social business & innovation in ibm - cbs 2016
TRANSCRIPT
© 2013 IBM Corporation© 2016 IBM Corporation
Social Business and Innovation in IBM
Anders Quitzau, Innovation Executive
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Copenhagen Business School 2016
AndersQuitzauIbm
© 2016 IBM Corporation
Social Media & Innovation
© 2016 IBM Corporation
Social Media & Innovation
IBM’s definition of innovation
§ Intersection of invention and insight§ Creates value§ Holistic view
– Business model– Products & services– Operations
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© 2016 IBM Corporation
Social Media & Innovation
© 2016 IBM Corporation
Social Media & Innovation
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Generational shifts unleash different work styles
New generation(born after 1980)
Mid- career workers(Age 35 – 50)
Older workers(Age 50 +)
growing as % of workforce
ngg
shrinking as % of workforcegrowing as % of workforce
wisdom and intellectual capital of the organization
essential professionals and middle managers
critical to long-term viability and innovation
social networkingemail instant messaging
shrinking as % of workforcegrowing as % of workforce
wisdom and intellectual capital of the organization
essential professionals and middle managers
critical to long-term viability and innovation
© 2016 IBM Corporation
Social Media & Innovation
What is your definition of a social business? Is IBM a social business?
§ IBM’s social initiatives started over a decade ago
§ Dates back to the 1970’s when IBM’s mainframe programmers started online discussion forums on the System 370 consoles.
§ IBM employees have used social software to foster collaboration among IBM’s dispersed 400,000+ person global team
§ In late 2007, IBM opened the IBM Center for Social Software to help IBM’s global network of Researchers collaborate with corporate residents, university students and faculty.
© 2016 IBM Corporation
Social Media & Innovation
© 2016 IBM Corporation
Social Media & Innovation
« A Social Business is a businessthat embeds «social» in all of its processes,connecting people to people, people to information,and data to insight.
It is a company that engages its employees andclients in a two-way dialogue with social tools, istransparent in sharing its expertise beyond its fourwalls, and is nimble in its use of insights to changeon a dime.
It is different from social media, in that social mediaprimarily address or focus on marketing andpublic relations.»- Sandy Carter, Get Bold
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From Social Media to Social Business
© 2016 IBM Corporation
Social Media & Innovation
How IBM uses Social Media to nurture innovative employees
§ IBM is #2 on Business Week‘s best global brands list using Social Media
§ We don’t have a corporate blog or a corporate Twitter ID because we want the ‘IBMers in aggregate to be the corporate blog and the corporate Twitter ID.
§ We represent our brand online the way it always has been, which is employees first. Our brand is largely shaped by the interactions that they have with customers.
§ We don’t police.
© 2016 IBM Corporation
Social Media & Innovation
We connect our external development partners through social media
© 2016 IBM Corporation
Social Media & Innovation
Innovation is about people – Getting ideas on the table – and implementing the best
© 2016 IBM Corporation
Social Media & Innovation
© 2013 IBM Corporation
Social Media & Innovation
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© 2016 IBM Corporation
Social Media & Innovation
© 2013 IBM Corporation
Social Media & Innovation
Ideas source:Internal, partners and customers
Weeks to m
onths
Breadth
Today – As is
Service Service Service
Our philosophy of innovation is: Fail many, but fail cheap - A new paradigme in innovation enabled by Web 2.0:
Yesterday – as was
idea
Service
18 months to 2 years
Ideas source:Internal
§Use of exposed common capabilities to enable rapid service assembly
2§Larger variety of
compelling offerings to offer customers
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idea idea
idea
ideaidea idea
idea
idea
ideaidea ideaidea idea ideaideaidea
§ Ideation and Product Inception from the expanding source for innovation
§Use Collaborative tools to solicit interactive feedback.
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§Limited community to foster new innovation
§Little user interaction and market feedback
§Service silos §Limited reuse
§ “Build it and they will come” approach
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© 2016 IBM Corporation
Social Media & Innovation
Front end innovation as a dynamic, core discipline at IBMI N
S I
D E
O U
T S
I D
E
Partners
Clients
Internal Stakeholders
IBV & CAI studies
GlobalTechnology
Outlook
FOAK
Mobilize Interest, Collaborate
Mobilize Interest, Collaborate
Incubate, Prototype and Validate
Identity Challenges/Creat
e IdeasImplement, Take
to Market
IBM Lines of Business
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© 2016 IBM Corporation
Social Media & Innovation
© 2013 IBM Corporation
Social Media & Innovation
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CommunitiesIBM hosts over 85,177 online communities, each with shared resources and discussions. More than 38,422 are private [restricted] communities.
BlogsIBM’s blogging platforms host 42,929 blogs, 303,296 entries with 106,736 users and 84,439 tags.
BookmarksIBM’s internal social bookmarking system has 1,370,336 total bookmarks with 3,908,271 tags and with 76% of them publicly shared.
ActivitiesIBM’s internal Activities service contains 259,013 unique activities with 4,169,728 entries and with 556,429 registered, 'distinct', members.
IBM’s internal Profiles hold over 635,000 entries* & serves over 4 million searches per month. It’s the hub of user requests & all applications authentication for IBM.
FilesIBM’s internal social file sharing & storage service contains 581,081 files, shared 1,501,706 times with 338,903 files added to folders [collections].
WikisIBM’s internal Connections Wiki platform hosts 672,968 pages viewed 42,993,500 times.
Social Business Initiatives - IBM Connections
© 2016 IBM Corporation
Social Media & Innovation
IBM management are thinking out loud and together with all IBMers
© 2016 IBM Corporation
Social Media & Innovation
© 2013 IBM Corporation
Social Media & Innovation
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Social Business Initiatives - IBM Connections
© 2016 IBM Corporation
Social Media & Innovation
© 2013 IBM Corporation
Social Media & Innovation
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IBM Connections for idea generation
© 2016 IBM Corporation
Social Media & Innovation
© 2013 IBM Corporation
Social Media & Innovation
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Social Business Initiatives - IBM Connections
Personal Profile
© 2016 IBM Corporation
Social Media & Innovation
© 2013 IBM Corporation
Social Media & Innovation
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Social Media & Innovation
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Social Media & Innovation
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© 2016 International Business Machines Corporation
Cognitive BuildIncluding IBMers all over the world in the cognitive journey
IBMers took part
275.000
Cognitive ideas submitted2.704
• Every IBMer was given $2.000 dollars to invest
• $1 mio awarded to the finalists
Watson EngagementAdvisorWatson Engagement Advisor announced Cross-industry and cross-geography play
First Two Commercial OfferingsFirst 2 healthcare products announced with MSK and WellPoint
Watson EcosystemWatson Ecosystem announced
Watson Healthcare OfferingExpert Oncology AdvisorEMR assistantWatson Clinical Trials MatchingWatson Paths
New Watson OfferingsWatson Explorer, Watson Discovery AdvisorWatson Analytics, Watson Curator
IBM Watson: From Grand Challenge through Innovation to solutions – like a startup
Acquisitions / investmentsCognea acq.3 Venture investments
2011 2012 2013 2014 2015
IBM Watson Healthcare GroupHQ in Cambridge MAWatson Healthcare CloudAcquired Merge HC, explorys & Phytel
Watson Cognitive Business SolutionsConsulting practice, +2000 consultants
Watson Developer CloudToday with 28 cognitive services APIs
Watson in Silicon Valley Innovation Center, start-ups garage
Global, cross industry customer engagements6 continents, 36 countries, 20 industries, 1000’s of partners
© 2014 International Business Machines Corporation
The Ecosystem: Delivering the cognitive experience to the masses
million equity investments
subject matter experts
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Watson Developer
Cloud
Watson Content
Store
Watson TalentHub
+ +Tools and APIs enabling
ISVs with self-service training, development, and
testing of their cognitive application.
Brings together sources of free and for-fee data, including
general knowledge, industry-specific content, and subject
matter expertise to help power Powered by Watson apps.
Helps to bridge ISVs’ resource gaps by providing a marketplace for skills like linguistics, natural language processing, machine
learning, user experience design, and analytics.
engaged innovators
6000 +
© 2016 IBM Corporation
Social Media & Innovation
What Works: IBM’s Culture for Social Media Innovation
Stand back§ Have guidelines, but don’t police from above. Employees tend to self-regulate.
Involve employees in Social Media planning§ Let employees write the guidelines and they’ll feel empowered.
Give them the tools—and a green light§ Not every company can create their own tools. Look for powerful social media tools
and encourage employees to use them to do their jobs better.
Use crowd-sourcing§ Bring together employees, clients, partners and friends for powerful idea-sharing.