3. To have an insight into self development and environmental factors affecting personality development
4. To help the students to acquaint with the application of communication skills in the world of Business
5. To know the importance of right dressing for the right occasion
6. To get an idea about and have a mock drill on interviews and other selection techniques
UNIT – I: [6Hrs]
Personality – Definition – Social and Self concepts of personality – can personality be
developed? – Traits and patterns of personality – Social classifications of personality. Factors affecting personality – Environmental factors – Physical factors – Intellectual factors –
Emotional factors – Values – Group skills. Dynamics of personality formation
– prenatal stage – Nursery stage – Adolescent stage – Adult stage – Old age
UNIT – II: [4 Hrs]
Successful personality – Meaning – Acquisition and Qualities of a successful personality – Barriers to successful personality – Removing barriers to personality development – Scope,
Techniques and Principles of personality development – Personality development – Personality
development strategy
UNIT – III: [4 Hrs]
Self-development – Approach – Aims and Objectives – Self Appraisal – Analysis of social
environment – Selection, Formulation and Execution of a plan for self-
developmentCommunication – Importance – objectives – Methods – Principles and Application
of communication for personality development
UNIT – IV: [5 Hrs]
Intricacies of dressing up – Purpose and factors to consider while dressing up – Forms and codes of dress – Approach to dressing up for personality projection
Social Etiquettes – Participation in social events – Interpersonal etiquettes – Meal service and Eating manners – Social graces and customs
UNIT – V: [3 Hrs]
Interviews – Classification – Self projection in a selection board for interview, Group discussion, Group task, Telecommunication, Video conferences and public addresses
TEXT BOOK:
1. J.R.Bhatti, “The Dynamics of Personality Development and Projection”, Pearson
Education 2009 (Unit I – V)
REFERENCE BOOKS:
1. R.M.Omkar, “Personality Development and Career Management – A Pragmatic Prospective”, Sultan Chand 2008
2. Robert.M.Sherfield, Rhonda.J.Montgomery and Patricia.G.Moody, “Developing Soft Skills”, Pearson Education 2009
3. Dr.S.K.Mandal, “How to Succeed in group Discussion and Personal Interviews”,
Jaico Publishing House 2005
4. Dr. T.Bharathi, “Personality Development”, Neelkamal publications Pvt.Ltd 2008
III – SEMESTER
Elective -1
SUPPLY CHAIN MANAGEMENT
Course Code: 15CO303 Comprehensive Examination :75 Marks
Instruction hours per week: 6 Hours
Objective: To enable the students to know the basic concepts of supply chain
management
UNIT –I
Introduction to Supply Chain Management – Concept of SCM –Importance of
SCM -Features of SCM.
UNIT –II
Strategic issues in SCM –Value chain management and Customer Relations
Management and Customer focus in SCM –Demand Planning –Purchase Planning –
Make or Buy decision
UNIT –III
Indigenous and Global sourcing development and Management of suppliers –
Legal aspects of buying - Cost management
UNIT –IV
Negotiating for Purchasing – Purchase Insurance – Evaluation of Purchase
Performance - Inventory Management –Financial impact of Inventory
UNIT –V
Manufacturing scheduling –Manufacturing flow system – Work flow automation
–Flexibility in manufacturing to achieve dynamic optimization –SCM current scenario
Text Book:
1. Sunil Chopra and Peter Meindi,Supply chain management –strategy planning
and operation – Pearson Education
Reference Book:
1. B.S.Shahay – Supply chain management –For global competiveness -
Macmillan India Limited
SUPPORTIVE COURSE -2
IV-SEMESTER
ADVERTISING AND SALESMANSHIP
Course Code: 15CB Comprehensive Examination: 75 Marks Instruction
Hours per Week: 4 Objective: To enable the students to know the importance of advertising and
salesmanship in business .
UNIT –I
Advertising –Meaning-Features, Functions, Objectives - Kinds of advertising -
Economic and Social effects of advertising - Advertising agency
UNIT –II
Advertising medis –Meaning, Need, Importance – Types of media selecting
advertising media for different products.
UNIT –III
Advertisement campaign –Advertisement copy, Layout, Visualization , E-
advertising –Meaning ,Need ,Importance - Kinds of Advertising
UNIT –IV
Salesmanship –Meaning - Kinds – Qualities of Salesmanship – Sales Manager –
Qualities of Sales Manager - Sales Organization – Types – Aggressive Selling – Steps in
selling process
UNIT -V Salesman – Recruitment – Training - Remuneration and Control
Text Book: 1. Varma & Agarwal, Salesmanship & Publicity
Reference Book:
1. Chunwalla , Kumar ,sethir ,Subramaniam , Advertising theory & Practice –
Excel books Publication
IV-SEMESTER
BUSINESS STATISTICS
Course Code: 15CO404 Comprehensive Examination: 75 Marks
Instruction Hours per Week: 5
Objectives : To enable the students to learn and gain the fundamental knowledge about
the concepts of basic statistics, averages, measures of dispersion, correlation and
regression, probability, index numbers and time series.
UNIT I Meaning and scope – Source of data – Collection of data – Primary and
Secondary – Methods of Primary data collection – Editing secondary data –
Classification and Tabulation – Presentation of data by Diagrams – Bar diagram and Pie
diagram – Graphic representation of Frequency Distribution.
UNIT II Simple and Weighted Mean, Median and Mode, Geometric mean and
Harmonic mean – their computation – Properties and uses. Mean Deviation, Standard
deviation and Co-efficient of Variation.
UNIT III Methods of Construction – Aggregative and Relative types – Tests of an
index number – Cost of living index – Uses
UNIT IV Meaning and definition – Scatter diagram – Pearsons’s correlation co-
efficient – Computation and Interpretation – Rank Correlation. Meaning of regression
and linear prediction – Regression in two variables – Uses of regression.
UNIT V Meaning – Components – Models – Business forecasting – Methods of
Estimating Trend – Graphic, Semi average, Moving average and Least square method –
Seasonal variation – Method of simple average only. Probability: Basic concepts,
Addition Theorem and Multiplication theorem (Statements only) Simple problems.
**The Paper should have theory not more than 20% and the remaining
80% Problems
Text Book: 1. Navnitham Pa , “Business Mathematics and Statistics (B.Com)”
S.Chand & Co. Ltd. 1st
edition.
Reference Books
1. R. S. N. Pillai& V. Bagavathi “Statistics” S.Chand & Co. ltd, 1st
edition
2. Statistics for Commerce Students - S. P. Gupta.
IV –SEMESTER
Core – IX
COMPUTER PRACTICALS II
TALLY 9.0
Course Code :14CO403 Comprehensive
Examination :75 Marks Instruction hours per
week: 4 Hour
Objectives: On successful completion of this course, the
student should have understood the basics of Tally.
1. Creation of a Company and Group.
2. Creation of a Ledger.
3. Preparation of Trial Balance
4. Creation of Voucher Entries
5. Preparation of Cash Book
6. Preparation of Bank Reconciliation Statement
7. Preparation of Final Accounts without Adjustments
8. Preparation of Final Accounts with Adjustments
9. Ratio Analysis
10. Creation of budget
11. Fund Flow Analysis
12. Cash Flow Analysis
13. Preparation of stock value using FIFO & LIFO
methods
14. Calculation of stock value using simple & weighted
average method
15. Exporting data to other files.
SUPPORTIVE COURSE -II
IV-SEMESTER
LOGISTICS MANAGEMENT
Course Code: 15CB Comprehensive Examination: 75 Marks Instruction
Hours per Week: 4
Objective: To enable the students to learn the basic concepts of logistics management in
India
UNIT –I
Marketing logistics system – Concepts, Objectives and Scope of logistics
interface with marketing-Logistics systems –Elements – Importance and Relevance to
export management managing towards logistics excellence.
UNIT –II
The General structure of shipping industry –Types of ships operating systems –
Linear operations and tramp operations – Conference system –Chartering principles –
Freight structure and Practices –UN Convention on linear code of conduct.
UNIT –III
Co-ordination :Role of intermediaries freight forwarders –Freight brokers –
Stevedores –Shipping agents –Ports: Major and Minor ports in India –Issues in India
shipping –Port infrastructure development –Shipment of government controlled cargo
organization, Functions of trenchant
UNIT –IV
Containerization –Concepts, Operations of the systems –Types of containers –
Benefits of containerization-Inland container depots – Problems and prospects –
Clearance procedure of ICD’s-Concur – Multimodal transport –International Air
Transport –Advantages and Constrains –Air Cargo Tariff and Structure –IATA
UNIT -V Case Studies
Text Book: 1. Dr.Krishnaveni Mutheih, Logistics management and world sea borne trade
Reference Book: 1. Study on shipping conference of shipping and export strategy for 80’s –IIFT 2. Freight tariff and practical of shipping conference -IIFT
IV-SEMESTER
Core – VIII
MANAGEMENT CONCEPTS
Course Code: 15CO402 Comprehensive Examination :75 Marks Instruction hours per week:5 Hours
Objective: To impart the student’s fundamentals of management concepts and leadership skills.
UNIT –I Management – Meaning, Definition, Importance – Nature and Scope of management
– Functions of management – Management is an Art (or) a Science – Management is a
Profession – Contribution of F.W. Taylor and Henry Fayol
UNIT –II
Planning – Meaning , Nature and Purpose of Planning – Steps in Planning – Types of
Planning – Planning Premises .MBO, SWOT Analysis, MBE. Decision Making – Meaning,
types of decisions – Process of decision making.
UNIT -III
Organization – Meaning, Nature –Principles –Different form of organization – Span of
Management –Key Element of Organization Process – Staffing – Meaning, Nature and Scope.
UNIT –IV Directing – Meaning, Nature and Scope – Motivation – Need – Determinants –
Maslow’s theory of Motivation – X,Y,Z Theories
UNIT –V
Leadership Styles and Qualities. Controls – Nature & Purpose – Elements of Controlling
and Techniques – Co-ordination –Need & Techniques.
Text Book:
1. Dinker Pagare, Principles of management – Sultan Chand Publishers. Edition
2013. Reference Book:
1. Natarajan.K and Gansan.K.P, Principles of Management –
Himalaya Publishing house, Edition 2012.
2. Kathiresan, Ratha. Principles of Management – Amexcel. Edition 2012.
Course Code: 15CO405 Instruction hours per week: 5 Hours
Objective: On successful completion of this course, the student should be well versed
in the fundamental concepts of Auditing.
UNIT – I Auditing – Definition – Objectives – Auditing and Investigation – Qualification
of an Auditor – types of audit – advantages of audit –planning of audit – Audit
Programme – Audit Note book – Audit work - Audit files.
UNIT – II Internal Control – meaning and importance – Accounting and Administrative
Control – Internal Check – Criteria for good internal check – Internal check for
various transactions - Internal audit VS Statutory audit – limitations of Internal
Control – Evaluation of internal control.
UNIT – III Vouching of Cash Transactions – Voucher – Points to be noted in a voucher –
Vouching of the debit side of cash book and credit side of the cash book – Teeming and
Lading of Frauds – Vouching of Trading transaction – Purchases – Purchase returns –
Sales – Sales returns – Goods on sale or return basis – Goods on consignment
UNIT – IV Verification and Valuation of Assets – Meaning – problems in verification –
stock - examination of records – Verification of assets – mode of valuation of assets –
Verification of liabilities – Depreciation – Reserves.
UNIT – V Audit of limited companies – Qualification of an auditor – Appointment and
removal of auditors – Rights, Powers, Duties and Liabilities of an auditor – Audit report – contents – reporting requirements under the Companies Act 1956.
Text Book: 1. B.N. Tandon- “A Hand Book of Practical Auditing” – S.chand company ltd
- Edition – 2014 Reference Books: 1. K.Sundar and k. Paari - “Practical auditing” – vijay Nicole imprints - Edition - 2014 2. Dinker Pagara, Principles and practice of auditing- S.Chand Publicationss
Edition 2012
IV – SEMESTER Skill based Subject – 2
PRINCIPLES OF AUDITING
Comprehensive Examination :75 Marks
Course Code: 15CB Instruction Hours per Week: 4 Objectives: On successful completion of this course, the students will get an
opportunity to examine and apply Insurance Principles and Practices in business
effectively.
UNIT – I Insurance – Nature of Insurance – Functions – Definitions – Principles –
Evolution of Insurance – Kinds of Insurance – Business point of view – Risk point of
view.
UNIT – II Role and importance of Insurance – Uses to an Individual – Uses of business –
Uses to Society – Insurance Contract – General and Insurable interest – Utmost good
faith – Principle of Indemnity – Doctrine of subrogation – Warranties – Proximate
Cause – Transfer of Interest – Return of Premium.
UNIT – III Life Insurance –Nature – Features – Classification – Duration of Policy –
Premium payments – Participation in profit – Number of lives covered – Method of
payment of claim amounts – Non-conventional policies – Factors affecting risk –
Surrender value – Nature and Meaning – bases of calculating surrender values – Forms
of Payment.
UNIT – IV Marine Insurance – Definition – Classification – Elements of Marine Insurance
Contract – Classes of policies – Marine losses – Perils – Documents required for claim.
UNIT - V Fire Insurance – Nature – Definition – Functions – Causes – Prevention of loss –
Kinds of Policies – Policy condition – Implied – Express – Payment of claim –
Difference between Fire and Life Insurance – Difference between Fire and Marine
Insurance.
Text Book: 1. M. N. Mishra. Insurance Principles and Practice - S.Chand & Company Ltd, 2014
Reference Book: 1. P.K.Verma. Insurance Principles and Practice - B.I.Publications, 2011.
SUPPORTIVE COURSE -2
PRINCIPLES OFINSURANCE
Comprehensive Examination: 75 Marks
IV-SEMESTER
Part – III
Core – VII
CORPORATE ACCOUNTING
Course Code :15CO401 Comprehensive Examination :75 Marks
Instruction hours per week:6 Hours
Objective: To enable the students to be aware on the corporate accounting in conformity with
the provision of the companies act.
UNIT –I
Company accounts - Books to be maintained as per law – Issue of shares and Debentures
– Redemption of shares and debentures – Underwriting commission.
UNIT –II
Final accounts of companies –Schedule VI - Preparation of final account s as per statute –
Profit prior to incorporation.
UNIT –III
Amalgamation , Absorption and Reconstruction of Companies.
UNIT –IV
Liquidation of companies –Preparation of Statement of Affairs – Liquidators Final
statement of accounts –‘B’ List contributories
UNIT –V
Valuation of Shares and Goodwill –Accounting standards for Depreciation and Fixed
Assets.
Text Book:
1. T.S.Reddy & A.Murthy, Advanced accoutnancy – Margham Publishers. Edition 2015.
Reference Book:
1. Jain & Narang , Advanced Accountancy – Kalyani Publishers. Edition 2015.
2. R.L.Gupta & Radhasamy , Advanced Accountancy – Sultan Chand Publishers. Edition
2014.
SEMESTER – IV
NON MAJOR II: GENERAL AWARENESS
COURSE CODE: 14NM02 (To be taught during the Second year study of every undergraduate course 2 hours every week) Course Content:
Important events / dates in the history of the world in general and in Indian in particular importance is also to be given to the local history (History of Tamilnadu) World Personalities:
Great authors and their important works: Inventions and discoveries; Honors and Awards
Sports, Education, General Science, Geography, Important Technologies, Indian Constitution, National movements Skills in the following areas:
● Logical Reasoning
● Mental Ability
● Numerical Ability and General Intelligence
TEXT BOOK: Foundation Course – A: General Awareness – Bharathiar University
REFERENCE BOOKS:
Objective Arithmetic - Ravi Chopra Objective General Knowledge - Bright & Phull
Bitmys’s General Mental Ability
Reasoning & Logic - Kaushal Goyal
Manorama Year Book
Success Review &
General Knowledge - Monthlies
V-SEMESTER
PART-III CORE
CORPORATE ACCOUNTING- II
Course Code:15CO501 Comprehensive Examination: 75 Marks
Instruction hours per week: 6 Hours
Goal: To enlighten the students knowledge on accounts of Holding companies, Banking, Insurance,Electricity and accounting Standards.
Objective: After Successful Completion, the student should become capable of handling suchaccounts.
UNIT- I Accounts of Holding Companies 13 hours
Holding Company Accounts - Preparation of Consolidated Balance Sheet.
UNIT-II Accounts of Banking Companies 13 hours
Banking Company Accounts - Preparation of Profit and Loss account - Balance sheet
UNIT-III Accounts of insurance Companies 13 hours
Insurance Company Account - Accounts of Life insurance and General insurance.
UNIT-IV Electricity Company accounts 13 hours
Accounts of Electricity Companies and Municipal Corporations.
UNIT-V Accounting Standards and Importance 14 hours
Accounting Standards - International and Indian AS - Importance, Need for Accountingstandards.Accounting standards for revenue recognition and Inventory Valuation.
Text book:
T.S. Reddy and Dr.A. Murthy - “Corporate Accounting”- Margham publications 6th edition -2015
Reference books:
S.P. Jain and K.L Narang - “Advanced Accounting”- kalyani publications - 20th edition -2014
Dr. S.N. Maheswari - “Corporate Accounting”- Vikas Publication - 5th edition - 2011
V-SEMESTER
PART-III CORE
MARKETING MANAGEMENT
Course Code: 15CO502 Comprehensive Examination: 75 Marks
Instruction hours per week: 5 Hours
Goal: To enable the students to know the importance of Marketing in Business World..
Objective: On successful completion of this course, the student should be well versed in the
Marketing Field.
UNIT – I Market, Marketing Concepts & functions 11 hours
Introduction to marketing, Definition, Meaning, Concepts of Marketing- Nature of Marketing ,
Importance of Marketing – Approaches to marketing – Functions of marketing, Modern marketing
concept – Evolution of marketing concept – Features and importance of modern marketing concept –
Marketing management, meaning, importance – Marketing environment, Micro and macro- Various
environmental factors affecting marketing functions.
UNIT- II Consumer Behaviour & Market segmentation 11 hours
Consumer behavior–Introduction, Meaning, Need for understanding consumer behavior –Determinants of consumer behavior – Buying process – Consumer buying decision process – Buying
motives- Factors influencing buying decisions - consumer buying behavior theories – Market
segmentation , Meaning, types – Bases for market segmentation – Merits of market segmentation –demerits of market segmentation
UNIT- III Product Mix &Product Development 11 hours
Product, Meaning, Concepts of product- Product Policy – Elements of product policy –Product Mix –factors affecting product mix – product item – Product line – Product standardization –Product identification – Branding – Packaging – Labelling – Product positioning – Product life cycle,
meaning, stages- Product planning for existing products- New product development – Meaning of new
product – Need for developing a new product – Stages in new product development – Product
differentiation.
UNIT – IV Pricing & Channels of Distribution 11 hours
Pricing, meaning and importance - factors affecting pricing decisions, pricing objectives -
pricing policy - kinds of pricing - pricing of new product special problems in pricing - channels of
distribution, definition, major channels - factors considered in selecting a channel - selection of
channel for new product.
UNIT – V Sales Promotion & Advertising 11 hours
Sales promotion, definition, importance of sales promotion - advantages of sales promotion -limitations of sales promotion - sales promotion at different levels – advertising, definition, objectives–functions - kinds - benefits of advertising - Is advertising necessary - advertising copy - media ofadvertising - advertising management.
Text Book
R.S.N. Pillai & Bagavathi “Modern Marketing Principles and Practices” -S.Chand andCompany, 4th edition-2016
Reference Books
“Principles of Marketing”-Philip Kotler-Prentice Hall of India, 13th edition-2013
“Marketing Management”- Sherlekar
V-SEMESTER
PART-III CORE
DIRECT TAXATION
Course code: 15CO503 comprehensive examination: 75 marks
Instruction hours per weeK: 6 HOURS
Goal: To enlighten the students’ Knowledge on direct tax and Income Tax Act.
Objectives: On successful completion of the course, the student would have sufficient knowledge ondifferent heads of income and total income.
Unit-I Income and Residential status 11 Hours
Income Tax Acts, previous and assessment year-assessee- persons, residential status, basiccondition, individual residential status-additional condition, residential status-basic condition-huf,residential status-additional condition, residential status of firm, and companies- scope of totalincome- exempted incomes.
Unit-II Salary and House Property Income 20 Hours
Five heads of income, meaning of salary -allowances-types, house rent allowance- childreneducation allowance, hostel expenditure allowance- transport allowance- perquisites- meaning, taxableperquisites- rent free accommodation- perqs exempted for all- gratuity- pension- leave encashment-house property, gross annual value- net annual value- income from house property.
Unit-III Business/Profession and Capital gain 14 Hours
Business income, inadmissible & admissible items- calculation of business income-professional income, doctor’s income- lawyer’s income- capital gain types- indexation, long termcapital gain- exemption u/s 54-54b- exemption u/s 54ec-54d- exemption u/s 54-f.
Unit-IV Other source income and Deductions 15 Hours
Other source income types- casual income, rates of tds- kinds of securities- set-off and carryforward of losses- intra head set off- inter head set off- carry forward of losses- deductions u/s.80-c-deductions u/s.80-d,80-dd,80-e- deductions u/s 80-g- total income calculation- tax liability calculation.
Unit-V Income Tax Authorities and Assessment 6 Hours
Different authorities- types of assessment- types of returns- advance payment of tax -permanent account number.
Text Book:
Gaur and Narang - “Income tax Law & Practice”- Kalyani Publishers - 45th edition-2017
Reference Book:
M. Jeevarathinam & C.Vijay Vishnu Kumar -“Income tax Law & Practice”- 7th edition - 2017
N.Hariharan- “Income tax Law & Practice” - Tata Mcgraw Hill - 11th edition - 2017
SEMESTER – V
PART-III CORE
FINANCIAL MANAGEMENT
Course Code: 15CO504 Comprehensive Examination: 75 Marks
Instruction Hours per Week: 6
Goal: To enable the students to know the importance of Financial Management..
Objectives: On successful completion of this course, the student should be well versed in the concept
of Financial Management.
UNIT – I 12 hours
Finance functions - meaning - definition - scope of finance function - approaches to finance
functions - objectives of financial management – profit maximization – Financial decision – Sources
of finance – long term and short-term sources.- Financing decision
UNIT – II 13 hours
Cost of capital -cost of specific sources of capital - debt – preference share – equity share–retained earnings – weighted average cost of capital.
UNIT III 11 hours
Leverage – operating, financial and combined leverages. Capital structure - forms and
importance of capital structure -factors influencing capital structure – theories of capital structure.
UNIT – IV 14 hours
Dividend and dividend policy – Meaning – Classification –Sources of dividend - irrelevance
and relevance concept of dividend – determinants of dividend policy – types of dividend policy –forms of dividend.
UNIT – V 16 hoursWorking capital management – concepts – importance – determinants – estimation of
working capital requirements - Cash management – motives of holding cash – objectives of cash
management – basic strategies of cash management techniques
NOTE: Marks shall be distributed for theory 50 % and for problems 50 %
Text Book:Financial Management - M.Y. Khan & P. K. Jain -
Reference Books:
• Financial management - L M. Pandey
• Financial management - - Kulkarni
SEMESTER- V
ELECTIVE- II
BUSINESS LAW
Course Code: 15CO505 Comprehensive Examination :75 Marks
Instruction Hours per Week: 5
Goals: To enlighten the students’ knowledge on Business laws.
UNIT I Indian Contract Act of 1872 11 hours
Law meaning and definition – Classification of law – Hierarchy of Courts –Meaning and
Scope of business law – Sources of Indian business law – Contract - Definition – Types of contract –
Essentials of a valid contract – Offer – Acceptance – Consideration – Capacity of parties – Free
consent: coercion, undue influence, fraud, misrepresentation, mistake– Legality of object and
consideration – Void agreements
UNIT II 11 hours
Performance of contract - Various modes of discharge of a contract – Breach of contract -
Remedies for breach of contract – Quasi contract
UNIT III Special Contracts 11 hours
Special contracts - Contract of Indemnity and Guarantee – Difference between indemnity and
guarantee - Rights of Surety - Contract of Bailment and Pledge – Rights and duties of bailor and bailee
– Rights and duties of pawnor and pawnee – Law of Agency – Creation of Agency –modes of creation
- different types of agents –Rights and duties of principal and agent – Personal liability of agent -
Termination of Agency
UNIT IV Sale of Goods Act 1930 11 hours
Law of sale of Goods – Definitions – Sale and agreement to sell - Conditions and warranties –
Transfer of ownership – Principle of Caveat Emptor – Delivery of goods – types – Rules for delivery
of goods – Sale by non-owners – Rights of unpaid seller – Rights of buyer and seller
UNIT V Consumer Protection Act 1986 11 hours
Objects – Definitions - Consumer Rights – Consumer Protection Councils – Consumer
disputes - Procedure for making complaint - Consumer Redressal Agencies –District Forum – State
Commission and National Commission.
Information Technology Act 2000
Introduction – definitions - Digital signature and electronic signature – Electronic Governance
– Attribution, Acknowledgement and Despatch of electronic records – secure electronic records and
signatures – Regulation of certifying authorities
Reference Books
1.Kapoor N.D” Mercantile Law”-34th edition-2014-Sultan Chand & Co.
2.Tulsian: “Business Law”-2nd edition-Reprint 2014- Tata McGraw Hill, New Delhi
3.Pillai and Bhagavathi “Busine`ss Law”-3rd edition-2015- S. Chand
V-SEMESTER
PART-IV SKILL BASED COURSE- III
ENTREPRENEURIAL DEVELOPMENT
Course Code: 15CO506 Comprehensive Examination: 75 Marks
Instruction hours per week: 5 Hours
Goal: To enable the students to gain knowledge on entrepreneurship and Institutional support.
Objective: On Successful Completion, the student could become entrepreneur and avail theinstitutional finance, Incentives and subsidies from the government.
UNIT-I Entrepreneurship & functions 11 hoursConcept of Entrepreneurship : Definition Nature and Characteristics of Entrepreneurship –
Function and Types of entrepreneurship - Phases of EDP. Development of Women Entrepreneur &
Rural Entrepreneur – including Self Employment of Women Council Scheme.
UNIT-II Phases of a project 11 hours
The start - up Process, Project Identification – Selection of the Product – Project Formulation -
Evaluation – Feasibility Analysis - Project Report.
UNIT-III Facilitating Institutions 11 hours
Institution supporting Entrepreneurial growth-DICS,SIDCO,NSIC,SISI,KVIC,IIC,TCOS.
UNIT-IV Entrepreneur Financing Institutions 11 hours
Institutional finance to Entrepreneurs - Commercial banks - Specialized Institutions -
IFCI,LIC,IDBI,GIC,UTI, SIDBI, SIPCOT.
UNIT-V Incentives and Subsidies Schemes 11 hours
Incentives and Subsidies to Promote and Develop Industrial units - Steps in setting SSI units -
Search for business ideas, development of business ideas.
Text Book:
C.B. Gupta and N.P. Srinivasan - “Entrepreneurial Development”- Sultan chand & Sonspublications - 2016
Reference Book: Vasanth Desai - “Dynamics of Entrepreneurial Development”- Himalayapublishing house - 6th edition - 2016
V– SEMESTERELECTIVE- II
HUMAN RESOURCE MANAGEMENTCourse Code: 15CO50 Comprehensive Examination :75 MarksInstruction hours per week: 5 Hours
Goal: To enable the students to Know about Human Resources and its Management.
Objective: On Successful Completion, the student should have thorough knowledge about Personnelpolicies, Training and Compensation Benefits.
UNIT-I Personnel Management objectives, Policies & Procedures 11 hours
Personnel Management- Meaning, Scope and objectives – Functions - The role of PersonnelPolicies and Procedures.
UNIT-II Human Resource Process 11 hours
Human Resource Planning – Job Analysis – Job Description – Job Specification – Recruitmentand Selection Process
UNIT-III Training & Performance Appraisal 11 hours
Training – Needs – Methods – Performance Appraisal – Types of Performance Appraisal
UNIT-IV Incentives & Welfare Scheme 11 hours
Wages and Salary Administration – Incentive Schemes – Labour Welfare Measure toemployees
UNIT-V Industrial Relations & Grievance Handling 11 hours
Industrial relations – Trade Unions – Grievance Handling – Collective Bargaining – Workerparticipation in Management(Concepts only)
Text Book:
1.Joseph M. Putti - “Human Resource Management” - Trinity Press - 1st edition - 2015
Reference Book:
1.V S P Rao - “Human Resource Management”- Excel Books - 2nd edition – 2007
V-SEMESTERELECTIVE –II
INVESTMENT MANAGEMENTCourse Code: 15CO50Instruction hours per week:6 hours Comprehensive Examination :75 Marks
OBJECTIVESThe objective of this course is to enable the students to investment patterns and the portfolio
management
UNIT I- INTRODUCTION 10 hoursNature, Meaning and scope of Investment –Importance of Investment –Factors influencing Investment–Investment media–Features of investment Programme –investment Process –Development of Financial system in India.
UNIT II - CAPITAL MARKET 10 hoursCapital Market –New issue Market and stock exchange in India –B.S.E –N.S.E –OTCEI –Kinds ofTrading activity –Listing of Securities –SEBI and its Role and guidelines.
UNIT –III - FUNDAMENTAL AND TECHNICAL ANALYSIS 14 hoursFundamental and Technical Analysis –Security evaluation –Economic Analysis –Industry Analysis –Company Analysis –Technical Analysis –Portfolio Analysis.
UNIT –IV- INVESTMENT ALTERNATIVES 16 hoursInvestment Alternatives –Investment in Equity Shares, Preference shares, Bonds, GovernmentSecurities –Mutual Funds –Real Estate –Gold–Silver –Provident fund –Unit Trust –National SavingsScheme –LIC.
UNIT –V - PORTFOLIO MANAGEMENT 16 hoursPortfolio Management –Nature, Scope –SEBI Guidelines to Portfolio Management –Port folioInvestment Process –Elements of Portfolio Management –Portfolio Revision –Needs andProblems.Capital Assets Pricing Models(CAPM)
Text Book1.Preeti Singh ,’Investment Management’
Books for Reference:1. Investment Management-Francis cherunlillum2. Investment Management-Khan and Jain3. Investment Management-V.Gangadha Ramesh Babu4. Investment Management-V.K.Balla
SEMESTER - VI
SUPPORTIVE COURSE-III
COMPANY LAW
Course Code: 15CB306 Comprehensive Examination: 75 Marks
Instruction Hours per Week: 6
Goals: To enlighten the students’ knowledge on Companies Act.
Objectives: After the successful completion of the course the student should have a thorough
knowledge on Formation of Company, Documents required and Acts pertaining to it.
UNIT I: Introduction to Company 10 hours
Company – Definition – Characteristics – Types – Lifting of corporate veil - Formation of acompany – Procedure – Certificate of incorporation – Effects of registration – Promoters – Pre-incorporation contracts – Certificate of commencement.
UNIT-II: Company Documents 10 hours
Memorandum of association – Contents – Alteration - Articles of association – Contents –Alteration – Doctrine of ultra virus – Legal effect of memorandum and articles - Constructive noticeof memorandum and Articles - Doctrine of indoor management
UNIT-III: Shares and Debentures 14 hoursProspectus – Definition – Abridged prospectus – Statement in lieu of prospectus – Information
memorandum – Contents – Misstatement in prospectus – Issue of shares – Types – Application andallotment of shares, share certificate, share warrant - Transfer and transmission of shares – Buyback ofshares – Debentures – Meaning and types.UNIT-IV: Company Management 16 hours
Company management – Board of directors – Managing director – Qualification, appointment,vacation of office – Position – Powers, duties and liabilities – Board of director’s meetings – Generalmeetings – Kinds of meetings and resolutions – Procedure relating to convening and proceedings ingeneral meetings.UNIT-V: Company Winding up 16 hours
Winding up – Meaning Modes of Winding up – Compulsory winding up by the court –Voluntary winding up – Types of voluntary winding up – Members voluntary winding up – Creditorsvoluntary winding up – Winding up subject to supervision of the court – Consequences of winding up(general) Liquidator – Powers and Duties.
Text Book:
Kapoor N.D, “Elements of Company Law”, - 34th-2014 edition-Sultan Chand and Sons, NewDelhi.
Reference Books:
Chawla R.C.and Garg K.C,”Commercial and Company Law”, Kalyani Publishers, NewDelhi.
Semester- VI
PART-III CORE
MANAGEMENT ACCOUNTING
Course code: 15CO601 comprehensive examination: 75 marks
Instruction hours per week: 6 hours
Goal: To foster the students’ Knowledge on management accounting.
Objectives: On successful completion of the course, the student would have adequate knowledge onmanagement accounting and its applications
Unit-I Management Accounting and Financial statements 13 Hours
Definiton,Nature of Management Accounting-scope and functions- Objectives andImportance- Tools and Techniques- Need and Importance- Financial statement, Objectives-Importance and types- Methods of analysis- Comparative balance sheet- Comparative incomestatement- Trend analysis- Common size balance sheet- Common size income statement.
Unit-II Classification of Ratios, Uses and Limitations 13 Hours
Meaning, Significance-Classification- Liquidity ratios-Stock turnover ratios- debtors andcreditors turnover ratios- det-equity,long term debt-equity- current assets to fixed assets -GeneralProfitability ratios- Overall profitability ratios- Total assets turnover- Significance and limitations ofratio analysis.
Unit-III Fund Flow statement and Cash flow Statement 14 Hours
Meaning and concepts of funds- List of current capital items-List of non-current capital items-Uses and Importance of fund flow statement- Schedule of changes in working capital- funds fromoperation- fund flow statement- Cash flow-meaning ,classification- cash flow from operating activity-investing activity- financial activity- Difference between fund flow and cash flow- cash fromoperation- cash flow statement
Unit-IV Marginal Costing, Significance and Limitations 14 Hours
Marginal costing,characteristics,assumptions-Contribution, profit volume ratio-CVP & breakeven analysis- break even point, cash break even point- margin of safety,angle of incidence-Managerial applications of margincal costing
Unit-V Budgeting and Classification of Budgets 13 Hours
Budget, budgetary control- objectives of budgetary control- essentials, advantages-Classification and types- sales budget- production budget- cash budget- flexible budget- zero base
budgeting-materials budget- difference between fixed and flexible budget- Limitations of budgetarycontrol.
Text Books:
R.K.Sharma &Shashi k. Gupta - “Management Accounting”- Kalyani Publishers - 13th edition-
2016
Reference Books:
A. Murthy and S. Gurusamy “Management Accounting” -,2013
Khan & Jain- “Management Accounting”- Tata McGraw Hill - 6th edition - 2013
SEMESTER –VI
PART-III CORE
FINANCIAL INSTITUTIONS AND MARKETS
Course Code: 15CO602 Comprehensive Examination: 75 Marks
Instruction Hours per Week: 5
Goal: To enlighten the students’ knowledge on Financial Institutions & Markets.
Objectives: After the successful completion of the course the student should have a thorough
knowledge on Financial Institutions & Markets.
UNIT I 11 hours
Financial system in India – Structure of financial markets – Components of Financial Markets
– Money market –– Financial intermediaries in India – Banking and Non-Banking Companies.
UNIT II 11 hours
Money market – Call money market – Treasury Bills Markets – Commercial Markets –
Markets for discount market – Market for financial Guarantees – Industrial and Government Securities
Market.
UNIT III 11 hours
Capital market – Stock exchange – Organization and functions – Listing of securities –Trading
in stock exchange – Dealers in stock exchange – Economic and speculative dealings.SEBI – NSE –
BSE – OTCEI.
UNIT IV 11 hours
Functions of commercial banks – Creation of Credit – Limitations – Central Banking –
Functions – Credit control Measures – Credit card – ATM – E-banking – RTGS.
UNIT V 11 hours
Development Banks – IFCI – National Housing Bank – State Financial Corporation –Small
Industries Development Bank of India.
Text Book
Financial Markets & Services - E. Gordon & Dr. K. Natarajan 11th Edition , 2013, Tata
Megraw hill Publishers LTD, New Delhi.
Reference Books:
Financial Institutions and Markets - L.M. Bhole 4th Edition , 2008, Tata McGraw hill
publishers LTD, New Delhi.
SEMESTER- VI
PART-III CORE
COMPUTER PRACTICAL- III
COMMERCIAL DOCUMENTATION
Course Code: 15CO603 Comprehensive Examination: 75 marks
Instruction hours per week: 3 Hours
Objective: To provide knowledge on online filing of returns.
Online Tax Return forms
1. Preparation of application for permanent account number
2. Filing of forms for income tax return of individuals & HUF.
3. Filing of forms for income tax return of firms.
4. Filing of form for income tax return of company.
5. Filing of forms for customs duty.
6. Filing of forms under VAT or GST.
7. Filing of forms for refund of tax.
Business Registration Forms
8. Trademark registration
9. Business License forms
10. Import and export license forms
Personal and Business loan Forms
11. Bank loan-personal, educational, credit card,home loan applications
12. Business start up loan forms
13. Profession Loan application
LIC forms
14. Filing of forms for LIC proposal
15. Filing of forms for making claims
16. Filing of forms for renewal of policy
17. Filing of forms for applying loan against LIC policy.
SEMESTER
PART-III CORE
E- COMMERCE
Course Code: 15CO604 Comprehensive Examination: 75 marks
Instruction hours per week: 5 Hours
Course Objective: After the successful completion of the course the student must be aware ofTechniques in the Application of e-Commerce.
UNIT I 11 hours
Introduction to E-Commerce – E-Commerce frame work – E Commerce media convergence -The anatomy of E-Commerce applications, - components of the I - Way – Local on ramps - Networkaccess equipment - Global information Distributions network.
UNIT II 11 hours
Architectural frame work for E-Commerce – Consumer oriented applications –mercantileprocess model - mercantile models from the consumer perspective – mercantile models from themerchant perspective - EPS Types - designing of EPS.
UNIT III 11 hours
EDI - Application in business - EDI Legal security and privacy issues - EDI softwareimplementation - value added networks - internal information system – Supply Chain Management –Types of Digital Documents – Corporate Data Warehouses.
UNIT IV 11 hours
Advertising and Marketing on the Internet- Advertising on the Internet - charting the On-linemarketing process- market research - Information filtering - Consumer data interface –Emerging tools.
UNIT V 11 hours
Multimedia and Digital Media: Concepts - Digital Video and E - Com – Video Conferencing -frame relay - cell relay - ATM - Mobile Computing frame work – Mobile Information access devices– Mobile computing applications.
Text Book:
Frontiers of Electronic Commerce - Ravi Kalakota,12th Edition,2012, Himalaya publishinghouse, New Delhi.
Reference books:
E - Commerce - Kamlesh. K Bajaj, Debjani Nag, 1st Edition, 1999, Tata McGraw Hill, NewDelhi.
E - Commerce a Managerial Perspective - P.T. Joseph, 1st Edition, 1999, Tata McGraw Hill,New Delhi.
SEMESTER – VI
PROJECT AND VIVA-VOCE
Course Code: 15CO605 Comprehensive Examination: 60 Marks
Instruction Hours per Week: 2
Goal: To sharpen the analytical skill of the students in the Field of Research
Each student shall be required to take up project of any business organization for a period of
not less than 4 weeks after completing the fifth semester (during vacation). The student shall be
required to choose a research problem in his/her interested area in the field of commerce and submit a
research report incorporating the results of his/her investigation, carried out under the supervision of a
recognized Supervisor.
1. Only Commerce Based Projects are permitted.
2. The student has to do a Group Project under a Supervisor / Guide (one group consisting offour/five members).
3. Student has to carry out the project during the end of the V Semester and submit the
Report on or before 28th February .
4. Viva-Voce will be conducted in the VI semester.
5. The Project Report Evaluation and Viva- Voce Examination will carried out jointly by
Internal examiner (Supervisor / Guide) and external examiner.
6. Distribution of Marks:
Comprehensive Project Report Evaluation : 60 Marks
Continuous Internal Assessment : 40 Marks
Total : 100 Marks
SEMESTER - VI
Skill Based Course- IV
MANAGEMENT INFORMATION SYSTEM
Course Code: 15CO606 Comprehensive Examination: 75 marks
Instruction hours per week: 5 Hours
Objective: To enable the students to know the importance of information systems in business
Unit-I Data & Information Systems 11 Hours
Fundamentals of information systems: system concepts- types of system: system approach-
relevance of modern organization- data vs information- the management of information resource
management- Managing information services- planning and implementing information system &
controlling information system.
Unit- II Hardware & Software 11 Hours
Management Overview: computer hardware & trends in computer hardware & computer
peripherals- Managerial overview: Computer software – System software: OS,DAMS,OOPS-
Application software- Spreadsheet- graphic packages.
Unit-III Systems in Decision Making 11 Hours
Information systems in business & Management: Transaction processing system – Information
repeating and executive information system – DSS- AL & Expert system.
Unit-IV Communication & Automation 11 Hours
Managerial Overview: Role communication & office automation: Trends in role
communication alternatives – DTP – Image processing- Electronic Communication system- Electronic
Meeting system.
Unit- V Server & Networks 11 Hours
Technology of information systems- Database Management Systems- object –oriented
technology: Conceptual presentation- Client server architecture- Networks- BRP
Text Book:
Aman Jindal-“ Management Information systems”
Reference books:
W.S.Jawadekar- “Management Information Systems”- Tata Mcgraw Hill
GB.Davis & MH.Olson – “Management Information Systems”- Tata Mcgraw Hill
VI – SEMESTERSUPPORTIVE COURSE - IIICONSUMER BEHAVIOUR
Course Code: 15CB30Instruction hours per week:6 Hours Comprehensive Examination :75 MarksObjective: To enable the students to know about Consumer Behaviour.
UNIT –I Consumber Behaviour Models 10 hoursConsumer Behaviour : Definition –meaning-factors influencing consumer behaviour -models
of consumer behaviour –Group influences on consumer behavior
UNIT-II Motivation & Personality Traits 10 hoursMotivation: definition –concept-theory of motivation –Maslow’s theory of motivation.
Perception: meaning – information processing for consumer decision making . Personality : Definition–meaning –trait theory –types of traits. Learning : Definition –factors influencing the strength oflearning.
UNIT-III Culture & Buying Patterns 14 hoursCulture: Concept –function of culture –variation in cultural values. Social Class: Definition –
concepts –behaviour system –buying patterns of various social class.
UNIT-IV Diffusion of Innovation 16 hoursDiffusion of innovation : Definition –types of innovation –diffusion process – Factors
determining the rate of spread of innovation –classification of adopters
UNIT –V E Business Applications 16 hoursE-Consumer behaviour : E-business and its importance –E-business applications –World wide
web and its advantage
TEXT BOOKS:1.Matin Khan – “Consumer Behaviour”
Reference Books:1.Leon G.Schiffmm – “Consumer Behaviour”
VI-SEMESTERSUPPORTIVE COURSE – III
STOCK MARKET INSTRUMENTS AND OPERATIONSCourse Code: 15CB30Instruction hours per week:6 hours Comprehensive Examination :75 MarksOBJECTIVE: To enable the students to learn the basic concepts of Stock market and its operations
UNIT –I History of Stock Market 10 hoursMeaning –history –stock market in India and aboard –glossary of terms used in stock market –
securities dealt in stock market
UNIT-II Listing & Trading 10 hoursListing of Securities –meaning and procedure for listing –condition to be fulfilled .Initial
public offer of companies- its listing –Trading in stock exchange –Settlement procedure.
UNIT-III Options 14 hoursMeaning of future and option trading- Forward exchange transactions - swaps and derivatives
.Future ,options and derivatives market in India .
UNIT-IV Regulations of Stock Exchanges 16 hoursSENSEX –NIFTY –OTCEI –indexing –CRISIL rating –other rating agencies –regulations of
stock exchanges in India.
UNIT-V Investor Education Importance 16 hoursInvestor’s education –need and importance .Methods of investment analysis (theory only)
Text Book:1.Preeti Singh – “Investment Management” – Himalaya publications – 18th edition - 2013
Reference Book:1.Bhole – “Investment Management”