social commerce: the future of connecting with your online customer - internet world 2013
DESCRIPTION
Social Commerce keynote seminar at Internet World 2013, infront of over 200 peopleTRANSCRIPT
[social commerce]
the future of connecting with
your online customer
art of [story telling]
CEO Gloople [@wvrknight]
Free Website
Socialstore
Mobile store
what do we offer?
One stop shop
easy to use
Unique pricebeing social
BusinessIntelligence
tool
where are we [now]?
1 Billion people
75% of users have liked a Brand
79% of Fans and more likely to buy
the current market
A share is worth £2.60
14 Million tweets every 3 days
90% trust peer to peerrelationships vs 14% advertising
67% spend more after recommendation
the current market
Generates massive £21.04 in sales
350 Million active users
100 Million Monthly users
1 Billion Endorsements
47p in new sales for brands
the current market
in
Google+
50% of web sales
through [social media]
the future
where are we [now]?
£
shares drive sales
identity
[social media]
the brand
image
[reality]
customers
build social interactions into the core of your
[user experience]
cost of being batman [infographic]
OPI offers a group buy through Facebook
£2500 In-stream Facebook and Twitter Sales
Mercedes Sells 666 cars in 8 hours with 3-point ‘Twitter’- Commerce Plan
brands
Image Commerce buy the product direct from the page
make the [jump]
have [conversations]
hootsuite
chirpify [buy]
plugins
Dropify [share]
plugins
the nerd in me is [happy]
where are we [now]?
brands are [magic making]
responsive website
responsive website
1
Coverage Collection Curation Context Confidence
2 3 4 5
Tips to take-away
thank you for your [time]
tweet me @wvrknight