A WaterAid case study

Magnus Slingsby, employee engagement manager

In the period 15 May to 12 June we there were…

516 active members

1,834 likes

281 posts

536 comments

“Really inspiring to see my name

on the nominated list”- Ranjan Ghose, WaterAid India

“Happy to be nominated and

highly commended. It pays to be

innovative. More innovations this

year team”- John Chiokwe, WaterAid Nigeria

“My sincere congratulations for being so

inspiring. For sure it pays and it inspires also”- Aurel Clyde Rabahantra, WaterAid Madagascar

Congratulations for both nominated and

winners!! This is a turning point for all of us

to consider the good work and nominate

those inspired ones in the future!!!- Atsede Benude – WaterAid Ethiopia

“Congratulations to all the winners, and

we’re honored to have been recognized.

I could not be more proud of my super

marketing team!”- Juan Carlos Fernandez, WaterAid America

“I am honoured and speechless!

Thank you everyone.”- Abdullah Al-Muyeed, WaterAid Bangladesh

“Thank you

everyone. It’s an

honour just to be

nominated, even

better to win! Well

done to the entire

Nepal team!!”- Yael Velleman,

WaterAid UK

What has made Yammer a success

at WaterAid?

• Immediate / direct / empowering

• ‘Under the radar’

• High profile early adopter

• The Yammer mobile phone app

• Drive, clarity and championing from

internal communications (and a handful of

others)

What continues to frustrate?

• Inconsistent use

• Systems integration

• Admin / IT support responsibilities

• Analytics

• Great for some things, not so great for

others

What are we (internal communications)

doing to support the use of Yammer?

• Constant, low-key, consistent promotion

• Internal communications induction

• Network of “Yammer champions”

• Exploring further integration (new

intranet?)

• Guidance and resources

• Focus on ease of access / system integration first

• Be wary of the ‘big launch’

• Focus on the basics

• Be clear with people about how they can use it –

and how it can add value to their work

• Senior championing that is authentic and

sustained

• #FOMO

Top tips?

Visit the CharityComms website

to view slides from past events,

see what events we have

coming up and to check out

what else we do:

www.charitycomms.org.uk

Seminar

30 June 2016

London

#CCinternalcomms

The internal

communicator’s

digital toolkit