presentation by simon eaton [email protected] skype: simoneaton2001 making revenue from...
TRANSCRIPT
Presentation by Simon [email protected]
Skype: simoneaton2001
Making Revenue fromSportsbook Marketing
About me – Simon EatonTen Years Experience in Online Sportsbook
MarketingWorked with VIP.com, Nine.com,
SportsBetting.com, Sportsbook.com, bet365Currently managing BetOnline AffiliatesFounded Sportsbook Commission for
Sports Betting affiliates to discuss and share ideas
Contact InfoEmail: [email protected]: simoneaton2001
Market share – what’s it worth?Americans alone wager $100 billion dollars a year60% of bets are placed onlineAverage American deposit is $500-$1,000 Average European deposit is €100-€200Most common bet is a straight-up – on a straight
win!Average American player value is $2,500Average European player value is €600
However sometimes much largerAverage life span of a player is 2.5 years (two
seasons)
What do gamblers bet on? (US)NFL (includes Super Bowl Sunday)NBA (playoffs are big)College Football (the college bowl games are big)College Basketball (March Madness)Kentucky Derby (3 horse races over a month)Breeders Cup (one off day in October with large
signups)Baseball (not great for the house MLB is bet on)Mixed Martial Arts/Boxing (large bets placed)Proposition Bets (who will win the next election?
etc)
What do gamblers bet on? (Europe)Premier League Betting (top UK soccer league)La Liga (Spanish league)European Championships (covers all of Europe)Major Soccer Events (goes without saying)Horse Betting (Grand National is a big day!)Golf (big money days)Tennis (surprisingly large)Special Events (World Cup, Olympics)Finance Market (betting on the index)
Sportsbook Affiliates who have made itSBR (Sportsbook Review)
Players Advocate/Forum/Lines/ReviewsTheRX (The Prescription)
Forum/ArticlesLiveScores
Lines/SEO PlacementGoonersGuide
SEO Placement/Articles/ReviewsMadduxSports
SEO/Articles/Picks
Sportsbook Affiliate TipsBe RelevantUse ContentAdd Live Lines/ScoresUser ParticipationReviews (do your own for better results)SEO Placement (target events)Focus on Key SiteCreate a Buzz/Press Releases
Interested in making this work?Get a Good Keyword Domain
Such as ‘nflpicks.com’, ‘sportsbettingreviews.com’ etc
Good HostingTraffic can and will peak on certain days
Associate with Good PeopleBuild up a network of article/link trade buddies
Be Fair/HonestGamblers will stick to your site if they find your
info honest/correct as well as the brands represented
Understand the Keywords/Search Terms
ResourcesSportsbookCommission.com
Online Sports Betting Affiliate CommunitySportsbookReview.com (SBR – large affiliate)TheRx.com (Forum)Gambling911 (Blog set up by industry
veteran)SBRLines.com
Lines tool for affiliatesAffiliates.betonline.com
Affiliate managed by me
