Social Casino & Sportsbook: Metrics Report

Nicole Souza

Overview

An inside glance at Social Casino and

Sportsbook gaming apps.

Metrics report on apps and their growth and

current standings in the market.

Findings on:

Retention (y/y)

DAU (Daily Active Users)

MAU (Monthly Active Users)

Total Users/Year

Revenue

Social Casino Games

Social Casino Game Apps Researched

● Bingo Bash

● Bingo Blitz

● Big Fish Casino Slots & Poker

● Caesar’s Interactive Entertainment

● DoubleDown Casino Slots & Poker

● Gold Fish Casino Slots

● House of Fun

● Hit it Rich! Casino

● Idle Gaming

● Jackpot Party Casino

● Luckyfish

● Lucky Slots

● Megafame Casino & Slots

● Mirrorball Slots

● Slotomania

● Zynga Poker

Slotomania

Retention: 20-25%

DAU: 1,800,000

MAU: 4,002,176

Revenue: $7,900,000

http://www.adweek.com/socialtimes/slotomania-traffic-ressurgance-facebook-playtika-acquisition/585501https://sensortower.com/android/pa/playtika/app/slotomania-free-slot-games/air.com.playtika.slotomania https://karmagaming.com/blog/article/social-casino-update-january http://canadiangamingbusiness.com/BigDataandSocialCasinoGaming.aspx

Big Fish Casino Slots & Poker

DAU: 2,879,658

MAU: 10,000,000

Revenue: $91,900,000

● http://calvinayre.com/2015/04/28/business/big-fish-games-is-churchill-downs-top-earner/● https://thegeekdaily.com/highest-grossing-ios-games-off-all-time/ ● http://www.appmtr.com/facebook/app/182795998401827-big-fish-casino/

Mobile Social Poker Gaming: MAU

2014: 36,000,000

2015 (Estimated): 20,000,000

2016 (Estimated): 21,000,000

2017 (Estimated): 20,000,000

http://venturebeat.com/2015/05/22/zynga-pokers-struggles-hurt-overall-market-as-players-flee-to-social-casino-games/

Sportsbook

● Greyhound Bet● Ladbrokes● Nitrogen Sports● OLGB● Paddy Power● Playtech: Coral Apple Watch● Redbet● Skybet● Sidesports● Sports Bet● Sports Betting● Sportspesa

● 10Bet● 888Sport App● Barking Buzz● Bet365● Betcoin● BetFair● Betway● BookieBoost● Bovada● Bwin● ComeOn● Favourit● Gamblino

Sportsbook Game Apps Researched

bet365

Active Users: 4,100,000

Revenue: £1,500,000,000

http://www.stokesentinel.co.uk/bet-365-reports-massive-rise-profits-Stoke-Trent/story-21449091-detail/story.html http://www.igamingbusiness.com/news/bet365-profits-surpass-400m-fiscal-2015

Ladbrokes

Active Users: 1,104,000

Digital Revenue: £242,800,000

/http://www.ladbrokesplc.com/~/media/Files/L/Ladbrokes-V2/Reports/annual-report-2015.pdf

Sports App Overall Retention

23% Retention

Highest amongst all categories

(Games, News Photography, Food/Drink, Music, Social Networking, Weather, Health & Fitness)

http://www.statista.com/statistics/307638/app-category-abandonment-rate/

Gaming Companies

Caesar’s Interactive Entertainment

Retention: 59%

DAU: 5,700,000

MAU: 17,800,000

Revenue: $307,000,000

http://somogamconf.ru/en/full-year-results-listed-companies-social-casino-operations

http://calvinayre.com/2015/03/02/business/caesars-interactive-revenue-rises-two-thirds/

Zynga

Poker

Revenue: $16,900,000

Hit it Rich! Slots

Revenue: $22,100,000

http://files.shareholder.com/downloads/AMDA-KX1KB/1755433020x0x874427/0A8A92C8-C2E4-4F3A-8AF5-BB03605842F8/Zynga_Q4_2015_Earnings_Slides.pdf