social business hamilton
TRANSCRIPT
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Social Business
Bret L. Simmons, Ph.D.Hamilton Company
October 8, 2013
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www.bretlsimmons.com
http://www.slideshare.net/BretLSimmons
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What do you want to learn
today?
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My turn
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Yesterday’s home runs don’t win today’s games
Babe Ruth
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Social Business1. We are all ambassadors of our
increasingly social businesses 2. Digital Citizenship is a huge
opportunity and responsibility3. Differentiate your digital
citizenship by building your personal brand and demonstrating professional discretion
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Digital Citizenship
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New business card
www.bluehost.com
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Get online and build relational capacity
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Relational Capacity• Blog with current content• Facebook Fan Page• Twitter• Senior leaders as professionally
personal ambassadors on at least one platform
(e.g. LinkedIn, Twitter, Facebook)• Extras: Youtube, Pinterest, Flickr, etc.
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If your website does not have a blog, it’s missing the engine of relational capacity
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HUB
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Professionally Personal Brand Ambassadors
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Professionally PersonalEverything you do reflects on your business
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Never trust any site to protect your privacy
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• Never post anything, anytime, anywhere that you would not be comfortable with anyone seeing
• If it were posted on the wall of your office, would it make any of your colleagues, customers, or employees uncomfortable? If so, don’t post it online
Operational Privacy
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Operational Privacy • The sooner you behave as if
you have no privacy online, the more effective you will be
• Use your online presence to build bridges, not walls
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Professional Discretion
Just because you can post, comment, share, like, etc. does not mean that you
should.
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Why risk offending anyone?
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We don’t need Facebook or Twitter
to authenticate our lives
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Brand ValueIf people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value.
(Seth Godin)
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ValueWhat you can do uniquely well to help others address opportunities or solve problems that matter to them.
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Personal Brand1.Who are you?2.Who do you want to
help?3.How do you want to
help them?
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Consistently Contribute
Value
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Be clear, not cute
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Social MediaYou must be personal and conversant
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Lead with valueWrap the personal around your value
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Brand: Name, Picture, Purpose• E-mail• Linkedin• Blog• Twitter• Facebook• Other (Pinterest, Instagram)
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Summary• Social business is here to stay. • Strategic imperative to immerse
yourself in the process• Start now, don’t quit• Assuming responsibility for your
digital citizenship is good for your career and your company
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Questions?
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Bret L. Simmons, [email protected](775) 336-9576